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Potensi Wisata Kuliner Kota Surakarta dan Strategi Mengembangkan Wisata Kuliner Kota Surakarta. Made Prasta
Jurnal Pariwisata Indonesia Vol 17 No 1 (2021): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

Surakarta city is a city that has a variety of tourism, such as cultural tourism, educational tourism, historical tourism and culinary tourism. Surakarta city has abundant culinary tourism such as nasi liwet, tengkleng and sate kere. In this article will discuss about the potentials of culinary tourism Surakarta City, how to develop culinary tourism and key factors of successful development of culinary tourism. This article uses observation research methods and library studies.

Implementasi Pelaksanaan Pelatihan Kelompok Sadar Wisata Untuk Meningkatkan Pengetahuan Sapta Pesona Di Objek Wisata Gua Pancur Desa Jimbaran Kabupaten Pati Aprilian Putra Pratama; Sunyoto Sunyoto; Made Prasta Yostitia Pradipta
Jurnal Pariwisata Indonesia Vol 15 No 1 (2019): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

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The purpose of this study was to determine the training given to Pokdarwis about sapta charm and to what extent the application of sapta charm in Goa Pancur Tourism Object, using quantitative descriptive research methods with data collection techniques through observation, interviews and documentation. The result of this research is that Pokdarwis, which initially did not know the Sapta Pesona material, became tofu and easy to apply in Goa Pancur Tourism Object. In addition, the Goa Pancur TourismObject which was previously still empty of visitors, now the Pancur Cave Tourism Object is very crowded with visitors and has become a Leading Tourist Object in Pati Regency

Strategi Pengembangan Istana Tambakbulusan Sebagai Destinasi Wisata Bahari di Kabupaten Demak Fajar Setyo Rahmanto; Jasanta Peranginangin; Made Prasta Yostitia Pradipta
Jurnal Pariwisata Indonesia Vol 15 No 2 (2020): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

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This skripsi examines the strategies or steps taken by the management of Istana Tambakbulusan in developing Istana Tambakbulusan as a marine tourism destination in Demak Regency. Including the constraints faced in the development process. The writing of this skripsi uses descriptive qualitative research to examine the strategy for developing Istana Tambakbulusan as a marine tourism destination in Demak Regency. The method of data collection is in-depth interviews with managers, in addition, other data is carried out by observation and field data. The data obtained were then analyzed qualitatively by data triangulation method and presented descriptively. The results of this study found that the strategy of developing attractions in the marine tourism destination of Istana Tambakbulusan will revive old activities or events that are no longer implemented, namely "rowing boat races". As well as physical development in the shoreline area (small scale reclamation) to accommodate more tourists. In addition, the development of amenity is to provide a proper place for UMKM to sell food, souvenirs, etc. Accessibility will continue to be carried out in accordance with the strategic plan for the development of the Istana Tambakbulusan. Meanwhile, in terms of ancillary service, coordination will be carried out with villagers to be willing to rent their houses for homestays, and will also add stakeholders, especially companies to provide CSR in fostering Tambakbulusan Village residents to develop ancillary services in the marine tourism area of Istana Tambakbulusan. The obstacle is the difficulty in educating the people of Tambakbulusan Village to be aware and care about tourism development in Tambakbulusan Village and with regard to budget constraints in development and constraints regarding cleanliness in the Istana Tambakbulusan tourist area.

Pemberdayaan Masyarakat Melalui Pokdarwis Untuk Mengembangkan Desa Wisata Sumberbulu Di Desa Pendem Mojogedang Karanganyar Laraswati Laraswati; Made Prasta Yostitia Pradipta; Hapsari Wahyuningsih
Jurnal Pariwisata Indonesia Vol 16 No 1 (2021): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

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Community Empowerment through Pokdarwis to Develop Sumberbulu Tourism Village in Pendem Mojogedang Karanganyar Village the purpose of carrying out this research is to determine the role of Pokdarwis through community empowerment in developing tourist villages and to describe the development and implementation of Pokdarwis through community empowerment in Sumberbulu tourism village. This research is a qualitative research with primary and secondary data sources carried out by means of observation, interview, documentation study, and literature study using data triangulation techniques. The variables used in this study are independent variables consisting of initiators, implementers, and beneficiaries and the dependent variable is the development of a tourism village. The results showed that the role of Pokdarwis through community empowerment was carried out through various outreach and counseling, various discussions, providing information, motivating and organizing activities and training in the tourism sector. Community empowerment is carried out in several stages, namely planning where Pokdarwis is a community forum for conveying ideas and ideas, organizing by Pokdarwis involving the entire community in activities and management of tourism villages, implementation involving the community as the main human resource in implementing activities, and evaluation. Community involvement is expected to provide benefits to the community both economically and socio-culture which have an impact on improving the economic welfare of local communities. The development and implementation of pokdarwis is focused on empowering the community both in terms of the quality of human resources, and in terms of marketing that will be involved in every tourism village activity.

