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EFFECT OF E-COMMERCE INNOVATION AND E-SERVICE QUALITY ON TOKOPEDIA CUSTOMER SATISFACTION AND LOYALTY IN SURABAYA Wibowo, Felix Arvinto; Trisnawati, Juliani Dyah; Megawati, Veny
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 9, No 1 (2024): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v9i1.3065

Abstract

Recent developments have encouraged changes in people's shopping styles, from conventional to online. The online shopping style that society continues to adopt also influences the basis of people's decisions in determining which e-commerce to choose to fulfill people's online shopping activities. This research will analyze the influence of e-commerce innovation, e-service quality, customer satisfaction, and loyalty on Tokopedia customers in Surabaya. This research uses a quantitative approach with primary data in the form of a questionnaire, which is distributed and analyzed using the Structural Equation Modeling (SEM) method with the help of SmartPLS 4.0 software. The results of this research found that e-commerce innovation has a positive impact on customer satisfaction and customer loyalty. E-service quality has a positive impact on customer satisfaction but not a significant impact on customer loyalty. Customer satisfaction has a positive impact on customer loyalty. Customer satisfaction mediates the development of e-commerce innovation and e-service quality on customer loyalty. A thorough understanding of the factors that influence customer satisfaction is essential in gaining customer loyalty for e-commerce companies in Indonesia. Companies must be able to adapt the innovations and the quality of electronic services provided to the factors that influence customer satisfaction.
The Relationship Between Leadership And Organizational Behavior (Case Study Of Ketapanrame Village Government) Seftiasari, Gita; Trisnawati, Juliani Dyah
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 8 No. 1 (2024): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31842/jurnalinobis.v8i1.347

Abstract

Leadership and organizational behavior are two crucial elements in any organization, including in the context of village governance. Good leadership not only influences the direction and goals of the organization but also shapes the culture and dynamics within it. Understanding organizational behavior in Ketapanrame Village is essential to identify the patterns of interaction between individuals and groups, as well as how local culture affects the performance of village officials and the community. In this context, the relationship between leadership and organizational behavior is the main focus of this study. The research uses a qualitative approach with a case study method to explore the dynamics in more depth. Data were collected through in-depth interviews, direct observation, and analysis of relevant documents. The findings show that the relationship between leadership and organizational behavior in Ketapanrame Village has a direct impact on the effectiveness of village governance. Effective leadership can foster positive organizational behavior, where leaders create an environment that encourages collaboration, open communication, and innovation. Conversely, positive organizational behavior will support the achievement of the organization’s vision and mission, as well as improve overall performance, creating synergy between leaders, village officials, and the community
The Influence of Swift Guanxi on Purchase Intention of Gen Z and Millennials on Shopee Live Streaming Users in Indonesia Salsabila, Pavita Fitri; Trisnawati, Juliani Dyah; Megawati, Veny
Ekonomi Bisnis Vol 29, No 3 (2024): EKONOMI BISNIS NOVEMBER 2024
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v29i3p141-155

Abstract

This study aims to explore the influence of swift guanxi on purchase intention among Shopee live streaming users in Indonesia. Swift guanxi refers to interpersonal relationships that are formed quickly between buyers and sellers on e-commerce platforms. This study uses a quantitative approach with a survey method, involving 316 respondents from Gen Z and Millennials who actively use Shopee live streaming. The analysis model used includes validity and reliability tests with SPSS, as well as testing the influence between variables using PLS-SEM. The results of the analysis show that telepresence, flow, perceived informativeness, perceived responsiveness, and perceived likeability have a significant effect on swift guanxi, while guidance shopping and metavoicing do not have a significant effect. Swift guanxi is proven to have a significant effect on purchase intention and gift-giving intention. This study is expected to provide insight for business actors to understand the importance of swift guanxi in increasing consumer purchase intention on e-commerce platforms.
Pengaruh Customer Experience Terhadap Minat Kunjung Wisatawan Lokal di Jawa Timur Park 2 Batu Malang Filichia, Sabrina Angie; Rahayu, Siti; Trisnawati, Juliani Dyah
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 7 No. 3 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v7i3.1429

