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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Isti`dal : Jurnal Studi Hukum Islam An-Nisbah : Jurnal Perbankan Syariah Akuntansi'45 EKONOMIKA45 Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Sharef: Journal of Sharia Economics and Finance Journal of Ekonomics, Finance, and Management Studies JIPSARA (Jurnal Ilmu Pendidikan, Sains, dan Humaniora)
zahrotun nafisah
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Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Pengaruh Promosi dan Kualitas Pelayanan pada Lembaga Keuangan Syariah Terhadap Minat Menabung Karyawan PT. SAMI-JF Eki Dwi Septiani; Miswan Ansori; Zahrotun Nafisah
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4545

Abstract

Islamic Financial Institutions are institutions that have a large role in the growth of the country, but in reality the interest in saving in Islamic Financial Institutions is still relatively low. This study aims to analyze the effect of promotion and service quality on interest in saving in Islamic Financial Institutions. The method used in this study is quantitative. The study was conducted at PT. SAMI-JF Jepara in June 2024 with 130 respondent samples. Data collection was carried out by distributing questionnaires to the research sample. Data analysis was carried out using multiple linear regression techniques with the help of SPSS software. The results of the study show that partially the promotion variable affects the variable of interest in saving, partially the variable of service quality affects the variable of interest in saving and simultaneously the promotion variable and the variable of service quality affect the variable of interest in saving. This study has a role in formulating the right formula to increase interest in saving in Islamic Financial Institutions so that they are not less prestigious than Conventional Financial Institutions.
Co-Authors Alfian Setya Nugraha Ansori, Miswan Ayuk Widiyah Dhania Murni Safitri Eki Dwi Septiani Erny Nur'Aini Fitri Novita Sari Mubarok, Ahmad Fauzan Muhammad Ichsan Nur Hanif Shofi’atun Ni’mah Siti Kumairoh Sukma Dewi Pratama Syahriar, Alfa Ulyatin Nasiroh Wahidullah