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All Journal Jurnal Ilmiah Mahasiswa FEB JMD: Jurnal Riset Manajemen & Bisnis Dewantara International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Abdi Masyarakat Multidisiplin Journal of Social And Economics Research Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Research Trend in Technology and Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Semesta Ilmu Manajemen dan Ekonomi journal of social and economic research JIMEK Brilliant International Journal of Management and Tourism
Umar Burhan
Program Pasca Sarjana Fakultas Ekonomi dan Bisnis Universitas Brawijaya Malang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Research Trend in Technology and Management

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Influence of Ads, Product Quality, and Preferences on Honda Purchase Decisions Sutiyowati; Umar Burhan; Suharto
Research Trend in Technology and Management Vol. 3 No. 3 (2025): Research Trend in Technology and Management (in progress)
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/rttm.v3i3.84

Abstract

This study aims to analyze the influence of advertising, product quality, and consumer preferences on the purchasing decisions of Honda motorcycles in Karanggeneng, Lamongan. The research seeks to understand consumer behavior in vehicle selection. This research employs a quantitative method with data analysis conducted using SPSS. Data were collected through a questionnaire survey distributed to Honda motorcycle users in Karanggeneng. The findings reveal that advertising, product quality, and consumer preferences all significantly affect purchasing decisions, with product quality emerging as the most dominant factor. Validity tests, reliability tests, and other classical assumption tests met the required criteria. These results provide practical insights for motorcycle manufacturers and marketers to enhance their strategies in product development and promotional approaches to better meet the needs of local consumers.
Co-Authors A Khudori Adiba Fuad Syamlan Asfi Manzilati Balqiz Fauziah Kardina Balghis Kusairi Kusairi M. Mafudz Muhammad Hikamush Shofi Musafak Khoiri Nabilatul Leila Ihsani Putri Rachmad Ilham Rengga Kusumah Ririn Yuniarsih Silvia Setia Ningrum SUHARTO Suharto Suharto Suharto Suharto Sutiyowati syafii, mochamad - Wijayanti, Tri Cicik Zulyani Zulyani