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All Journal Management Studies and Entrepreneurship Journal (MSEJ) SYNERGY: Jurnal Bisnis dan Manajemen Asean International Journal of Business
Dodi Agusra
Sekolah Tinggi Ilmu Ekonomi Persada Bunda
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Peran Bauran Promosi Dalam Meningkatkan Penjualan Pada PT. Jasaraharja Putera Nia Anggaraini; Erfa Okta Lussianda; Dodi Agusra; Muhammad Fahrozi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 6 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i6.1352

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh bauran promosi terhadap penjualan premiPT Jasaraharja Putera. Artikel ini menggunakan data sekunder yang dikumpulkan dari data kuantitatif target dan premi PT Jasaraharja Putera periode 2013-2017. Data penelitian dianalisis dengan menggunakan metode deskriptif kuantitatif. Hasil penelitian menemukan bahwa promosi berdampak langsung terhadap penjualan. Oleh karena itu, penelitian ini bermanfaat bagi PT Jasaraharja Putera yang ingin meningkatkan penjualan mereka, sehingga mereka dapat fokus mempromosikan keunggulan produk dan kualitas yang telah terbukti yang dapat mempengaruhi orientasi pelanggan, meningkatkan kemampuan layanan staf, dan melakukan tinjauan promosi secara teratur dan berkelanjutan. Kata Kunci : Manajemen, Strategi Pemasaran, Bauran Promosi, Volume Penjualan  
Analysis of Factors Influencing Purchase Decisions at Indomaret Retail Stores Nia Anggraini; Erfa Okta Lussianda; Dodi Agusra; Muhammad Adrian; Awliya Afwa
Asean International Journal of Business Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v2i2.637

Abstract

This study aims to identify and analyze the factors that influence purchasing decisions at Indomaret in Pekanbaru. The object of research is customers who shop at Indomaret in Pekanbaru City. The technique of determining the sample by nonprobability sampling, using the incidental sampling method. The data analysis technique used Structural equation modeling using the Smart PLS version 3 application. The findings from this study note that price and product completeness have a positive effect on purchasing decisions at Indomaret. While location has a positive and significant effect onbuying decision. Based on the determination test it was concluded that product completeness, location and price simultaneously influence purchasing decisions at Indomaret in Pekanbaru. For future researchers, it is hoped that the results of this study can become a reference for research with similar titles and add other variables to be examined in depth.  
Pengaruh Stres Kerja dan Konflik Kerja Terhadap Kinerja Kurir Pada PT Garuda Express Nusantara (J&T Express) Kota Pekanbaru Arestina Delima Rajagukguk; Dodi Agusra; Kiki Joesyiana
SYNERGY: Jurnal Bisnis dan Manajemen Vol 4, No 1 (2024)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v4i1.40

Abstract

The purpose of this research was to determine the influence of work stress and work conflict on employee performance at PT. Garuda Express Nusantara Pekanbaru City. This research was conducted on December 2021 until June 2022 at PT Garuda Express Nusantara (J and T Express) Pekanbaru City located at Harapan Raya Street Pekanbaru City, Riau Province. The target of this research was the employee working at PT Garuda Express Nusantara Pekanbaru City. The research population were 91 employees. The samples selected were 91 employees obtained from Saturated Sampling Technique where all populations are made as samples. The data were gained through questionnaire distribution. The analysis method used was multiple linear regression analysis by using Statistics Product Service and Solution (SPSS) Program Version 20.0. Based on the hypothesis and research result, it could be concluded that work stress and work conflict have significant influence on sprinter employee performance at PT Garuda Express Nusantara Pekanbaru City which means that the higher work stress and work conflict then the lower employee performance and likewise. Work stress and work performance gave contribution 43.3% on employee performance while the rest 56,7% were influenced by other factors..
Co-Authors Arestina Delima Rajagukguk Awliya Afwa Erfa Okta Lussianda ERFA OKTA LUSSIANDA Muhammad Adrian Muhammad Fahrozi Nia Anggaraini Nia Anggraini