Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal JURNAL PEMASARAN KOMPETITIF Husnayain Business Review Jurnal Pengabdian Masyarakat Eka Prasetya
Siti Syahsudarmi
Sekolah Tinggi Ilmu Ekonomi Riau
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Does Coaching Affect Employee Work Professionalism? A study of the state apparatus in Indonesia Siti Syahsudarmi
Husnayain Business Review Vol. 2 No. 1 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1008.191 KB) | DOI: 10.54099/hbr.v1i1.22

Abstract

The purpose of this study was to determine the effect of coaching on the professionalism of government employees in Riau Province, Indonesia. This research is a quantitative study using SPSS Version 23 to process data and test hypotheses. It was found that coaching had a significant effect on the professionalism of employees' work. It is known that coaching has an effect of 78.2% on the Professionalism of Government Employees while the remaining 21.8% is influenced by other variables outside of this study.
Pengaruh Brand ammbasador Dan Brand image Terhadap Keputusan Pembelian Polis Asuransi Allianz Cabang Pekanbaru Siti Syahsudarmi
Jurnal Pemasaran Kompetitif Vol 6, No 2 (2023): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v6i2.28316

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand ambassador dan brand image terhadap keputusan pembelian Asuransi Allianz Cabang Pekanbaru. Pengambilan sampel sebanyak 93 nasabah pada tahun 2022. Pengambilan sampel dilakukan secara random sampling, dimana sampel mencakup seluruh populasi. Metode analisis data menggunakan metode deskriptif kuantitatif sedangkan model analisis menggunakan regresi linier berganda. Pengolahan data dengan SPSS 20. Hasil penelitian menunjukkan bahwa brand ambassador dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian, thitung lebih besar dari ttabel dan nilai signifikansi lebih kecil dari alpha 0,05. Pada saat yang sama, ditemukan bahwa brand ambassador dan citra produk berpengaruh positif dan signifikan terhadap keputusan pembelian, nilai F hitung lebih tinggi dari nilai F tabel dan nilai signifikansi lebih rendah dari alpha 0,05. Koefisien determinasi (R-squared) sebesar 0,455 dan 45,5%, yang berarti bahwa variabel X1 (brand ambassador) dan X2 (citra merek) berpengaruh terhadap variabel Y (keputusan pembelian) secara bersamaan.
Pengembangan Budaya dan Iklim Kampus yang Sehat Melalui Kegiatan Kemanusian Kartika Sari Lubis; Edi Winata; Siti Syahsudarmi
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 2 No 1: Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v2i1.308

Abstract

By engaging in humanitarian activities through blood donation, campuses can serve as positive agents of social change and make significant contributions to society. In addition to assisting those in need of blood, the involvement of campuses in blood donation activities can also build their reputation as institutions that care and are responsible for the general welfare. Sukma College of Management (STIM) has established partnerships with humanitarian institutions or organizations such as the Indonesian Red Cross (PMI) that are involved in blood donation activities. Through this collaboration, campuses can make even greater contributions to helping the community and act as agents of change on a broader scale.
Co-Authors Edi Winata Kartika Sari Lubis