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All Journal Jurnal Ilmiah Edunomika (JIE) Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Bambang Heriawan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH KUALITAS LAYANAN DAN VARIASI MENU TERHADAP KEPUASAN KONSUMEN DIMODERASI OLEH ATMOSFER CAFE NIWA CANTING Scorina Dwiantari; Irene Nathalia Setiawan; Bambang Heriawan
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16635

Abstract

The growth of the culinary business is increasing in line with the growth of people's lifestyles, work patterns, and income increases, especially in communities close to urban areas. Hanging out in cafes has become a habit for Indonesian people. This finally encourages business people to pioneer a business in the culinary field in the form of cafes. By creating an attractive café atmosphere, the service that consumers can expect and a complete variety of menus will cause satisfaction in the hearts of consumers so that consumers can revisit repeatedly. The purpose of this study is to find out how much influence the quality of service and menu variety moderated by the café atmosphere on consumer satisfaction. The sampling technique uses purposive sampling. Data collection method using questionnaire and data analysis technique using Smart PLS
Peran Celebrity Endorser, Online Customer Review dan Viral Marketing dalam Mempengaruhi Keputusan Pembelian Konsumen pada Produk E-Commerce di Tiktok Shop : (Survey di Kota Semarang) Bambang Heriawan
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 4 No. 2 (2026): Maret: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v4i2.2212

Abstract

TikTok Shop is a popular application that offers online shopping and interaction experiences for consumers. Marketers at TikTok Shop use various methods to encourage consumer decisions to make purchases. This study aims to determine the effect of celebrity endorsers, online customer reviews, and viral marketing on purchasing decisions for TikTok Shop e-commerce products. This study uses a quantitative method with a survey approach by providing questionnaires to respondents. The population studied was all people in Semarang City who have the TikTok Shop application and have purchased products through the application. A sample of 112 people was taken using the convenience sampling technique. Data were obtained through questionnaires and analyzed using multiple linear regression analysis, F test, R2 test, and t test. The results of the study indicate that celebrity endorsements have a positive and significant effect on consumer purchasing decisions for Tiktok Shop users in Semarang City. The increasing use of celebrity endorsements will encourage consumer decisions to buy. Online customer reviews have a positive and significant effect on consumer purchasing decisions for Tiktok Shop users in Semarang City. The more positive online customer reviews, the more it will encourage consumer decisions to buy. Viral marketing has a positive and significant effect on consumer purchasing decisions for Tiktok Shop users in Semarang City. The increasing use of viral marketing will encourage consumer decisions to buy.  
Faktor-Faktor yang Memengaruhi Kepuasan Konsumen Pengguna Handphone Merek Iphone di Kecamatan Candisari Kota Semarang Bambang Heriawan
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 4 No. 3 (2026): Mei: MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v4i3.2211

Abstract

The purpose of this study was to analyze the effect of design, features, warranty, weight, color, screen resolution, and memory on consumer satisfaction of the iPhone brand mobile phone. This study uses a quantitative descriptive research method whose conclusions are based on statistically processed figures. The population in this study were all iPhone consumers in Candisari District, Semarang City. Samples were taken as many as 100 customers. The sampling technique used purposive sampling. The data source used was primary data obtained through a questionnaire. The data analysis technique used was multiple linear regression analysis, F test, t test, and coefficient of determination test. Previously, a classical assumption test was carried out in the form of a normality test, multicollinearity test, and heteroscedasticity test. The results of the study indicate that: 1) Product attributes consisting of design, features, warranty, weight, color, screen resolution, and memory together influence consumer satisfaction of iPhone users. This is proven by the results of the F test which obtained a value of F count > F table (56.892 > 2.29) at a significance level of 5%. This means that whether consumers are satisfied or not is influenced by consumer perceptions of the characteristics of the iPhone brand cellphone product. The characteristics of the iPhone brand cellphone product sold have been able to meet consumer expectations so that consumers feel satisfied; 2) Warranty is a factor that has a dominant influence on customer satisfaction. This is proven by the results of the t test for the warranty obtaining a t count value of 4.446, higher than the t count of other variables. This means that the guarantee given by the company for the product is a factor that makes consumers feel satisfied with the product.
Co-Authors Irene Nathalia Setiawan Scorina Dwiantari