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All Journal Media Wisata Jurnal Penelitian Pertanian Terapan Syntax Literate: Jurnal Ilmiah Indonesia JURNAL PENGABDI Stilistika: Jurnal Pendidikan Bahasa dan Sastra Jurnal Syntax Transformation
Ali Hasan
Jurusan Tanaman Pangan dan Hortikultura Politeknik Pertanian Negeri Kupang
Agriculture, Biological Sciences & Forestry Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Social Sciences Transportation Other

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Power stakeholder dalam Bisnis Hasan, Ali
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 15, No 2 (2017)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v15i2.290

Abstract

The purpose of the literature review is to explain that stakeholder theories have the right role in the production of business and stakeholder values, the enhancement of stakeholder voices and the advocacy of stakeholders. The focus is on normative theory, the dimensions of stakeholder theory and business performance. Discussion of stakeholder theory is done descriptively in relation to power, legitimacy and their urgency related to stakeholder type in influencing company performance especially in maximizing value and financial performance of company. The stakeholder concept has gained legitimacy among academics in various fields. stakeholder theory will provide benefits in relationships if understanding and integration of stakeholder concepts in management perceptions that their existence has a positive power in build of corporate advantage.
Pengaruh Orientasi Pasar, Konsumen, Merek, dan Inovasi Layanan terhadap Kinerja UMKM di Yogyakarta Hasan, Ali
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 17, No 1 (2019)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v17i1.270

Abstract

This study seeks to assess the relationship between Micro, Small and Medium Enterprises (MSME) firm performance and market orientation, customer orientation, brand orientation and service innovation in develop for all business. In past, very few studies have focused on the effect of marketing related variables on MSMEs. This study aspires to put some insight on this. Data were collected from creative industry MSME business firm entrepreneurs located in Yogyakarta, A total of 91 MSME entrepreneurs were surveyed in the study through adopting tested survey questionnaires from the past literature. Correlation and regression analysis were used to test the hypotheses. Result indicates that market orientation, customer orientation, brand orientation and service innovation have a positive direct influence on MSME performance.
PPUPIK PRODUKSI BENIH KEDELAI BERSERTIFIKAT DI POLITEKNIK PERTANIAN NEGERI KUPANG Lewar, Yosefina; Hasan, Ali; Salli, Maria Klara; Sengaji, Haryati
Jurnal Pengabdi Vol 2, No 2 (2019): OKTOBER 2019
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (655.846 KB) | DOI: 10.26418/jplp2km.v2i2.35135

Abstract

Soybean is an important commodity as a source of protein, raw material for various food industries and animal feed ingredients. Some of the factors that have led to an increase in domestic soybean demand are increased public awareness of nutrition and protein, increasingly high prices for animal-based side dishes, widespread use and export of soy sauce, and the shifting of the soybean processing industry from home industries to medium to large industries. This is also supported by one of the government programs since 2017-2021, namely the development of soybean plants nationally. The development of these commodities certainly requires the right quality seed, quantity, place, time, and price. With the rolling of the business program to increase production of each commodity, the potential need for quality seeds is quite large. The need for developing soybean seeds in ENT is quite high. Kupang State Politics as a vocational education institution in agriculture needs to develop a business unit for raising soybean seeds. This PPUPIK activity was carried out in 2018-2020 and after PPUPIK in 2021 it has the aim of making the  State Agricultural Polytechnic of Kupang a center for certified soybean seed production that is commercial and available continuously. Keywords: seeds, soybean, certified, PPUPIK, ENT
GREEN TOURISM Hasan, Ali
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 12, No 1 (2014)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v12i1.63

Abstract

Green tourism is defined as environmentally friendly tourism activities with various focuses and meanings. In a broad term, green tourism is about being an environmentally friendly tourist or providing environmentally friendly tourist services. The green tourism concept would be highly appealing to tourism enterprises and operators owing to increasing governmental pressure to improve environmental performance by adopting effective and tangible environmental management techniques. Green tourism is a form of tourism involving visiting fragile, pristine, and relatively undisturbed natural areas, intended as a low-impact and often small scale alternative to standard commercial tourism. Its purpose may be to educate the traveler, to provide funds for ecological conservation, to directly benefit the economic development and political empowerment of local communities, or to foster respect for different cultures and for human rights. Green Tourism has been considered a critical endeavor by environmentalists, so that future generations may experience destinations relatively untouched by human intervention. Furthermore, achievement and promotion of internationally recognized environmental awards would be instrumental to the tourism enterprises in marketing their services. As a result, many concerned and responsible parties put forward recommendations for green tourism products to regulate tourism’s negative impacts. This conceptual paper attempts to discuss green tourism concept its processes as well explain approaches of green tourism industry can legitimately open up new areas for the more discriminating and wider range of the market, and tourists or visitors can enjoy the holiday they want with a clear conscience Responsible green tourism programs and plans include those that minimize the negative aspects of conventional tourism on the environment and enhance the cultural integrity of local people. Therefore, in addition to evaluating environmental, social and cultural factors, an integral part of green tourism is the promotion of recycling, energy efficiency, water conservation, and creation of economic opportunities for local communities. For these reasons, green tourism often appeals to advocates of environmental and social responsibility. Marketing people -all in public, government and private level specialists- working in tourism sector, should configure the best green solutions for the current and future strategies. The real green alternatives are needed to suggest a new perspective(re-thinking process) about tourism marketing strategies. Keywords: Green tourism, environmentally friendly marketing, conservation, economic development, local communities and social responsibility.
PENGARUH ELEKTRONIKAL MARKETING TERHA-DAP MINAT WISATAWAN BERKUNJUNG KE PULAU SARONDE Hasan, Ali; Hatibie, Irma Kharisma
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 12, No 2 (2014)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v12i2.89

