Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Jurnal Representamen

Etika Komunikasi dalam Mitigasi Bencana Berbasis Kearifan Lokal; Tradisi Temanten Kucing Desa Pelem, Kecamatan Campurdarat, Kabupaten Tulungagung Hakim, Lukman; Putro, Widiyatmo Eko; Rusmana, Dewi Sri Andika
representamen Vol 4 No 02 (2018)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.486 KB) | DOI: 10.30996/representamen.v4i02.1739

Abstract

Indonesian people in each region have a wealth of local knowledge commonly referred to as local wisdom. The long-term goal of this research is to preserve and preserve local knowledge which is still relevant today. Traditional methods like this, in addition to obtaining benefits in their respective fields can also create harmony and unity among citizens. Because, local wisdom as one of the nation's adhesive tools in addition to the lack of harmony in society today. Communication ethics is a formal object and disaster mitigation in the “temanten kucing” tradition of Tulungagung is a material object. The method used in this study is hermeneutics by conducting a literature review to achieve the target. The results obtained are the understanding of heuristics by placing, description, interpretation, internal coherence and historical continuity so as to obtain a new synthesis that in this tradition there is a teleological-utilitarian content that is full of social and political nuances. Communication is done for the realization of a harmonious social climate and has a special character in creating certain goals. It can be concluded that communication ethics in the “temanten kucing” tradition contains certain values of teleological ethics (aiming) to lead the masses. This ceremony is aimed at goals (telos) values of wisdom and unity.Keywords: communication ethics, local wisdom, disaster mitigation
PERSEPSI MAHASISWA ILMU KOMUNIKASI UNTAG SURABAYA TENTANG ACARA “MANCING MANIA” DI TRANS 7 (STUDI DESKRIPTIF PERSEPSI MAHASISWA ILMU KOMUNIKASI FISIP UNIVERSITAS 17 AGUSTUS 1945 SURABAYA ANGKATAN 2013-2016 ) Putro, Widiyatmo Eko
representamen Vol 3 No 01 (2017)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.201 KB) | DOI: 10.30996/representamen.v3i01.1403

Abstract

Among the programs shown by television stations, sporting events is a program that manyshown by private television stations. Fishing Mania one of them, an exercise program that aired onTrans 7. Fishing Mania is the only program in Indonesia which tells the good fishing activities at seaand in rivers. The activities of writer wanted to know how students' perceptions of SocialCommunication Sciences University August 17, 1945 Surabaya on Fishing Mania events in Trans 7.With the aim to describe the perception of students of Social Communication Sciences UniversityAugust 17, 1945 Surabaya on impressions and the credibility of the presenter after watching FishingMania Trans 7. This is a descriptive study with a quantitative approach, where researchers collectedprimary data that is distributing questionnaires to 40 respondents. The object of research is thestudents of Social Communication Sciences University August 17 1945 Surabaya force from 2013 to2016 who has ever watched the show Fishing Mania. From the results obtained in this study, 76% ofrespondents expressed positive about Fishing Mania. Fishing Mania respondents considered the showcan be entertaining and provide knowledge about the profession or the world of broadcasting TVBroadcasting.Keywords: Perception, Professional Broadcasters, Mass Communication.
HUMAS SEBAGAI FASILITATOR KOMUNIKASI DALAM MENANGANI KELUHAN PELANGGAN WILAYAH SIDOARJO TERKAIT DITARIKNYA SUBSIDI LISTRIK 900 VA Rochman, Taufiqur; Soenarjanto, Bagoes; Ekoputro, Widiyatmo
representamen Vol 5 No 02 (2019): Jurnal Representamen Volume 5 No 02 Oktober 2019
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.155 KB) | DOI: 10.30996/representamen.v5i02.2939

Abstract

The state electricity company is a state-owned enterprise engaged in the field of electricity. The state electricity company that deals with customer service, namely the distribution section. The state electricity company is an electricity industry that has the potential for people's lives. PT. The Sidoarjo regional electricity company is one of the state electricity companies engaged in the distribution of electricity for customer service management and electricity network services. However, recently there were customer complaints regarding the withdrawal of 900 VA electricity subsidies, this withdrawal was due to policies from the government which were considered to be inadequate to obtain electricity subsidies. Teratric researchers to examine this research because the case experienced just happened and the researchers wanted to know how the process carried out by PR in completing the case. From the study, it was adjusted the results that the poorer communities could still get electricity subsidies by submitting a certificate of incapacity from the kelurahan. This research method uses a qualitative approach and uses descriptive types of research. The literature review used is a functional approach using an open system model with a "two-way symmetrical" approach from the results of this study that public relations succeeded in carrying out its role as a communication facilitator.Keywords: Communication Facilitators, Public relations, Customer
Aktivitas Yoiki Mentai dalam Menggunakan Endorsement Non- Selebriti Melalui Instagram Untuk Menciptakan Brand Awareness Di Sidoarjo Ayuningtyas, Trisya Apsari; Sadono, Teguh Priyo; Ekoputro, Widiyatmo
Jurnal Representamen Vol 7 No 02 (2021): Jurnal Representamen Volume 7 No 02 Oktober 2021
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.34 KB) | DOI: 10.30996/representamen.v7i02.5722

Abstract

Penelitian ini membahas tentang pemanfaatan Instagram sebagai platform pemasaran untuk menciptakan brand awareness Yoiki Mentai di Sidoarjo melalui Endorsement Non-Selebriti. Penelitian ini bertujuan untuk menganalisis aktivitas Yoiki Mentai dalam menggunakan endorsement non-selebriti melalui instagram untuk menciptakan brand awarenessnya di Sidoarjo. Dalam penelitian ini penulis menggunakan kajian literatur Strategi Branding metode penelitian kualitatif yang menggunakan pendekatan sosiopsikologis dengan teknik pengumpulan data melalui wawancara, observasi dan dokumentasi. Informan dalam penelitian ini adalah 3 orang, yaitu Founder Yoiki Mentai, Tim Marketing Yoiki Mentai dan pelanggan aktif Yoiki Mentai. Model analisis data yang peneliti gunakan untuk mendeskripsikan hasil penelitian teknik analisis data dan teknik keabsahan data peneliti menggunakan teknik triangulasi sumber data. Hasil dari penelitian ini menunjukan bahwa Yoiki Mentai menggunakan endorsement non-selebriti melalui instagram untuk menciptakan brand awareness melalui konsep dan pesan. Konsep yang dibawakan oleh 3 endorser sama-sama menggunakan konsep honest review dan pesan yang dibawakan dalam aktivitas endorsement ini mengarah pada pengenalan produk, brand, dan gambaran produk dengan pesan persuasif yang berhasil menciptakan Brand Awareness dan penjualan produk Yoiki Mentai.Kata Kunci : Branding ,Endorsement,Yoiki Mentai, Brand Awarenes