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Analisis Beban Kerja Untuk Perencanaan Kebutuhan Sumber Daya Manusia (SDM) Bidang Bina Marga Dinas Pekerjaan Umum Dan Penataan Ruang (PUPR) Kabupaten Lombok Barat Rahmat Hidayat; Agusdin Agusdin; Dwi Putra Buana Sakti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 7 No. 3 (2018): JMM September 2018
Publisher : Master of Management, Mataram University

This study aims to analyze the workload of each work unit and HR category, analyze the needs of the number and competency of HR and analyze the investment costs of procurement and compensation for HR needs in the Highways Division of the PUPR Office of West Lombok Regency. The population in this study were all employees who worked in the Highways Division of the PUPR Office of West Lombok Regency totaling 39 people. Census method as a data collection method used. The data analysis technique used in this study is WISN (Workload Indicators of Staffing Need). The results showed that the workload in each unit of Bina Marga was still not optimal, the Marga field still lacked 10 employees and still needed competency improvement, the results of the analysis also showed the type of procurement that must be carried out by the Highways Division with compensation costs in accordance with applicable guidelinesKeywords:Workload, Human Resource Planning, Human Resource Needs, Workload Indicators of Staffing Need, Business Management

PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CORPORATE IMAGE DAN DAMPAKNYA PADA LOYALITAS PELANGGAN PT. PEGADAIAN (PERSERO) DI PULAU LOMBOK (KASUS PADA PENERIMA PROGRAM KEMITRAAN) Milana Prihatina D.T.; Dwi Putra Buana Sakti; Handry Sudiartha Athar
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 7 No. 2 (2018): JMM Juni 2018
Publisher : Master of Management, Mataram University

This research is an associative study with a quantitative approach.With 89 sample of customers of PT. Pegadaian (Limited) which is obtained by cluster sampling technique, consisting of customers which has received a Partnership Program of CSR assistance in Lombok Island in last 3 (three) years (2014-2016). This study used a causal correlation, which have independent variables (influencing variables) and dependent variables (variables that are affected). This research aims to determine the causal correlation between independent variables, CSR on the loyalty of customers of PT. Pegadaian (Limited) on Lombok through the Corporate image variable.Based on the results of the research and discussion it is inferred that : 1) There is a direct, positive and significant influence between CSR variables on Corporate Image. The data analysis showed that there is a very strong correlation between CSR variables and Corporate Image. 2) There is a direct, positive and significant influence between the variables of Corporate Image on Customer Loyalty. The data analysis showed that there is a very strong correlation between the variables of Corporate Image on Customer Loyalty. 3) There is a direct, positive and significant influence between CSR variables on customer loyalty. The data analysis showed that there is a very strong correlation between CSR variables on customer loyalty. 4) There is a direct, positive and significant influence between CSR variables on Customer Loyalty through Corporate Image. Penelitian ini merupakan penelitian asosiatif dengan pendekatan kuantitatif. Dengan sampel 89 pelanggan PT. Pegadaian (Persero) diperoleh dengan teknik cluster sampling, terdiri atas nasabah yang telah menerima Program Kemitraan bantuan CSR di Pulau Lombok dalam 3 (tiga) tahun terakhir (2014-2016). Hubungan yang digunakan dalam penelitian ini adalah adalah hubungan yang bersifat sebab akibat (kausal), dimana ada variabel independen (variabel yang mempengaruhi) dan variabel dependen (variabel yang dipegaruhi). Penelitian ini bertujuan untuk mengetahui hubungan sebab akibat antara variabel independen yaitu CSR terhadap variabel dependen loyalitas pelanggan melalui variabel intervening Corporate image.Berdasarkan hasil penelitian dan pembahasan dapat disimpulkan sebagai berikut: 1) Terdapat pengaruh langsung, positif dan signifikan antara variabel CSR terhadap Citra Perusahaan. Hasil analisis data juga menunjukan korelasi yang sangat kuat antara variabel CSR dan Citra Perusahaan. 2) Terdapat pengaruh langsung, positif dan signifikan antara variabel Citra Perusahaan terhadap Loyalitas Pelanggan. Dari hasil analisis data juga ditemukan korelasi yang sangat kuat antara variabel Corporate Image pada Loyalitas Pelanggan. 3) Terdapat pengaruh langsung, positif dan signifikan antara variabel CSR terhadap loyalitas pelanggan. Hasil analisis data juga menemukan korelasi yang sangat kuat antara variabel CSR terhadap loyalitas pelanggan. 4) Ada pengaruh langsung, positif dan signifikan antara variabel CSR pada Loyalitas Pelanggan melalui Corporate Image.Keywords : CSR ; Corporate Image ; Customer Loyalty