Abstract

The purpose of the authors conducted research to determine the effectiveness of E-Marketing Interests Against Tourist Visits in Gorontalo Saronde Island and can be beneficial for the institutions, the object of research, author and upcoming research. Location of the researched, is Saronde Island in Gorontalo. E-Marketing is one of the factors that play an important role in running a marketing business. E marketing or Electronic Marketing is one of the breakthroughs that are quite reliable in marketing a tourism product. Saronde Island as one of the tourist attraction managed by GAB (Natural Gorontalo Maritime) uses the concept of E Marketing as one way powerful enough to market their products. This research uses quantitative, the measurement data in the form of numbers. Variables examined include facebook marketing, email marketing, web marketing and blackberry messenger marketing. The number of samples from total sample is 60 respondents to the normality test, autocorrelation test results and test multikolinear data formula that relies on the analysis of the results of Durbin Watson and VIF (Variance Inflation Factor). With the technique of multiple regression analysis. The analysis result showed Blackberry Massenger is most effective changer variable, which conducted to influent visiting of tourist, than others variable. The results showed a significant effect on interest visiting of tourists at Saronde island of Gorontalo. The implications of this study, is to be helpful to the reader, or for anyone who wants to continue the same thing in future research. Hypothesis Testing depend variable to independent variable, the probability value is < 0.01. Keywords: E-Marketing, Interests For Visit, Facebook, Email, Weblogs, Blackberry Massenger, Tourist
GREEN MANAGEMENT SYSTEM Hasan, Ali
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 14, No 1 (2016)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v14i1.151

Abstract

Green Management System (GMS) is an effort to protect the environment. With the depletion of natural resources, the protection of the environment is not only limited to a small part of its corporate social responsibility, but it must be a model in business organizations. Model GMS-oriented environment, will systematically affect the company in reducing waste, reducing the use of natural resources, reduce pollution and continuously monitoring the purpose of creating business results were positive for all stakeholders. Modern business travel will continue to come under pressure from the environment and the realization of the company's sustainability strategy, the managers began to review the possibility of implementation of GMS in the management system of the organization; directs the management of the organization, developing technologies to reduce adverse environmental impact and develop the production of green (green production) more rational and cost-effective. Development and implementation of green policies in environmental management becomes an important part of the transformation of business management functions in optimizing the use of GMS to improve corporate performance and benefits for environmental sustainability. Direct implications for the development and implementation of environmental protection in the modern business organization in accordance with modern green standards and the principles of environmental sustainability and a company associated with the creation of the organization, program and structure, education and training of human resources will enable the transfer and dissemination of knowledge for environmental protection. Keywords: Green Management Systems, Green Production, Sustainability company and Environment
PENGARUH ELECTRONIC WORD OF MOUTH PADA MEDIA SOSIAL FACEBOOK TERHADAP KEPUTUSAN BERKUNJUNG KE DESA WISATA NGLANGGERAN GUNUNGKIDUL Hasan, Ali; Setiyaningtiyas, Niken Widiati
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 13, No 1 (2015)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v13i1.80

Abstract

The research was conducted to determine whether decision to visit for affecting domestic or foreign tourists to visit Nglanggeran Tourism Village even by individual or together in influencing the decision to visit Nglanggeran. The research was conducted in tourst attraction Nglanggeran Tourism Village on December 2014 until January 2015. Data were obtained from questionnairest that have been given a modified Likert Scale ratings to 100 tourist who visited Nglanggeran. The sampling was done by Accidential Sampling technique. The analysis method used in this research is multiple linier regression with SPSS 16 Program for Windows. The result of this research demonstrate the value of the coefficient of determination R Square of 0.421 (42.21%) while the rest of 57.79% is influenced by other factors that not described in this research. While the result of t (parsial) demonstrate show that X4 “Helping the Company” is the most significant variable to decisions visited Nglanggeran Tourism Village. From the test result F (simultaneous) shows the result of F count 12.960 > F table 2.19. It shows that variable X1, X2, X3, X4 and X5 simultaneously positive and significant impact on the decision to visit. From the test result of T (parsiao) demonstrate it shows that X1 t count -1.882 < t table 1.98 and level of significance 0.063 < 0.05, it means that Concern for Others (X1) don’t affect the decision to visit. X2 t count -4.165 < t table 1.985 and level of significant 0.0000 < 0.05, it means that Expressing Positive Feelings (X2) affect negatively the decision to visit. X3 t count 6.752 > t table 1.985 and level of significant 0.000 < 0.0,5 affect the decision to visit. X4 t count 4.905 > t table 1.985 and level of significant 0.000 < 0.05it means X4 affect the decision to visit. X5 t count 0.0297 < t table 1.985 and level of significant 0.767 > 0.05, it means X5 don’t affect the decision to visit. Based on Beta Coefiicient test 1.221 and t count 4.905, it show that X4 has the strongest factor that affect decision to visit. Keywords : eWOM, tourism, decision to visit
ANALISIS EKUITAS MEREK Hasan, Ali
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 5, No 2 (2010)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v5i2.41

