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All Journal ABDI MASSA: Jurnal Pengabdian Nasional GEMAH RIPAH: Jurnal Bisnis Agroterap IJAIFD
Ayun Maduwinarti
Universitas 17 Agustus 1945 Surabaya
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Public Health Other

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Journal : Agroterap

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PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK CAMILLE PADA GENERASI Z DI SURABAYA Alifa Nurlaily; Ayun Maduwinarti; Awin Maduwinarti
AGROTERAP : Prodi Agroindustri Universitas 17 Agustus 1945 Surabaya Vol 2 No 2 (2022): November
Publisher : Prodi Agroindustri Universitas 17 Agustus 1945 Surabaya

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Abstract

Internet quality improvement in Indonesia made Indonesian people used social media more frequently. One of the most used social media is Instagram. This is a chance for Indonesian business owner to do online marketing using Social Media Marketing. One brand that use social media marketing actively is Camille. Social media marketing are expected to improve communication between brand and consumer. Good brand communication will increase the brand purchase decision. Social media marketing process includes 3 main indicator that is Content Creation , Content Sharing, dan Connecting. The effectiveness of those 3 indicators will have significant impact on brand purchase decision. This study wants to test about the effect of social media marketing on purchase decision of Camille in Z generation in Surabaya. The data in this study are collected using google form with 100 total sample. Analysis Technique that used in this study are double linear regression, classic assumption test, F test, t test, and hypothesis test. Result shows that social media marketing has significant impact on purchase decision Camille product
PENGARUH WORD OF MOUTH DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI ENVIO STORE RUNGKUT SURABAYA Fina Idamatussilmi; Agung Pujianto; Ayun Maduwinarti
AGROTERAP : Prodi Agroindustri Universitas 17 Agustus 1945 Surabaya Vol 2 No 2 (2022): November
Publisher : Prodi Agroindustri Universitas 17 Agustus 1945 Surabaya

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Abstract

Tlhe purpollse of this research is to find out and anallyze the effect of word of mouth and prilce on product purchasing decisions at Envio Store Rungkut Surabaya. This research method uses quantitative reselarch methods with non-probability sampling telchniques in the forml of purposive sampling. The poplulation in this study were people who had bought prlodul cts at the Envio Store Rungkut Surabaya, with a totl al sample of 96 respondents. The method of data analysl is in this study was to use multiple regression analysis tests, validity tests, multicollinearity tests, heteroscedasticity tests and hypothesis testing consisting of t tests, determination tests, r tests wlith the help of the IBM SPSS version 25 for window prlogram. The results and conclusions of this study indicate that word of mouth and price have a positive and signlificant effect both palrtially and simultal neously on prodluct purchasing declisions at Envio Store Rungkut Surabaya.
Co-Authors Achluddin Ibnu Rochim Agung Pujianto Alifa Nurlaily Awin Maduwinarti Fina Idamatussilmi I.G.N. Anom Maruta IGN Anom Maruta Indah Murti, Indah Mulyati, Diana Juni Nabila Rochmah Putricia Nurjanah Fitri Hastuti Pratiwi, Ni Made Ida Rini Rahayu Sihmawati Salsabila Veronica Setyaningrum