ANALISA PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH PADA PT. BANK PERKREDITAN RAKYAT SEGARA ANAK KENCANA CABANG MATARAM Linda Maya Sastra; Dwi Putra Buana Sakti; Lalu M Furkan
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 7 No. 2 (2018): JMM Juni 2018
Publisher : Master of Management, Mataram University

The research is aimed at determining the effect of relationship marketing on the loyalty of customers of PT Bank Perkreditan Rakyat Segara Anak Kencana Branch Mataram. The data were collected through questionnaires distributed to 100 respondents selected from the customers of PT Bank Perkreditan Rakyat Segara Anak Kencana Branch Mataram through Propotional Stratified Random Sampling technique. The research showed that variable of trust, commitment, communication, and problem handling had positive and significant effect of customers loyalty of PT Bank Perkreditan Rakyat Segara Anak Branch Mataram.Penelitian ini bertujuan untuk mengetahui pengaruh dari Relationship Marketing yaitu Kepercayaan, Komitmen, Komunikasi, dan Penanganan Masalah terhadap Loyalitas Nasabah pada PT Bank Perkreditan Rakyat Segara Anak Kencana Cabang Mataram. Pengumpulan data melalui kuesioner yang dibagikan kepada 100 orang responden yang menjadi nasabah pada PT Bank Perkreditan Rakyat Segara Anak Kencana Cabang Mataram dengan menggunakan teknik sampling Propotional Stratified Random Sampling. Hasil penelitian menunjukkan bahwa variabel Kepercayaan, Komtmen, Komunikasi, dan Penanganan Masalah memiliki pengaruh positif dan signikan terhadap Loyalitas Nasabah pada PT Bank Perkreditan Rakyat Segara Anak Kencana Cabang Mataram.Keywords :Relationship Marketing, Constumers, Loyality.

PENGARUH STRUKTUR ORGANISASI, KEPEMIMPINAN DAN KOMPETENSI PEGAWAI TERHADAP EFEKTIVITAS PELAYANAN PROGRAM ONE DAY SERVICE DI KANTOR PERTANAHAN KOTA MATARAM Lalu Parjadinata; Surati Surati; Dwi Putra Buana Sakti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 1 (2020): JMM Maret 2020
Publisher : Master of Management, Mataram University

One Day Service is processing land clearance in one day in Mataram Agrarian Office Counter. Low capability of employee in terms of using technology devices, work performance, and discipline affect One Day Service Program. This research aim to analyze the influence of organizational structure, leadership and public servants competence to the effectivity of One Day Service. The research conducted in Mataram Agrarian Office with 50 Samples. This data used primer data and seconder data. The Data collection method of the research is done using observation , interview , the spread of the survey/Engineering and a data collection is done with the survey , documentation , and questionnaires. The result of the hypothesis shows that organizational structure and public servants have a positive and significant impact on the service effectivity. However, leadership has a positive impacts but not that significant.In conclusion, the result of this research illustrate that the influence of organizational structure, leadership, and public servants competence in Mataram Agrarian Offices for One Day Service contributes to the effectivity service, accounting for 48 %. However, miscellaneous factors contribute for 51 %.Keywords: Organizational structure, leadership, and public servants competence, the effectivity of One Day Service, Mataram Agrarian Office.

CUSTOMER EXPERIENCE SEBAGAI MEDIASI PENGARUH MULTI HALAL FRIENDLY-HOTEL ATRIBUTES TERHADAP KEPUASAN PELANGGAN GRAND MADANI HOTEL MATARAM Muhamad Ma'ruf .; Dwi Putra Buana Sakti; Handry Sudiartha Athar
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 9 No. 4a (2020): JMM Desember 2020
Publisher : Master of Management, Mataram University

This study aims to analyze the effect of multi halal friendly hotel attributes on customer satisfaction at Grand Madani Hotel Mataram, West Nusa Tenggara Province, Indonesia using associative quantitative methods. In this study, the population is all hotel guests who have stayed at the Grand Madani Hotel Mataram. The number of samples used in this study were 105 samples using nonprobability sampling. The data used in this study are primary and secondary data. Data collection was done using a questionnaire / google form. Data analysis using path analysis using SEM AMOS Version 24 as a data processing tool. The results of this study indicate that: 1. Multi halal friendly hotel attributes have no significant effect on customer experience; 2. Customer experience has a significant effect on customer satisfaction 3. Multi halal friendly hotel attributes have no significant effect on customer satisfaction; 4. Multi halal friendly hotel attributes have a significant positive effect on customer satisfaction after going through the customer experience intervening variable.Keywords:Multi halal friendly hotel attributes; customer experience; customer satisfaction; sharia hotel

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