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Pengaruh Brand Image, Harga, Dan Ketepatan Waktu Pengiriman Terhadap Keputusan Pembelian Pada Jasa Pengiriman J&T Express Cabang Bekasi Tahun 2021 Muhammad Haikal Aliftian Nantigiri; Sri Handayani; Veronica Veronica
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 7, No 2 (2021): Mei
Publisher : Institut Transportasi dan Logistik Trisakti

This study aims to determine the effect of brand image, price, and timeliness of delivery on purchasing decisions at J&T Express Bekasi branch in 2021. The research method used is quantitative methods and data collection methods using a survey method with a questionnaire. The sampling technique in this study used probability sampling with a simple random sampling approach, using 100 respondents. The test was carried out using the SPSS version 21 program. The result of this study indicates that brand image has a positive and significant influence on purchasing decisions where the results of the partial test show that Ho is rejected and Ha is accepted, meanwhile the price did not have a positive and significant effect on purchasing decisions whereas the results of the partial test show that Ho is accepted. and Ha is rejected, and timeliness of delivery has a positive and significant effect on purchasing decisions where the results of the partial test showed that Ho is rejected and Ha is accepted. As a simultaneous test results showed that brand image, price, and timeliness of delivery have a positive and significant influence on purchasing decisions where the results of the simultaneous test show that Ho is rejected and Ha is accepted. Suggestions given in this study include the company is expected to always improve the quality of service related to company employees in serving consumers and improve the quality of delivery of goods so that there are no delays.

Keselamatan Kerja Dan Penanganan Peti Kemas Terhadap Kinerja Operasional Pada Perusahaan Pelayaran Rista Apriyani; M. Riduan; Veronica Veronica
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 6, No 2 (2020): Mei
Publisher : Institut Transportasi dan Logistik Trisakti

Services offered by logistics companies cover shipping expedition and airship expedition as well as warehousing. One of the services is called Moving Storing Location (PLP), and hoarding them at Temporary Storage (TPS). The purpose of this study iss to identify the problem at the regulation of container stacking and to improve good operational performance during the loading and unloading process and container handling in the stacking yard. This research used 2 methods. The first method was field research with 100 population and 80 samples. The second method employed multiple regression analysis, validity, reliability, F, and T test, and coefficient of determination to analyze the data. Based on the product moment correlation analysis, it is found that r = 0,853. It shows that the level of correlation between these variables is in the strong and moderate category. The inter-variable correlation test (hypothesis testing 1) or tcount resulted in 12,447 > ttable 1,991 whereas the hypothesis testing 2 obtained 13,088 > ttable 1,991. Based on the result, Ho is rejected and Ha iss accepted which means both variables affect occupational safety significantly.

Brand Image, Harga dan Ketepatan Waktu Pengiriman Terhadap Keputusan Pembelian Muhammad Haikal Aliftian Nantigiri; Sri Handayani; Veronica Veronica
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 7, No 3 (2021): September
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v7i3.760

This study aims to determine the effect of brand image, price, and timeliness of delivery on purchasing decisions at J&T Express Bekasi branch in 2021. The research method used is quantitative methods and data collection methods using a survey method with a questionnaire. The sampling technique in this study used probability sampling with a simple random sampling approach, using 100 respondents. The test was carried out using the SPSS version 21 program.The result of this study indicates that brand image has a positive and significant influence on purchasing decisions where the results of the partial test show that Ho is rejected and Ha is accepted, meanwhile the price did not have a positive and significant effect on purchasing decisions whereas the results of the partial test show that Ho is accepted. and Ha is rejected, and timeliness of delivery has a positive and significant effect on purchasing decisions where the results of the partial test showed that Ho is rejected and Ha is accepted. As a simultaneous test results showed that brand image, price, and timeliness of delivery have a positive and significant influence on purchasing decisions where the results of the simultaneous test show that Ho is rejected and Ha is accepted. Suggestions given in this study include the company is expected to always improve the quality of service related to company employees in serving consumers and improve the quality of delivery of goods so that there are no delays

Tantangan Sosial dan Pertumbuhan Transportasi Darat serta Kebijakan Pemerintah atas Transportasi Darat Berbasis Aplikasi Online Yulianti Keke; Yuliantini Yuliantini; Veronica parhusip
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 5, No 2 (2019): Januari
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v5i2.797

