Article Per Year (5 Year)
p-Index From 2020 - 2025
2.233
P-Index
This Author published in this journals
All Journal Jurnal Organisasi Dan Manajemen Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Jurnal Ekonomi Perusahaan
Dergibson Siagian
Institut Bisnis Dan Informatika Kwik Kian Gie
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
Why is the smartphone market in Indonesia declining? Siagian, Dergibson; Dema, Yosef
Jurnal Ekonomi Perusahaan Vol. 30 No. 2 (2023): September 2023 - February 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v30i2.1054

Abstract

Technology, particularly communication and information technology, is essential for everyone. As this technology advances, competition among cell phone manufacturers becomes more intense. This is the primary reason that mobile manufacturing companies compete to innovate in order to create mobile products that will catch the attention of market consumers. Cell phones appear to be a basic human requirement. But there is a new irony for Indonesia. Despite a 1.05% increase in population, the smartphone market in Indonesia fell by 11.9% in the first quarter of 2023 compared to the same quarter in 2022. The goal of this study is to determine which factors influence purchase intentions and which factors are the most likely cause of a decrease in purchasing intentions. The study's findings show that the four independent variables, product quality, brand image, brand prestige, and brand trust, all have a positive and significant effect on purchase intention. If there is a decrease in purchase intention, it is reasonable to suspect that the cause is the smallest value, which is far below the other three independent variables. Plagiarism Check
Apakah Layanan Digital Memuaskan Konsumen: Studi Empirik pada Bank BCA Wikarma, Gabrielle Sylviera; Siagian, Dergibson
Jurnal Manajemen Vol 12 No 2 (2023): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jman.v12i2.973

Abstract

The covid-19 pandemic reduces face-to-face customer service and forces banks to initiate digital-based banking services. Gradually the traditional activities of banks are switching to digital banking, and banks are starting to compete to create digital banking that is easily accessible to customers. That practice is now growing rapidly. However, the customer's response to this new approach is not fully understood. Therefore, the authors detect customers' responses in the form of customer satisfaction and use customer experience and ease of use of digital customer service tools as presumed determinants. Using judgmental sampling to prove this notion, the authors recruited 113 customers as respondents. Structural equation modelling with WarPLS reveals that customer experience has no significant effect on customer satisfaction, while ease of use has. This study suggests the direction for further research based on the conclusion.
The Role of Brand Image in Mediating the Influence of Brand Ambassador and Electronic Word of Mouth on Purchase Intention on Product Scarlett Whitening Al-Fatwa, Anissa; Siagian, Dergibson; Dema, Yosef
Jurnal Manajemen Vol 13 No 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v13i2.1175

Abstract

In the era of globalization and modernization, the growth of internet users in Indonesia reflects significant changes in people's lifestyles, including their beauty and skin care needs. Skincare has become an essential part of the beauty routine, heavily influenced by societal perceptions of beauty. This research focuses on Scarlett Whitening, a local beauty brand, which experienced a decline in sales starting in July 2023. The method used in this research is a causal method with structural equation modeling (SEM). This study aims to investigate the impact of electronic word-of-mouth (e-WOM) and brand ambassadors on purchase intentions. The results show that while brand ambassadors do not significantly influence purchase intention, e-WOM does. Furthermore, brand image acts as a mediator between e-WOM and purchase intention, but does not mediate the influence of brand ambassadors.
PROGRAM PEMBINAAN DAN PENDAMPINGAN UMKM PIK MENYEDIAKAN TAWARAN YANG TEPAT PADA PT MAHASURI UTAMA PULOGADUNG JAKARTA Lily Harjati; Tony Sitinjak; Dergibson Siagian; Tumpal JRS
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 4: September 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i4.3179

Abstract

Saat ini menyediakan produk yang tepat bagi pelanggan sangat penting untuk menjaga kelangsungan bisnis. Namun demikian masih banyak yang belum memahami bagaimana menyediakan tawaran yang tepat untuk pelanggan. Fokus dari kegiatan ini adalah memberikan pemahaman tentang pentingnya menyediakan tawaran yang tepat untuk pelanggan, yang akan menjamin peningkatan omzet perusahaan khususnya di masa pandemic covid – 19. , kegiatan Pengabdian kepada Masyarakat (PKM) ini dilaksanakan dengan Kerjasama dengan PT Mahasuri Utama, Pulogadung Jakarta. Diawali dengan perumusan masalah, dilanjutkan dengan perumusan materi dan penentuan bentuk kegiatan. PKM ini dilaksanakan pada tanggal 24 November 2021 dengan menggunakan platform online, karena berlangsung di tengah Pandemi Covid-19 dan pemberlakuan Peraturan Pembatasan Kegiatan Masyarakat (PPKM) Mikro di DKI Jakarta. Materi yang disampaikan meliputi model perilaku konsumen, karateristik yang mempengaruhi perilaku konsumen, perilaku keputusan pembelian dan proses keputusan pembelian dan proses keputusan pembeli untuk produk baru. Setelah mengikuti kegiatan ini, peserta merasakan manfaat yang besar dan mengusulkan adanya kegiatan sejenis dengan topik yang berbeda. Topik yang diusulkan adalah pemasaran digital dan identifikasi peluang bisnis di masa pandemi
Purchase Intention: Apakah Brand Experience dan Brand Image mempengaruhi? (Studi Empirik pada Aplikasi Gopay) Susanto, Tia Vincent; Siagian, Dergibson
Jurnal Manajemen Vol 14 No 2 (2025): Mei - Oktober 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v14i2.1448

Abstract

The development of technology today has brought changes to people's daily lives. One of these changes is how people make cash transactions, where people are directed to make cashless transactions or without using physical cash. The object of this study is GoPay, a local e-wallet brand, with the research location in the city of Jakarta. The purpose of this study is to determine the effect of brand experience and brand image on purchase intention. The data collection technique uses communication techniques with the help of questionnaire instruments distributed electronically via Google Form to 108 respondents. The sampling technique used is judgment sampling. The results of this study are that brand experience and brand image have a positive and significant effect on purchase intention.
Co-Authors Al-Fatwa, Anissa Ari Hadi Prasetyo Benita Benyamin Cecilia Marvelyn Chandra Wijaya Indra Halim Lestari Ekatyas Eka Lily Harjati Lily Harjati Said Kelana Asnawi Salam Fadillah Alzah Sugi Suhartono Susanto, Tia Vincent Tony Sitinjak Tumpal Janj Raja Sitinjak Tumpal JRS Wikarma, Gabrielle Sylviera Yosef Dema Yustina Triyani