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PENGARUH IMPLEMENTASI KEBIJAKAN PENATAAN RUANG TERBUKA HIJAU (RTH) DAN PENGELOLAAN TAMAN KOTA TERHADAP KEPUASAN PUBLIK PENGGUNA TAMAN KOTA DI KOTA SUKABUMI Gemiarty Puteri Yuanita Betha Anugerah; Ute Chairuz M. Nasution
PRAJA observer: Jurnal Penelitian Administrasi Publik (e- ISSN: 2797-0469) Vol. 1 No. 04 (2021): ADMINISTRASI PUBLIK
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

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Abstract

The Sukabumi City Public Green Open Space (RTH) currently has an area of 7% of the Sukabumi City area. Of course, this is still less than the percentage that has been stipulated by Law number 26 of 2007 concerning Spatial Planning where public green open space must have an area of at least 20% of the city area. The research uses a quantitative approach with associative descriptive research design through survey methods. Sampling using an accidental sampling technique. The theoretical basis used is the implementation model theory of Edward III, management theory according to George R. Terry, and public satisfaction theory according to Kottler. The research instrument used a questionnaire with a rating scale. Data analysis was done descriptively and statistical test of product-moment correlation, coefficient of determination, and regression equation. The results of the descriptive analysis show that the implementation of the policy on providing green open space is in the Good Enough category, the management of city parks is in a Good category, and public satisfaction of city park users is in the Good category. The results of the correlation coefficient are in the medium category, and the results of the regression test are positive. The results of these statistical tests after testing the hypothesis indicate that there is a positive and significant relationship between the implementation of the policy of providing green open space and the management of urban parks on public satisfaction of city park users in the city of Sukabumi. Based on the results of these studies, it can be concluded that the implementation of the policy of providing green open space and managing city parks has a positive and significant effect on public satisfaction of city park users in the city of Sukabumi.
Management Program Implementation of Performance Monitoring and Control Systems Benefits as Quality Control and Teacher Competence in Banyuwangi District Istu Handono; Rudy Handoko; Endang Indartuti; Ute Chairuz M. Nasution
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 6 No 2: March 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/scj.v6i2.2252

Abstract

Teachers who get certification are entitled to a professional allowance. The government hopes that with this allowance, teachers can improve their welfare and performance. But unexpectedly, after receiving the professional allowance, teachers are not compensated with good quality and competence. Related to this, the Banyuwangi Regency government made improvements through the Education Office Branch. A Management System for Monitoring and Control of Performance and Allowances (SRITANJUNG) management program was launched to control teacher quality and competency. This study aims to build an implementation model for the Sritanjung Program as a quality control and appropriate teacher competency. Factors that support or inhibit will be sought and try to find a solution. This study uses a descriptive qualitative method by collecting data in the field through interviews and questionnaires to all parties involved. The results showed that 1) the implementation of the program as a quality control and teacher competence in the process there are problems with legality, attitude and character of supervisors and principals, target targets/teachers, and tools. While the supporting factors for program implementation as control are: (a) the existence of implementer intentions and agreements, (b) the existence of a legal umbrella, (c) application support, and (d) the availability of implementor resources that are ready. While the inhibiting factors are (a) policy; assignment legality for school supervisors and principals, (b) tools; teacher's computer equipment, frequent errors, incomplete features, and internet signal, (c) systems and processes; lack of clear information about the program, and (d) from human resources; not all teachers are familiar with applications, honesty of information from teachers, weak mastery of information technology and computers, allocation of allowances and busyness of teachers. Meanwhile, the program implementation model for quality control and teacher competence that has been built and is appropriate is the Co-Han Model, which is presumably the initial solution. The Co-Han model is a combination of the old program implementation model and some elements of the COCO control model. This new model involves elements of attitude and characteristics of implementers and targets. Involving the elements of attitude and character in the form of goals, commitment, and abilities is considered very important. With a good attitude and character, it is hoped that the program can be implemented properly too, so that the goals will be easily achieved. The combination of management as a system, as well as commitment and ability as a character will greatly influence program objectives. This is considered a very effective, necessary and new combination in a program implementation as control.
Pengembangan Branding Melalui Konten Instagram, Katalog Dan Stiker Label Untuk Meningkatkan Penjualan Produk UD ALINDRA Elany Tri Yuliyanti; Ute Chairuz M. Nasution
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i1.2111

Abstract

This journal discusses the strategies applied to develop branding for Micro, Small, and Medium Enterprises (MSMEs) UD ALINDRA by updating the design of catalogs, label stickers, and Instagram content. The aim of this research is to enhance the effectiveness of promotion, marketing, and product sales for these MSMEs. The method employed involves interviews with the owners of MSME UD Alindra to gain in-depth knowledge about consumer perceptions and the current branding strategies, analyzing existing challenges, and planning for production, promotion, and design updates. Through a creative approach in designing product catalogs, eye-catching label stickers, and Instagram content that aligns with trends and consumer needs, it is expected that this research will significantly contribute to increasing product sales margins, optimizing MSME owners' understanding of strong and effective branding strategies, and reinforcing their awareness of the positive impact gained from product branding, including enhancing consumer appeal and the product image for MSMEs. The results of this study indicate that the implemented developments positively contribute to the promotion of products from MSME UD ALINDRA and offer valuable insights for MSME owners to improve and enhance their product branding strategies.
PENGARUH E-CCOMMERCE, INFLUENCER MARKETING, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK GOOD DAY FREZE DI KALANGAN MASYARAKAT KABUPATEN SIDOARJO Reta Is Aini; Ute Chairuz M. Nasution; Diana Juni Mulyati
Journal of Economic and Economic Policy Vol. 1 No. 2 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i2.24