Increasing mobility of human activities requires transportation modes to be more reliable. The technology offered by online transportation service providers is a new technology in the transportation service industry which can grow rapidly. The technology offered also changes the way consumers use transportation services. This phenomenon also has a major impact on the transportation industry and requires the government to immediately improve regulations on transportation services. Along with consumer behavior that is increasingly digital and more dependent on the internet for daily activities such as information retrieval, shopping, and business transactions, making business both local and foreign begin to present online application-based transportation. The purpose of this study is to analyze and determine the social challenges of transportation and the drivers’ growth in online application-based transportation in Indonesia and their influence on government policy. The population was all application users based on online transportation, and obtained as many as 240 respondents gave responses to the questionnaire. Data were collected by interviews, questionnaires and documentation studies, variables studied using a Likert scale. The questionnaire was first tested using validity and reliability testing, analyzed by SEM analysis. The results found in the hypothesis testing of this study are: simultaneously, the social challenges of transportation and the growth of online application-based transportation have a positive and significant influence on government policy. Partially, the online application-based transportation challenge variables in Indonesia have a significant influence on government policy variables, so that they have a positive and significant influence. Partially, the online application-based transportation growth variable has a significant influence on government policy variables, so it has a positive and significant influence. Based on the 11 Goodness of Fit (GOF) criteria models above, the research model has a fairly good model. This means that the measurement model obtained from the data is in accordance with the research hypothesis. This is because of the 11 criteria, there are 8 criteria that have been fulfilled.

KUALITAS LAYANAN DAN KEPUASAN PELANGGAN AKTIVITAS FREEHAND EXPORT PADA FREIGHT FORWARDER Veronica Veronica; Alvin Senna; Devi Marlita
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 4, No 2 (2018): Januari
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v4i2.844

The aim of this study is to analyze the correlation between freehand export service and customer satisfaction. Questionnaires were used to collect the data. The data was analysed using simple linear regression, coefficient correlation, coefficient determinant, and hypothesis test with T-test. The study was conducted in one of international freight forwarder companies. There were 76 participants as samples. The result of this study is that there is trig and positive relationship between freehand export service and customer service satisfaction which is shown on the coefficient relation of 0,785. Freehand export service has trig impact on customer satisfaction with coefficient value of 61.6%. T value is bigger than t-table. It is 10.9 > 1.66571. It means there is a significant correlation between freight forwarder and customer satisfaction.

Brand Image, Harga dan Ketepatan Waktu Pengiriman Terhadap Keputusan Pembelian Muhammad Haikal Aliftian Nantigiri; Sri Handayani; Veronica Veronica
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 7, No 3 (2021): September
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v7i3.760

This study aims to determine the effect of brand image, price, and timeliness of delivery on purchasing decisions at J&T Express Bekasi branch in 2021. The research method used is quantitative methods and data collection methods using a survey method with a questionnaire. The sampling technique in this study used probability sampling with a simple random sampling approach, using 100 respondents. The test was carried out using the SPSS version 21 program.The result of this study indicates that brand image has a positive and significant influence on purchasing decisions where the results of the partial test show that Ho is rejected and Ha is accepted, meanwhile the price did not have a positive and significant effect on purchasing decisions whereas the results of the partial test show that Ho is accepted. and Ha is rejected, and timeliness of delivery has a positive and significant effect on purchasing decisions where the results of the partial test showed that Ho is rejected and Ha is accepted. As a simultaneous test results showed that brand image, price, and timeliness of delivery have a positive and significant influence on purchasing decisions where the results of the simultaneous test show that Ho is rejected and Ha is accepted. Suggestions given in this study include the company is expected to always improve the quality of service related to company employees in serving consumers and improve the quality of delivery of goods so that there are no delays

Sosialisasi Penggunaan Software Vissim Untuk Menganalisis Dampak Pembangunan Gedung Terhadap Kinerja Lalu Lintas Veronica Veronica; Abdullah Ade Suryobuwono; Aditya Nugroho; Dimas Nu’man Fadhil; Rizky Febriansyah
Jurnal Abdimas Transportasi & Logistik Vol 3, No 1 (2023): April
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.atl.v3i1.1139

The targets in this PkM activity are our partners, namely DTKJ, policy-making agencies and the public using transportation so that it can run more optimally. Transportation is a very important and strategic tool in accelerating the wheels of the economy, strengthening unity and integrity and affecting all aspects of national and state life. In Jakarta, the unresolved transportation problem is congestion, especially at certain points which are meeting centers from various directions, so it is very important to have signposted intersections to avoid conflicts that occur on the roads. Therefore, it is necessary to have a more in-depth study in determining the capacity of the road, the length of the vehicle queue, the estimated traffic volume, and the level of road service. Therefore, an assessment was carried out using the Vissim software where the assessment can be carried out with 3D simulation which will make it easier to analyze a road section and be able to find out the actual conditions that occur on that road segment. This PkM activity succeeded in introducing Socialization of the use of Vissim software which has not widely known by many people and providing an understanding of what Vissim simulation.

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