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All Journal Jurnal Pendidikan dan Keluarga SABBHATA YATRA : Jurnal Pariwisata dan Budaya Jurnal Pariwisata Indonesia Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Made Prasta Yostitia Pradipta
Sekolah Tinggi Pariwisata Sahid Surakarta
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APPLICATION OF MARKETING COMMUNICATIONS AT MAGELANG WEAVING HOUSE Made Prasta Yostitia Pradipta
JURNAL PENDIDIKAN DAN KELUARGA Vol 14 No 02 (2022): Jurnal Pendidikan dan Keluarga
Publisher : Fakultas Pariwisata dan Perhotelan Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jpk/vol14-iss02/1168

Abstract

The use of marketing communications is very influential on the products offered. As a company with the main business engaged in weaving production, not many people know that Rumah Tenun Magelang can be a tourist destination. So, communication is important in introducing the product and attracting the target to visit. This research aims to determine the marketing communications used by Rumah Tenun Magelang and identify appropriate marketing communication patterns to further maximize the promotions that have been done. This type of research is qualitative and using data collection techniques from literature study, observation, interviews and documentation. The results of this research indicate that the forms of marketing communication used by Rumah Tenun Magelang are direct marketing, public relations and publicity, personal selling, merchandising and social media. As a comparison, this research used a marketing communication model from educational tourism Kampung Coklat Blitar. From this comparison, it is found that the marketing communication pattern of Rumah Tenun Magelang is complete the use of advertising, sales promotion, events, and social media, then combine all these marketing communications so that promotion can be maximized.
PENGARUH ATRAKSI WISATA TERHADAP KUNJUNGAN WISATA DI DESA WISATA SAMIRAN KECAMATAN SELO KABUPATEN BOYOLALI Made Prasta Yostitia; Alip suroto
Jurnal Pariwisata Indonesia Vol 12 No 2 (2017): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Atraksi wisata di Desa Samiran sudah sangat beragam, tinggal bagaimana pengelola dan masyarakat sekitar mau untuk menjaga, melestarikan dan mungkin mengembangkan lagi Desa Samiran ini. Hal ini terbukti dari pengunjung yang setiap bulan datang ke Desa Samiran entah untuk sekedar Outbond, Wisata religi / budaya maupun ke Argo MerapiMerbabu untuk melakukan pendakian. Dengan keunggulan panorama alam yang menakjubkan diapit dua gunung Merapi dan Merbabu, penduduk yang ramah tamah, atraksi wisata yang beragam dari Site attraction sampai event attraction serta hawa pegunungan yang sejuk. Tujuan diadakan penelitian ini adalah untuk mengetahui atraksi apa saja yang terdapat di Desa Samiran, untuk mengetahui bagaimana tingkat kunjungan setiap tahun di Desa Samiran, dan untuk mengetahui bagaimana pengaruh atraksi wisata terhadap tingkat kunjungan di Desa Samiran. Penelitian ini menggunakan penelitian deskriptif kualitatif, yaitu berdasarkan data yang dikumpulkan dari pengelola Desa Samiran untuk Domestik dan dari Polsek Selo untuk wisatawan Mancanegara, lalu dianalisis secara lisan dan tulisan. Di Desa Samiran mempunyai dua jenis atraksi yaitu site attraction dan event attraction. Ada beragam atraksi di Desa Samiran yaitu Site Attraction dan Event Attraction yang kesemuanya mengacu pada pembangunan Desa Samiran. Tingkat kunjungan di Desa Samiran tiap tahunnya sangat padat, bisa dilihat dari tabel-tabel per tahun, tetapi pada saat erupsi, tahun 2009 wisatawan domestik menurun drastis, tetapi wisatawan mancanegara semakin meningkat, hal ini disebabkan karena rasa ingin tahu tentang erupsi Gunung Merapi. Pengaruh atraksi sangat besar karena daya tarik alam merupakan hal utama untuk menarik wisatawan. Sedangkan daya tarik budaya meliputi perilaku atau event budaya menjadi magnet tersendiri bagi wisatawan.
The Use of Wellness Tourism in Tourism Development: A Case Study in Baluwarti Village, Surakarta City Made Prasta Yostitia Pradipta
JURNAL PENDIDIKAN DAN KELUARGA Vol 15 No 01 (2023): Jurnal Pendidikan dan Keluarga
Publisher : Fakultas Pariwisata dan Perhotelan Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jpk/vol15-iss01/1280

Abstract

The development of the Covid-19 pandemic has temporarily halted the tourism service business in Surakarta, leading to the emergence of policies regarding tourist attractions and objects. The research was conducted in the Baluwarti Tourism Village, which offers health tour packages to help tourists maintain their mental and physical health during the pandemic. As a result, tourism service businesses are developing alternative tourism options such as wellness or health tourism that can combine tourism and health. Data was collected through library or library research methods and analyzed by selecting, processing, and grouping the data to make it more concise. The findings revealed that the most popular tourist objects and attractions in Surakarta were artificial and cultural attractions, with the majority of them being artificial museums. The study also found several rare tourist attractions such as the "Walking Tour Royal Wellness Tourism" tour package, Javanese Cooking Class, Dance/Gamelan Learning, Constructing Janur, Using Javanese Language, and Making Traditional Herbs/Helpers. This alternative tourism is expected to contribute to the development of tourism in Surakarta, allowing tourists to stay longer in the city with additional tour packages.
Co-Authors Alip Suroto Aprilian Putra Pratama Emmelia Nadira Satiti Fajar Setyo Rahmanto Hapsari Wahyuningsih Jasanta Peranginangin Laraswati Laraswati RR. Erna Sadiarti Budiningtyas Silfi Amalia Chusna Suharto Suharto Sunyoto Sunyoto