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All Journal JAKU (Jurnal Akuntansi & Keuangan Unja) (e-journal) J-MAS (Jurnal Manajemen dan Sains) JOURNAL V-TECH (VISION TECHNOLOGY) Jurnal Development ARRUS Journal of Social Sciences and Humanities Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) West Science Interdisciplinary Studies Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Manajemen, Bisnis dan Kewirausahaan
Rahmi Handayani
Universitas Muhammadiyah Jambi
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Efisiensi Modal Kerja dan Ukuran Perusahaan dalam Membentuk Profitabilitas :Studi pada Perusahan Consumer Non-Cyclicals di Bursa Efek Indonesia Periode 2021–2025 Triana Reski Putri; Rahmi Handayani; Deby Aisyah Rj Nur
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 5 No. 2 (2026): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jebmak.v5i2.1874

Abstract

Sektor consumer non-cyclicals merupakan salah satu sektor defensif di Bursa Efek Indonesia yang permintaannya relatif stabil terlepas dari kondisi siklus ekonomi, sehingga profitabilitas perusahaan di sektor ini menjadi perhatian penting bagi investor maupun manajemen. Profitabilitas dipengaruhi oleh berbagai faktor internal, di antaranya efisiensi pengelolaan modal kerja dan ukuran perusahaan. Penelitian ini bertujuan menganalisis secara deskriptif pola efisiensi modal kerja, yang diukur melalui Working Capital Turnover (WCTO), dan ukuran perusahaan dalam membentuk profitabilitas yang diukur melalui Return on Assets (ROA). Penelitian menggunakan pendekatan deskriptif kuantitatif dengan studi kasus pada lima perusahaan sektor consumer non-cyclicals yang terdaftar di Bursa Efek Indonesia periode 2021–2025. Data dianalisis melalui tabulasi, penyajian, dan interpretasi atas laporan keuangan tahunan perusahaan. Hasil penelitian diharapkan memberikan gambaran pola hubungan antarvariabel pada masing-masing perusahaan serta memperkaya pemahaman mengenai manajemen keuangan pada sektor tersebut.
Pemanfaatan Media Sosial Instagram sebagai Media Promosi pada Studi Kasus Rumah 21 Coffee Suci Lestari; Rahmi Handayani; Syilvia Wenny J
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7685

Abstract

The rapid development of social media has encouraged businesses to utilize digital platforms as effective promotional tools. This study aims to describe the utilization of Instagram as a promotional medium at Rumah 21 Coffee in Jambi City. The research employed a descriptive qualitative approach. Data were collected through observation, interviews, and documentation, and analyzed using descriptive analysis techniques, including data reduction, data presentation, and conclusion drawing. The findings indicate that Rumah 21 Coffee utilizes Instagram as its primary promotional platform through various features, including Feed, Stories, Reels, Highlights, and Direct Messages. The effective use of these features is supported by attractive visual content, consistent posting, and active interaction with customers, which contribute to wider information dissemination, stronger brand awareness, broader market reach, and higher customer engagement. The study concludes that Instagram serves as an effective promotional medium in supporting Rumah 21 Coffee's digital marketing strategy and enhancing its business competitiveness in the increasingly competitive coffee shop industry
Co-Authors Ade Irma Suryani Afrizal Agi Nanjar Arif Mursidan Arniwita, Arniwita Deby Aisyah RJ Nur Dini Haryati Ermaini Ermaini Feranika, Ayu Hetty Rohayani Junaidi Junaidi Lilis Andayani Rico Rico Rico Rico Rifky Lana Rahardian Salsabila Tadya Hasibuan Suci Lestari Syilvia Wenny J Triana Reski Putri Wella Sandria