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All Journal Gema Agro Community Services Journal (CSJ)
I Gusti Ngurah Sugiana
Universitas Warmadewa
Agriculture, Biological Sciences & Forestry Social Sciences

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Analisis Dampak Covid-19 Terhadap Pemasaran Ikan Hias Koi (Cyprinus carpio), (Studi Kasus Di Umkm Niki Koi Garden, Panjer, Denpasar) I Putu Andre Suryadana; Dewa Nyoman Sadguna; I Gusti Ngurah Sugiana
GEMA AGRO Vol 26 No 2 (2021)
Publisher : Fakultas Pertanian, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.737 KB) | DOI: 10.22225/ga.26.2.4078.158-164

Abstract

COVID-19 is an infectious disease caused by the corona virus that has an impact on various sectors including the health, education, tourism and economic sectors. One of the impacts in the economic sector is the Fishery MSME (micro small and medium enterprises) sector. The purpose of this study was to find out the Impact of Covid-19 on the Marketing of Koi Ornamental Fish (Cyprinus carpio) at the Niki Koi Garden MSME (micro small and medium enterprises). This study uses data analysis techniques with qualitative descriptive methods, data collection in this method by collecting data, compiling data and drawing conclusions. Determination of the sample in this study using the method of porposive sampling. The research data were collected by means of observation, interviews, literature study and documentation. The results of this research were obtained: (1) there were differences in the marketing strategy of koi fish before the Covid-19 pandemic and during the Covid-19 pandemic, (2) there were differences in profits obtained before the Covid-19 pandemic and during the Covid-19 pandemic, before the Covid pandemic. -19 from January 2019 – January 2020 earned a profit of IDR 60,660,000 which was obtained from gross income minus expenses (IDR 294,660,000 – IDR 234,000,000). and during the Covid-19 pandemic from March 2020 – March 2021, you will get a profit of IDR 9,470,000 which is obtained from gross income minus expenses (IDR 243,470,000 - IDR 234,000,000. (3) there is no difference in marketing margin before the Covid-19 pandemic 19 and during the Covid-19 pandemic where the marketing margin before the Covid-19 pandemic was IDR 20,000 and during the Covid-19 pandemic the marketing margin was the same as IDR 20,000.
Pengabdian Kepada Masyarakat (PKM) Nugget Ikan (Fish Nugget) Ni Made Darmadi; I Gde Suranaya Pandit; I Gusti Ngurah Sugiana
Community Service Journal (CSJ) Vol. 2 No. 1 (2019)
Publisher : Lembaga Pengabdian Kepada Masyarakat, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (998.673 KB)

Abstract

Ikan memiliki kandungan gizi cukup baik terutama dari kandungan protein dan lemaknya. Protein Ikan mudah terserap oleh tubuh manusia, Kandungan lemak Ikan memiliki kandungan Kolesterol yang termasuk dalam golongan HDL. Dengan kelebihan lainnya ikan tidak serta merta mau dinikmati oleh sebagian masyarakat terutama oleh anak-anak. Untuk itu perlu adanya penganekaragaman bentuk olahan ikan sehingga lebih menarik, diantaranya dengan cara membuat Nugget Ikan. Nugget ikan adalah olahan daging ikan yang dicampur dengan sedikit tepung dan telur sebagai bahan dasar. Jenis olahan ini dapat dinikmati dalam jangka panjang karena penyimpanan sebelum dikonsumsi dalam suasana beku. Di desa Sulangai, Kecamatan Petang, Kabupaten Badung memiliki potensi perikanan cukup baik, banyak terdapat kelompok pembudidaya ikan, tetapi kurang aktif. Melihat Potensi yang ada Fakultas Pertanian khususnya Prodi Manajemen Sumber Daya Perairan melakukan pengabdian ke Desa tersebut untuk membantu masyarakat untuk kembali aktif membudidayakan ikan. Ikan yang dibudidaya sangat layak untuk diolah menjadi nugget ikan. Diharapkan dari kegiatan ini dapat memenuhi kebutuhan protein warga dan sebagai pendapatan sampingan bagi ibu-ibu untuk mengisi waktu luangnya. Tujuan dari kegiatan ini adalah untuk memberikan penyuluhan kepada ibu-ibu di desa Sulangai dalam mengelolah ikan menjadi Nugget ikan. Metode yang digunakan dalam Pengabdian tersebut, untuk Nugget Ikan masih bersifat Penyuluhan saja, tidak dilaksanakan Pelatihan karena saat itu Ibu-ibu di Desa Sulangai ada kegiatan lain/Upacara bersamaan dengan waktu Pengabdian. Hasil penyuluhan dan kegiatan ini adalah bapak-bapak kelompok pembudidaya ikan sangat antusias dengan materi ini dan akan mengundang kembali untuk memberikan penyuluhan dan praktik langsung.
A Analisis Penerapan Strategi Pemasaran Pada Rumah Makan Ikan Bakar Cianjur Denpasar: ANALISIS PENERAPAN STRATEGI PEMASARAN PADA RUMAH MAKAN IKAN BAKAR CIANJUR DENPASAR Paskalis Apriliano; Dewa Nyoman Sadguna; I Gusti Ngurah Sugiana
GEMA AGRO Vol 28 No 1 (2023)
Publisher : Fakultas Pertanian, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/ga.28.1.6517.34-41

Abstract

Abstract This study aims to determine the marketing strategy that has been implemented so far and the factors that have become obstacles to the Cianjur grilled fish restaurant, the Denpasar branch of the Makassar branch. Sampling in this study was carried out using informant techniques, namely managers who conceptually know and understand the ins and outs of the strategy used and how to market their products, the head of the finance department who handles incoming and outgoing finances, the head of HR (personnel) who knows the quality of work of both employees sales, delivery and cashiers, and took 10 consumers to find out their responses or responses to the Denpasar Branch of the Ikan Bakar Cianjur Restaurant. Data analysis used the SWOT analysis method which includes IFAS and EFAS analysis. The results of the IFAS analysis a value of 2.8 was obtained. This indicates that it has been able to take advantage of its strengths and has been able to overcome internal weaknesses. EFAS obtained a value of 2.7. This indicates that the Denpasar branch of the Cianjur grilled fish house restaurant with respect to the external environment is quite good. From the results of the IE matrix, the strategy applied is a strategy of concentration through horizontal/stability integration. And the strategy that needs to be recommended to the Denpasar Branch of Ikan Bakar Cianjur Restaurant is to use the existing opportunities and strengths, including maintaining a restaurant business culture that has an open and spacious place.
Co-Authors Dewa Nyoman Sadguna Dewa Nyoman Sadguna I Gde Suranaya Pandit I Putu Andre Suryadana Ni Made Darmadi Paskalis Apriliano