Abstract

Kota Batu merupakan salah satu kota tujuan destinasi wisata yang sedang mengalami perkembangan di Jawa Timur. Beberapa destinasi wisata di Kota Batu yang paling terkenal meliputi objek wisata alam, budaya, religi, dan petualangan atau taman hiburan. Jawa Timur Park 2 atau yang dikenal dengan Jatim Park 2 merupakan salah satu destinasi wisata yang ada di Kota Batu. Jawa Timur Park 2 memiliki keistimewaan atau karakteristik khusus yang menjadikannya sebagai objek wisata yang unik seperti tempat wisata dan konservasi satwa modern. Tujuan dari penelitian ini untuk mengetahui apakah pengalaman pelanggan dapat menarik minat datang wisatawan lokal di Jawa Timur Park 2. Metode penelitian yang digunakan adalah kuantitatif, dengan cara menyebarkan kuesioner melalui platform Google Form. Hasil dari penelitian ini menunjukkan bahwa pengalaman pelanggan memberikan dampak yang signifikan kepada wisatawan lokal untuk mengunjungi Jawa Timur Park 2, serta memberikan informasi mengenai destinasi wisata.
The Influence of Motivation and Tourist Loyalty on Interest in Visiting Agro-tourism Ferdiyanti, Nur Chrisa; Trisnawati, Juliani Dyah; Rahayu, Siti
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3117

Abstract

Agrotourism is a form of tourism that involves visitors in activities related to agriculture, plantations, and other agro-based experiences. The increasing number of agrotourism destinations has created competition, making visitor loyalty essential for maintaining these attractions. Tourist loyalty can be influenced by high-quality experiences and overall satisfaction during visits to agrotourism sites. Additionally, tourists' motivation to visit agrotourism also affects their loyalty. This study was conducted to assess the relationship between loyalty to specific attractions and overall tourist destinations, as well as to examine the effect of motivation on visitor loyalty to agrotourism in Region K. The research employed a quantitative method using a five-point Likert scale for measurement. Data analysis was conducted using SmartPLS 4.0 software. A total of 314 responses were collected through a questionnaire distributed via Google Forms. The results of this study indicate that motivation influenced by pull factors does not affect satisfaction, whereas push factors do. Motivation has an impact on the quality of the experience. Furthermore, experience quality influences both satisfaction and loyalty. Satisfaction, in turn, affects loyalty. Lastly, attraction loyalty contributes to destination loyalty.
ANALISIS MOTIVASI DAN MINAT WISATAWAN MENGUNJUNGI WISATA DARK TOURISM GUNUNG MERAPI Effendy, Graciela Meira; Rahayu, Siti; Trisnawati, Juliani Dyah
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 1 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i1.4357

Abstract

Dark tourism, involve visiting sites linked with tragedy or death, has gained significant academic and practical interest. This study investigates the factors influencing tourists’ intentions to visit Mount Merapi, a dark tourism destination in Indonesia, using the Theory of Planned Behavior (TPB). It explores the impact of motivations such as dark experience, engaging entertainment, unique learning experience, and casual interest on attitudes and subjective norms. A quantitative approach was employed, with data collected from 300 respondents through online surveys. Results reveal that unique learning experiences and casual interest significantly influence attitudes and perceptions, while dark experience and engaging entertainment show limited effects. Tourists’ attitudes and subjective norms significantly shape their intentions to visit. The findings suggest that promoting educational and experiential elements can enhance Mount Merapi’s attractiveness. Recommendations include designing programs that offer unique learning experiences and fostering positive perceptions to engage more visitors.
Measuring Hybrid e-Logistics Service Quality from B2C e-Commerce Virantau, Gilbert Nathaniel; Rahayu, Siti; Trisnawati, Juliani Dyah
Journal of Entrepreneurship & Business Vol. 6 No. 3 (2025): Journal of Entrepreneurship and Business (October)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v6i3.7899

Abstract

Purpose: This study aims to test and analyze two hybrid models of logistics service quality (LSQ) and their influence on satisfaction, loyalty, and purchase intent in the future. The context of this research is business-to-consumer (B2C) e-commerce with a case study on Tokopedia. This study integrates the traditional LSQ model that adds 3 dimensions, namely order availability, order returns, and quality assurance consisting of the quality of personnel contacts, handling of order non-conformities, and the return process. Method: The survey was conducted by distributing a questionnaire through a google form. Respondents were selected based on predetermined criteria, and data were analyzed using structural equation modelling to examine the relationship between research variables. Result: The results of the study showed that 6 hypotheses were supported and 4 hypotheses were not supported. Order accuracy, order availability, ordering procedures, and quality assurance affect customer satisfaction. Customer satisfaction affects loyalty, and loyalty affects future purchase intention. Hypotheses 1, 2 and 5, namely the influence of timeline, order conditions and information quality on customer satisfaction are not supported. Hypothesis 9 is also unsupported, which suggests that customer satisfaction has no significant effect on future purchase intention.