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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) International Journal of Social Science ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Handry Sudiartha Athar
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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Journal : International Journal of Social Science

 1 
EXPLORING THE POTENTIAL OF LOCAL FOOD TO OPTIMIZE AS A TOURIST ATTRACTION IN LANTAN VILLAGE Lalu Zul Yusri; Baiq Handayani Rinuastuti; Lalu M Furkan; Handry Sudiartha Athar; Didy Ika Supryadi
International Journal of Social Science Vol. 4 No. 6: April 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i6.10027

Abstract

Tourism villages contribute significantly to the local economy by integrating culture, nature, and cuisine as the main attractions. This study explores the potential of local food in Lantan Village as a strategic element in the development of community-based culinary tourism. Using a qualitative approach with a purposive sampling technique, data were obtained through in-depth interviews with stakeholders, including village officials, tourism awareness groups, culinary MSME actors, and tourists. The results of the study revealed that local foods such as komoh, wrap bible, bebetok, and sambal belling have not only culinary value but also contain philosophical meanings that strengthen the village's cultural identity. Typical processing techniques, such as the use of tanah sari to remove the bitter taste of papaya leaves in komoh, reflect innovations based on local wisdom that can increase tourist attractions. Tourists also show high interest in interactive experiences such as cooking traditional foods and following the coffee roasting process. Despite its great potential, culinary tourism in Lantan Village still faces challenges in the promotion and sustainability of culinary events such as "Lantan Local Taste." Therefore, a strategy is needed to strengthen digital promotion, organize sustainable culinary tour packages, and empower MSMEs so that local culinary products are increasingly qualified and competitive. With the right strategic steps, Lantan Village can develop culinary tourism as a main pillar in increasing tourist attractions and the welfare of the local community.
STUDY COMMUNITY INVOLVEMENT IN DEVELOPMENT AGROTOURISM IN SEMBALUN Krismon Nusantara Saksi; Prayitno Basuki; Handry Sudiartha Athar; Mahyuni, Mahyuni; Hairil Anwar
International Journal of Social Science Vol. 5 No. 1: Juni 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v5i1.10375

Abstract

government support, and collaboration with the private sector. However, obstacles such as a lack of understanding of tourism management, limited promotion, and access to capital and technology are still challenges. Tourism potential such as strawberry picking, educational coffee and garlic tourism, as well as preserving traditional agricultural methods is considered very promising. The success of agrotourism is not only determined by the number of visitors, but also the quality of the experience provided. Therefore, the development of agrotourism in Sembalun needs to be carried out through product diversification, service improvement, digital promotion, empowerment of MSMEs, environmental preservation, and cross-sector collaboration to create inclusive and sustainable tourism.
Co-Authors Baiq Handayani Rinuastuti Didy Ika Supryadi Gina Mailinda Saputri Hairil Anwar I Gusti Ayu Anindita Hendryadewi Janiarti Krismon Nusantara Saksi Lalu Ferdi Ferdiansyah Lalu M Furkan Lalu Zul Yusri Mahyuni Mahyuni Naufal Farras Kamil Prayitno Basuki, Prayitno Sulhaini Sulhaini