Abstract

Brand equity continues to be one of the critical areas for marketing. This research xxplores some of the consequences attributes may have on brand equity such as the bias on consumer preference. For comparative purposes, this research is conducted on the high involvement using on the four soft drinks brands. This research being measured impact to attributess preferences and actual choice frequence for brand attributes to brand equity. Attributes are examined from a tangible and intangible perspective and both are found to be important contributors to brand equity and brand choice. Keywords: brand equity, consumer preferences, brand attributes.
POWER RELATIONSHIP MARKETING DALAM BISNIS Hasan, Ali
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 15, No 1 (2017)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v15i1.211

Abstract

Understanding the motivations of consumers to engage in relationships with marketers is important for both practitioners and marketing scholars. To develop an effective theory of relationship marketing, it is necessary to under¬stand what motivates consumers to reduce their available market choices and engage in a relational market behavior by patronizing the same marketer in subsequent choice situations. This article draws on established consumer behavior literature to suggest that consumers engage in relational marker behavior due to personal influences, social influences, and institutional influences. Consumers reduce their available choice and engage in relational market behavior because they want to simplify their buying and consuming tasks, simplile information processing, reduce perceimd risky, and maintain convetitive consistency and a state of psychological comfort. The willingness and ability of both consumers and marketers to engage in relational marketing will lead to greater marketing productivity; unless either consumers or mar¬keters abuse the mutual interdependence and cooperation. This article examines theoretical contributions to a comprehensive relationship marketing concept. In the modern of marketing sciences, that interaction in networks of relat ionships constitutes both the essence of life itself and the essence of society. Marketing just applying the perspective of its own discipline and not properly considering the context within which marketing operates. The article offers an overview of the contributions to relationship marketing from traditional consumer goods marketing, services marketing, business marketing and base theory for research. Key word : power of relationship marketing, service and goods marketing, and customer profitability.
PENGARUH PERSEPSI KUALITAS, PERSEPSI VALUE , KEPUASAN WISATAWAN, DAN KUNJUNGAN ULANG TERHADAP REKOMENDASI MULUT KE MULUT Hasan, Ali
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 8, No 2 (2012)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v8i2.60

Abstract

This research designed to know the influence of quality perception, value perception, tourist satisfaction, and revisiting to Word of Mouth (WoM) recommendation. Methods that are used in this research are : quesioner to collet the data, parth whole used to test the validity and cronbach alpha to test the reliability. Testing the normality, Linierity, multikolinierity, autocorrelation and hitteroskedastisity is to detect the compatible of using model of the path regression as the test of hypothesis. The result of this research indicates that: (1) quality perception, value perception, tourist satisfaction, and revisiting significantly have positive effect positive to WoM recommendation, (2) quality perception has the positive influence to value perception, (3) quality perception has the positive influence which is very significant to tourist satisfaction, (4) quality perception has the positive influence which is significantly the revisiting, (5) quality preception has the positive influence which is significant to WoM recommendation, (6) perception assess has positive influence to tourist satisfaction, (7) perception assess is to own the positive influence which is significant to revisiting, (8) perception assess has the positve influence which is very to WoM recommendation, (9) tourist satisfavtion has a positive effect significantly to the revisiting, (10) tourist satisfaction has a positive effect to WoM recommendation, (11) resiviting has the positive influence which is very significant to WoM recommendation, and (12) revisiting has more dominant influence in creating WoM recommendation of Jogja tourism object to others people. Keyword : Quality perception, value perception, tourist satisfaction, the repeated, WoM recommendation, Jogja torism object.
Co-Authors Arifin, Subaidah Budi Hermawan Farhanah, Titi Ginting, Henndy Ilmiyah, Nahdlia Irma Kharisma Hatibie Klara Salli, Maria Maqhfiroh, Mafatihatul Maria S. Medho Niken Widiati Setiyaningtiyas, Niken Widiati Rin Widya Agustin Salmah Lilik Sengaji, Haryati Umi Kulsum V. Sinlae, Dina Vertygo, Stormy Yosefina Lewar, Yosefina