Abstract

Perkembangan zaman menuntut manusia untik terus mengalami pembaharuan baik di bidang sains, teknologi maupun bisnis. Salah satu dampak perkembangant tersebut ialah keberadaan kopi yang diminati dari zaman ke zaman. Kebutuhan akan kopi menjadi kebutuhan manusia yang tidak tergantikan. Namun, dengan perkembangan teknologi, kopi menjadi semakin mudah untuk dirpomosikan dan menjadi sebuah peluang bisnis yang khas. Kopi Good day memiliki kualitas yang khas dengan rasa dingin. Konsumsi akan kopi good day yang telah berkembang Indonesia telah menaikan popularitas di kancah nasional termasuk kabupaten sidoarjo. Pada proses promosi yang berpengaruh diantaranya adalah e-commerce, influencer marketing dan brand image. Penelitian ini dilakukan dengan tujuan untuk meneliti pengaruh e-commerce, influencer marketing dan brand image terhadap Keputusan pembelian di Kabupaten Sidoarjo. Penelitian ini dilakukan dengan metode kuantitatif dengan mengumpulkan dan mengkoleksi data. Adapun pengambilan data dilakukan dengan teknik non probability sampling dengan responden berjumlah 100 orang. Dalam penelitian ini instrument penelitian menggunakan kuesioner yang disebar secara online. Kuesioner tersebut memuat pernyataan – pernyataan tentang variabel adalah e-commerce, influencer marketing dan brand image. Data yang diperoleh kemudian dianalisis terkait kualitas data dan kualitas instrument penelitian. Kualitas instrument diuji dengan uji validitas dan reabilitas serta lolos tahapan pengujian tersebut. Kualitas data memenuhi seluruh uji statisik meliputi uji normalitas, uji heteroskdesatitas dan uji multikolineruitas. Kemudian data hasil penelitian dianalisis dengan menggunakan metode regresi linier berganda dan pengujian hipotesis untuk menentukan hubungan antara variabel independent dengan variabel dependen. Berdasarkan hasil penelitian didapatkan bahwa semua variabel independen baik E-commerce, Influencer marketing dan brand image berpengaruh positif terhadap variabel dependen yaitu Keputusan pembelian.
PENGARUH WORD OF MOUTH, SALES PROMOTION, DAN RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI DUNKIN DONUTS CABANG RUMAH SAKIT UNAIR SURABAYA Occa Putri Ade Wulandari; Ni Made Ida Pratiwi; Ute Chairuz M. Nasution
Journal of Economic and Economic Policy Vol. 1 No. 2 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i2.25

Abstract

Di Indonesia beragam Industri bergerak di bidang makanan dan minuman mampu berkembang sangat cepat dan pesat dibuktikan dengan munculnya berbagai restoran fast food merek waralaba Internasional seperti (Dunkin Donut’s, KFC,MCD dll). Dalam Industri yang bergerak bidang makanan dan minuman mampu menjadi pendorong utama perekonomian negara Indonesia, terjadi petumbuhan pada industri makanan dan minuman sebesar 2,54% dimulai dari tahun 2020 hingga 2021, dengan nilai uang sebesar Rp 775,1 triliun. Menjadi pemegang sektor ekonomi terpenting di Indonesia, berbagai industri makanan dan minuman selalu berkontribusi terhadap Produk Dosmetik Bruto (PDB). Tujuan dari dilakukan penelitian ini adalah untuk mengetahui apakah pengetahuan Word Of Mouth, Sales Promotion dan Relationship Marketing Dunkin Donut’s cabang rumah sakit Unair Surabaya mempengaruhi terhadap keputusan pembelian. Metode Penelitian ini menggunakan metode kuantitatif. Partisipan/Responden terdiri dari 100 Konsumen Dunkin Donut’s. Dalam pengambilan sampel dilakukan secara Nonprobability Sampling. Hasil pada penelitian ini menunjukan bahwa Word of Mouth,Sales Promotion dan Relationship Marketing berpengaruh secara parsial dan simultan terhadap keputusan pembelian. Pengujian pada uji Simultan F menunjukan dengan F hitung > lebih besar dari F dan Tingkat signifikan lebih kecil dari < 0,05. Menunjukan bahwa pengetahuan Word of Mouth,Sales Promotion dan Relationship Marketing secara bersamaan memiliki pengaruh terhadap Keputusan Pembelian.
Pengembangan Branding Melalui Konten Instagram, Katalog Dan Stiker Label Untuk Meningkatkan Penjualan Produk UD ALINDRA Elany Tri Yuliyanti; Ute Chairuz M. Nasution
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i1.2111

Abstract

This journal discusses the strategies applied to develop branding for Micro, Small, and Medium Enterprises (MSMEs) UD ALINDRA by updating the design of catalogs, label stickers, and Instagram content. The aim of this research is to enhance the effectiveness of promotion, marketing, and product sales for these MSMEs. The method employed involves interviews with the owners of MSME UD Alindra to gain in-depth knowledge about consumer perceptions and the current branding strategies, analyzing existing challenges, and planning for production, promotion, and design updates. Through a creative approach in designing product catalogs, eye-catching label stickers, and Instagram content that aligns with trends and consumer needs, it is expected that this research will significantly contribute to increasing product sales margins, optimizing MSME owners' understanding of strong and effective branding strategies, and reinforcing their awareness of the positive impact gained from product branding, including enhancing consumer appeal and the product image for MSMEs. The results of this study indicate that the implemented developments positively contribute to the promotion of products from MSME UD ALINDRA and offer valuable insights for MSME owners to improve and enhance their product branding strategies.