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All Journal Scriptura Jurnal Infra Jurnal e-Komunikasi Scriptura: Jurnal Ilmiah Komunikasi Komunikatif : Jurnal Ilmiah Komunikasi
Lady Joanne Tjahyana
Program Studi Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Kristen Petra Jl. Siwalankerto 121-131, Surabaya 60236
Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media

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Journal : Scriptura : Jurnal Ilmiah

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Digital Amnesia in Indonesia Generation Z on Instagram Advertisement Information Absorption Prasetyo, Jeanne; Tjahyana, Lady Joanne; Goenawan, Felicia
Scriptura Vol. 14 No. 2 (2024): DECEMBER 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.14.2.187-194

Abstract

Digital Amnesia is the experience of forgetting information that you trust a digital device to store and remember for you. The researcher uses four indicators of digital amnesia: remember without looking up, emotional impact of losing data or access to data, behavior related to internet searches, and install IT securities on devices. This research will find out the level of digital amnesia in Indonesia Generation Z on Instagram advertisement information absorption. The research is using quantitative descriptive approach and online survey method. The questionnaire was distributed to 100 respondents using purposive sampling method. The theories used by the researcher include the S-O-R (Stimulus-Organism-Response) theory, Marketing Public Relations theory, Digital Amnesia theory and Consumer Behavior theory. The research shows that Generation Z experiences digital amnesia the most when they see Story Ads, and the least when they see Reels Ads. This is supported by the data showing that Generation Z is categorized as having high levels in all four indicators (remember without looking up, emotional impact of losing data, behavior related to internet searches, and install IT security on devices).
Communication Accommodation Strategy Among Members of the OMORI Online Community: A Case Study on the Use of Semantic Shifted Slang by Generation Z Immanuel, Yovan; Luik, Jandy Edipson; Tjahyana, Lady Joanne
Scriptura Vol. 15 No. 1 (2025): JULY 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.15.1.95-106

Abstract

Communication accommodation is a process that is undergone by all new members of a community. The rapid growth of online communities among Generation Z has fostered the emergence of unique linguistic practices, including semantic-shifted slang, which can present challenges for new members to adapt and integrate. This study examines how communication accommodation strategies are employed by members of the OMORI virtual community on Discord, focusing on the use of semantic-shifted slang as a tool for group adaptation. The OMORI community serves as a platform for the players to meet and discuss with other OMORI players. This study attempts to research the OMORI virtual community in Discord, where the group members also often have other smaller groups which help them in their communication accommodation process. Employing a case study qualitative approach through semi-structured interviews, findings reveal that convergence—through observation, imitation, and gradual adoption of slang—is the dominant strategy, with small groups serving as safe spaces for experimentation and learning. Divergence also occurs when slang conflicts with personal identity or self-image. This research contributes to the field of communication studies by deepening the understanding of Communication Accommodation Theory in virtual, interest-based communities, highlighting how slang functions as both a symbolic and practical tool for fostering cohesion, negotiating identity, and strengthening group membership in online spaces.
Co-Authors Aritonang, Agusly Irawan Beatriz Tanazale Dima, Desy Apriyanti Manu Djoni Haryadi Setiabudi Felicia Goenawan Gatut Priyowidodo Giovanno Pattiasina Hadisaputro, Nadya Clarissa Ido Prijana Hadi Immanuel, Yovan Luik, Jandy Edipson Marsefio S. Luhukay Maylya, Merry Perdana, Surya Prasetyo, Jeanne Silvia Rostianingsih Sriwigati, Niken Ayu Telussa, Yomaldia Alfa Prilly Tjahjo, Judy Djoko W. Tjan Billy Vincent Winsen - Woen, Monica Grizella