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PEMANFAATAN PERPUSTAKAAN DESA DALAM MENINGKATKAN MINAT BACA MASYARAKAT Muhammad Fikri Akbar; Asmaria; Zesty Miranda; Bambang Sucipto
JURNAL ABDIMAS DOSMA (JAD) Vol. 1 No. 1 (2022): Januari
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1162.607 KB) | DOI: 10.70522/jad.v1i1.8

Abstract

Perpustakaan Desa Karangrejo Kecamatan Negeri Katon Kabupaten Pesawaran memiliki peran yang dalam peningkatan minat baca bagi masyarakat setempat. Oleh karena itu Pengabdian ini dilakukan dalam rangka mendukung upaya pemerintah desa untuk meningkatkan minat baca. Metode pengabdian terdiri dari tahapan sosialisasi, pelaksanaa, Monitoring dan Evaluasi. Hasil pengabdian menunjukkan bahwa perpustakaan di Desa Karangrejo belum dimanfaatkan secara optimal dikarena belum memiliki sejumlah fasilitas dan minimnya tenaga pustakawan sehingga perlu didampingi dan diberdayakan secara terus menerus.Kondisi inilah yang membuat masyarakat masih rendah minat baca terhadap koleksi buku yang terdapat di perpustakaan desa Karangrejo.
PEMANFAATAN PERPUSTAKAAN DESA DALAM MENINGKATKAN MINAT BACA MASYARAKAT Akbar, Muhammad Fikri; Asmaria; Zesty Miranda; Bambang Sucipto
JURNAL ABDIMAS DOSMA (JAD) Vol. 1 No. 1 (2022): Januari
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70522/jad.v1i1.8

Abstract

Perpustakaan Desa Karangrejo Kecamatan Negeri Katon Kabupaten Pesawaran memiliki peran yang dalam peningkatan minat baca bagi masyarakat setempat. Oleh karena itu Pengabdian ini dilakukan dalam rangka mendukung upaya pemerintah desa untuk meningkatkan minat baca. Metode pengabdian terdiri dari tahapan sosialisasi, pelaksanaa, Monitoring dan Evaluasi. Hasil pengabdian menunjukkan bahwa perpustakaan di Desa Karangrejo belum dimanfaatkan secara optimal dikarena belum memiliki sejumlah fasilitas dan minimnya tenaga pustakawan sehingga perlu didampingi dan diberdayakan secara terus menerus.Kondisi inilah yang membuat masyarakat masih rendah minat baca terhadap koleksi buku yang terdapat di perpustakaan desa Karangrejo.
THE EFFECT OF TIKTOK LIVE SHOPPING USE AND DIGITAL PROMOTION STRATEGY ON CONSUMER ENGAGEMENT IN PANENJOAN VILLAGE CICALENGKA DISTRICT BANDUNG RECENCY Sani Agisni; Bambang Sucipto
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2011

Abstract

The development of digital technology has encouraged businesses to utilize social media as a marketing tool, one of which is through TikTok's Live Shopping feature. However, the use of TikTok Live Shopping in semi-rural areas such as Panenjoan Village, Cicalengka District, Bandung Regency, has not been optimal, as indicated by low consumer engagement and unstructured digital promotion strategies. This situation indicates a gap between the potential use of TikTok Live Shopping and the expected level of consumer engagement. Therefore, this study aims to determine the effect of TikTok Live Shopping utilization and digital promotion strategies on consumer engagement. This study used a quantitative approach with a survey method, along with descriptive and verification analysis. The study population was consumers in Panenjoan Village who had participated in TikTok Live Shopping. The sample was determined using the Lemeshow formula, resulting in 100 respondents using a purposive sampling technique. Data collection was conducted using a Likert-scale questionnaire. Data analysis included validity tests, reliability tests, classical assumption tests, correlation tests, multiple linear regression analysis, coefficient of determination tests, and hypothesis testing using SPSS version 27. The results showed that the use of TikTok Live Shopping, digital promotion strategies, and consumer engagement were in the strong category. Partially, the use of TikTok Live Shopping and digital promotion strategies had a significant effect on consumer engagement. Simultaneously, these two independent variables also had a significant effect on consumer engagement. This study concluded that optimizing TikTok Live Shopping and implementing effective digital promotion strategies can increase consumer engagement in Panenjoan Village.
THE EFFECT OF PRODUCT QUALITY AND PROMOTION ON CONSUMER SATISFACTION OF RABBANI USERS IN RANCAEKEK DISTRICT BANDUNG REGENCY Laila Juariyah; Bambang Sucipto
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2068

Abstract

Abstract The rapid growth of the Muslim fashion industry in Indonesia has intensified competition among Muslim fashion brands, particularly in the hijab segment. This intense competition requires companies to maintain high product quality and implement effective promotional strategies to create consumer satisfaction. Rabbani, as one of Indonesia’s national Muslim fashion brands, faces challenges related to declining consumer perceptions of product quality and promotional effectiveness, which have an impact on consumer satisfaction, especially in Rancaekek District, Bandung Regency. This study aims to examine and analyze the influence of product quality and promotion on consumer satisfaction among Rabbani hijab users in Rancaekek District, Bandung Regency, both partially and simultaneously. This research employs a quantitative approach using descriptive and verificative methods. The population of this study consists of consumers who use Rabbani hijabs in Rancaekek District, with a sample of 96 respondents selected through purposive sampling. Data were collected through questionnaires developed based on indicators of product quality, promotion, and consumer satisfaction. The data analysis techniques used include descriptive analysis to describe the condition of each variable and multiple linear regression analysis to test the influence of product quality and promotion on consumer satisfaction. The analysis was also supported by classical assumption tests, coefficient of determination tests, and hypothesis testing through partial tests (t-test) and simultaneous tests (F-test). The results of the study indicate that product quality and promotion have a positive and significant effect on consumer satisfaction, both partially and simultaneously. Good product quality and attractive, well-targeted promotional strategies are able to enhance consumer satisfaction with Rabbani products. Therefore, it is recommended that Rabbani place greater emphasis on maintaining consistent product quality and optimizing promotional strategies to improve consumer satisfaction and loyalty amid increasingly competitive conditions in the Muslim fashion industry.
Co-Authors Akbar, Muhammad Fikri Asmaria Laila Juariyah M. Fikri Akbar Sani Agisni Zesty Miranda