Pengaruh New Normal terhadap Kegiatan Pariwisata di Indonesia Suharto Suharto; MADE PRASTA YOSTITIA PRADIPTA
SABBHATÃ YATRA : Jurnal Pariwisata dan Budaya Vol 2 No 1 (2021): SABBHATA YATRA : Jurnal Pariwisata dan Budaya
Publisher : STABN Raden Wijaya Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/sabbhatayatra.v2i1.270

Tourism industry has become one of the main sectors which drives the gross domestic product and increases the national income in Indonesia. However, with the appearance of COVID-19, Indonesia’s economy collapsed and coincided with the other industries. The impact of the virus affects tourism wholly either in operational and economy negatively. The impact of the virus affects tourism wholly either in operational and economy negatively. This condition finally changes the era from normal to new normal which also changes the perspective and behaviour of all parties. The effects and solutions from the new normal existence become an interesting object for scholars and tourism experts. This paper aims to identify the effects and solution of the new normal’s existence in Indonesia’s tourism industry. The qualitative method is used in this research using the literature studies from the secondary data sets. The results show that the new normal turns out to bring a positive side in the tourism industry because of the innovations and solutions which appear from a new way of thinking and regulation. Therefore, the influences of the new normal, especially in Indonesia will be explained in more detail in this research.

Analisis Daya Tarik Wisata Embung Manajar Di Kabupaten Boyolali Jawa Tengah Made Prasta Yostitia Pradipta Pradipta
SABBHATÃ YATRA : Jurnal Pariwisata dan Budaya Vol 2 No 2 (2021): SABBHATA YATRA : Jurnal Pariwisata dan Budaya
Publisher : STABN Raden Wijaya Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/sabbhatayatra.v2i2.357

Dengan adanya pariwisata lokal dapat membantu dan juga memberdayakan sumber daya manusia dan perekonomian masyarakat sekitar obyek wisata tersebut. Oleh karena itu, banyak daerah-daerah yang sedang mengembangkan objek wisata yang potensial untuk dijadikan tempat wisata. Salah satunya adalah daerah Boyolali yang berada di Provinsi Jawa Tengah yang memiliki destinasi wisata wajib dikunjungi yaitu Embung Manajar. Penelitian ini diadakan dengan tujuan untuk mengidentifikasi komponen daya tarik wisata Embung Manajar di Boyolali berdasarkan 4A (Attraction, Amenity, Accessbility, dan Ancillary Service). Penelitian ini menggunakan jenis penelitian kualitatif. Metode ini menekankan pada pengamatan fenomena secara langsung melalui observasi lapangan. Dari hasil penelitian, komponen atraksi cukup kuat untuk menarik minat pengunjung, namun kelayakan amenitas juga aksesbilitas di embung ini masih kurang, serta belum ada organisasi khusus dalam pengelolaan yang baik dari pihak masyarakat. Diharapkan dengan adanya penelitian ini, dapat mendukung pengelola dan masyarakat sekitar dalam upaya mengembangkan wisata Embung Manajar ke depannya.

Analisis Potensi Pengembangan Wisata Alam Air Terjun Sewawar dan Air Terjun Sedinding Di Kabupaten Karanganyar Made Prasta Yostitia Pradipta Pradipta
SABBHATÃ YATRA : Jurnal Pariwisata dan Budaya Vol 3 No 1 (2022): SABBHATA YATRA : Jurnal Pariwisata dan Budaya
Publisher : STABN Raden Wijaya Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/sabbhatayatra.v3i1.413

Air Terjun Sewawar dan Sedinding merupakan sebuah obyek wisata alam di daerah Kabupaten Karanganyar. Kurangnya pengembangan terhadap potensi tersebut khususnya dalam A4 (Atraksi, Akses, Amenitas, dan Ancillary) membuat kurang terkenalnya Air Terjun Sewawar dan Sedinding. Disamping itu belum adanya dukungan dari pemerintah membuat air terjun ini kurang terkenal. Maka dari itu tujuan penelitian ini adalah untuk menganalisis potensi khususnya A4 di wisata alam Air Terjun Sewawar dan Sedinding. Penelitian ini dilakukan dengan metode deskriptif kualitatif dibantu dengan analisis data sekunder berupa wawancara dan jurnal-jurnal terkait obyek wisata. Hasil yang didapat dari penelitian ini adalah dari hasil wawancara dan observasi didapat bahwa benar adanya belum adanya dukungan dari pemerintah dan kurangnya A4 dalam pengembangan atraksi wisata alam berupa air terjun dan diperlukan perbaikan ataupun pengembangan dalam bidang A4.

Pengembangan Agrowisata Merah Jambu Berbasis Wisata Edukasi Di Kabupaten Karanganyar Silfi Amalia Chusna; Made Prasta Yostitia Pradipta; Erna Sadiarti Budiningtyas
SABBHATÃ YATRA : Jurnal Pariwisata dan Budaya Vol 3 No 2 (2022): SABBHATA YATRA : Jurnal Pariwisata dan Budaya
Publisher : STABN Raden Wijaya Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/sabbhatayatra.v3i2.643

This study aims to find out what developments should be done by Merah Jambu Agrotourism in order to become an education-based Agrotourism in Karanganyar Regency. Through education-based agro-tourism development efforts, it is hoped that it can help improve the economy of the community around the agro-tourism area and education can become a new attraction that can attract tourists. In this study, the author uses a qualitative descriptive method. Data collection techniques were carried out by means of library research, observation, interviews and documentation, data analysis techniques used were data reduction, data presentation and conclusion drawing. Next, test the validity of the data in this study using the triangulation technique. Based on the results of the study, it can be found that the problems that exist in the Merah Jambu Agrotourism are the absence of attractions and also the lack of facilities in the Merah Jambu agrotourism. Therefore, the need for agro-tourism development as in the tourism development theory by Cooper, namely A4 (Attractions, Accessibility, Amenity, and Ancillary) and the development of education-based attractions in agro-tourism in the form of agricultural education tourism systems in plantation areas and the use of restaurants as facilities for workshops can be realized. by Merah Jambu Agrotourism to become an education-based Agrotourism in Karanganyar Regency.

APPLICATION OF MARKETING COMMUNICATIONS AT MAGELANG WEAVING HOUSE Made Prasta Yostitia Pradipta
JURNAL PENDIDIKAN DAN KELUARGA Vol 14 No 02 (2022): Jurnal Pendidikan dan Keluarga
Publisher : Fakultas Pariwisata dan Perhotelan Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jpk/vol14-iss02/1168

The use of marketing communications is very influential on the products offered. As a company with the main business engaged in weaving production, not many people know that Rumah Tenun Magelang can be a tourist destination. So, communication is important in introducing the product and attracting the target to visit. This research aims to determine the marketing communications used by Rumah Tenun Magelang and identify appropriate marketing communication patterns to further maximize the promotions that have been done. This type of research is qualitative and using data collection techniques from literature study, observation, interviews and documentation. The results of this research indicate that the forms of marketing communication used by Rumah Tenun Magelang are direct marketing, public relations and publicity, personal selling, merchandising and social media. As a comparison, this research used a marketing communication model from educational tourism Kampung Coklat Blitar. From this comparison, it is found that the marketing communication pattern of Rumah Tenun Magelang is complete the use of advertising, sales promotion, events, and social media, then combine all these marketing communications so that promotion can be maximized.

PENGARUH ATRAKSI WISATA TERHADAP KUNJUNGAN WISATA DI DESA WISATA SAMIRAN KECAMATAN SELO KABUPATEN BOYOLALI Made Prasta Yostitia; Alip suroto
Jurnal Pariwisata Indonesia Vol 12 No 2 (2017): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

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Atraksi wisata di Desa Samiran sudah sangat beragam, tinggal bagaimana pengelola dan masyarakat sekitar mau untuk menjaga, melestarikan dan mungkin mengembangkan lagi Desa Samiran ini. Hal ini terbukti dari pengunjung yang setiap bulan datang ke Desa Samiran entah untuk sekedar Outbond, Wisata religi / budaya maupun ke Argo MerapiMerbabu untuk melakukan pendakian. Dengan keunggulan panorama alam yang menakjubkan diapit dua gunung Merapi dan Merbabu, penduduk yang ramah tamah, atraksi wisata yang beragam dari Site attraction sampai event attraction serta hawa pegunungan yang sejuk. Tujuan diadakan penelitian ini adalah untuk mengetahui atraksi apa saja yang terdapat di Desa Samiran, untuk mengetahui bagaimana tingkat kunjungan setiap tahun di Desa Samiran, dan untuk mengetahui bagaimana pengaruh atraksi wisata terhadap tingkat kunjungan di Desa Samiran. Penelitian ini menggunakan penelitian deskriptif kualitatif, yaitu berdasarkan data yang dikumpulkan dari pengelola Desa Samiran untuk Domestik dan dari Polsek Selo untuk wisatawan Mancanegara, lalu dianalisis secara lisan dan tulisan. Di Desa Samiran mempunyai dua jenis atraksi yaitu site attraction dan event attraction. Ada beragam atraksi di Desa Samiran yaitu Site Attraction dan Event Attraction yang kesemuanya mengacu pada pembangunan Desa Samiran. Tingkat kunjungan di Desa Samiran tiap tahunnya sangat padat, bisa dilihat dari tabel-tabel per tahun, tetapi pada saat erupsi, tahun 2009 wisatawan domestik menurun drastis, tetapi wisatawan mancanegara semakin meningkat, hal ini disebabkan karena rasa ingin tahu tentang erupsi Gunung Merapi. Pengaruh atraksi sangat besar karena daya tarik alam merupakan hal utama untuk menarik wisatawan. Sedangkan daya tarik budaya meliputi perilaku atau event budaya menjadi magnet tersendiri bagi wisatawan.

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