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All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS SEIKO : Journal of Management & Business International Journal of Applied Sciences in Tourism and Events Jurnal Kajian dan Penelitian Umum
Fitriana Aidnilla Sinambela
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISA PENGARUH FASHION BATIK GONG-GONG DI KOTA BATAM TERHADAP E-WOM DENGAN MEDIASI CUSTOMER SATISFACTION Agnes Kristy; Fitriana Aidnilla Sinambela
Assets: Jurnal Ekonomi, Manajemen, dan Akuntansi Vol 12 No 1 (2022): Assets : Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/assets.v1i1.29263

Abstract

Among the richness of Indonesian culture, Batik is a work of Indonesian cultural art admired by the world. Batik is an ancient art form of one of the best quality criteria. The meaning of Batik comes from the Old Javanese language, namely "amba", which means writing and "tik", which means dot. The development of Batik in the Riau Islands, which was very good, had experienced a decline because Batam tourism was closed for the past two years due to the Covid-19 pandemic, which is currently endemic. The endemic pandemic has not made MSMEs or Batam artisans sit idle. Through this, the artisans take the initiative to establish online-based sales following the times. This research is a quantitative research that examines the Analysis of Trust, Perceived Usefulness, Service Quality, Experience, and Social Media Use on Electronic Word of Mouth mediated by Customer Satisfaction at the Fashion Batik Gonggong in Batam City. Within the scope of this research, the author defines it as basic research that aims to increase knowledge that has a positive impact on science about trust, perceived usefulness, service quality, perceived experience, use of social media, electronic word of mouth, consumer satisfaction, which can be followed into comparative causal research.
Analisis Faktor-Faktor yang Mempengaruhi Customer Loyalty kepada Konsumen Coffee Shop di Kota Batam Jacky Lim; Fitriana Aidnilla Sinambela
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.2785

Abstract

Abstrak Penelitian ini menguji tentang faktor-faktor apa saja yang mempengaruhi loyalitas pelanggan untuk pelanggan kedai kopi yang ada di Kota Batam. Bertumbuhnya pola konsumsi masyarakat menjadikan hal tersebut sebagai peluang di mana banyak pemilik dari kedai kopi merasa yakin bahwa kedai kopi bukan hanya sebagai tempat untuk makan ataupun minum, banyak pelanggan yang bahkan menghabiskan sebagian waktunya di kedai kopi untuk menyelesaikan pekerjaannya. Penulis mengangkat topik loyalitas sebagai dependen dengan variabel independen berupa sustainable marketing activities, customer trust, customer satisfaction, service quality, perceived value, dan brand image sebagai mediasi. Hasil pengujian menunjukkan bahwa service quality menunjukkan hasil tidak signifikan sedangkan variabel lainnya menunjukkan hasil signifikan. Kata Kunci: loyalitas pelanggan; kedai kopi; kota batam. Abstract This study examines what factors affect customer loyalty for coffee shop customers in Batam City. The growing pattern of people's consumption makes this an opportunity where many coffee shop owners believe that coffee shops are not just places to eat or drink, many customers even spend part of their time in coffee shops to complete their work. The author raises the topic of loyalty as a dependent with independent variables in the form of sustainable marketing activities, customer trust, customer satisfaction, service quality, perceived value, and brand image as mediation. The test results show that service quality shows insignificant results while other variables show significant results. Keywords: customer loyalty; coffee shop; batam city.
Analisis Pengaruh Customer Satisfaction sebagai Variabel Intervening terhadap Brand Loyalty pada Skincare Di Kota Batam Ferina Ferina; Fitriana Aidnilla Sinambela
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.2648

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh perceived quality, perceived value of cost, brand identification, trust, lifestyle congruence terhadap customer satisfaction dan brand loyalty, customer satisfaction terhadap brand loyalty. Metode pengumpulan data menggunakan convenience sample. Sampel yang digunakan mencapai 356 responden yang menggunakan skincare di Kota Batam. Metode analisis menggunakan Partial Least Square (PLS) dengan alat analisis SmartPLS. Hasil penelitian mengungkapkan bahwa brand identification, customer satisfaction, perceived quality berdampak positif terhadap brand loyalty, trust, perceived quality, perceived value of cost berdampak positif customer satisfaction. Kata Kunci: kepuasan pelanggan; loyalitas merek. Abstract This study aims to analyze the effect of perceived quality, perceived cost value, brand identification, trust, lifestyle congruence on customer satisfaction and brand loyalty, customer satisfaction on brand loyalty. The data collection method used a convenience sample. The sample used reached 356 respondents who often using skincare in Batam City. The analysis method uses Partial Least Square (PLS) with SmartPLS analysis tool. This study found that brand identification, customer satisfaction, perceived quality had a significant positive impact on brand loyalty, trust, perceived quality, perceived value of cost had a significant positive impact on customer satisfaction. Keywords: customer satisfaction; brand loyalty.
Faktor-Faktor yang Mempengaruhi Tingkat Kepuasan Pelanggan dan Loyalitas Pelanggan Terhadap Layanan Transportasi Online di Kota Batam Adhitomo Wirawan; Putri Saraswati Naufalita Ryanto; Mia Syafrina; Fuad Arif Rahman; Alrido Martha Devano; Fitriana Aidnilla Sinambela
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 11 No 1 (2023): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Juli 2023
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v11i1.5410

Abstract

By evaluating and identifying variables from the variables evaluated, this research investigates the complexity of factors that affect users of online transportation services' satisfaction and loyalty. A questionnaire was selected as the data gathering strategy and tool for the quantitative investigation. PLS-SEM, or partial least squares structural equation modeling, was used to analyze the given data. The findings demonstrate that two factors—perceived app benefits and perceived service quality—can be significantly used to predict consumer loyalty and happiness while utilizing online transportation services, particularly Go-ride and Grab bike services. Customer happiness is unaffected significantly by the perceived sales promotion component, but customer loyalty is significantly impacted. Meanwhile, the effect of customer satisfaction on customer loyalty has a positive but insignificant effect.
Analisa Pengaruh Penerapan Enterprise Resource Planning (ERP) terhadap Kinerja Supply Chain Management (SCM) pada PT Toyota Astra Motor Wirren Chang; Agnes Doraresta Khatarina Tokan; Delfina Muthia Sabella; Dewi Dewi; Mardiana Ng; Serina Serina; Wisnu Yuwono; Fitriana Aidnilla Sinambela
Jurnal Kajian dan Penelitian Umum Vol. 1 No. 3 (2023): Juni : Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (109.437 KB) | DOI: 10.47861/jkpu-nalanda.v1i3.185

Abstract

Technological developments in the world have changed companies to participate in using technology as a means of improving company performance. Companies can implement information technology systems that assist in terms of finance, company audits, and supply chain management (SCM) performance which is called enterprise resource planning (ERP). This study will discuss the effect of implementing ERP on SCM performance at the company PT Toyota Astra Motor. The method used is a qualitative approach and also a study of literature. PT Toyota Astra Motor has implemented an ERP application that is used, namely SAP (Standard Application Product in Data Processing) version ECC 6.0 and also has supply chain management which helps in expediting and accelerating the company's production and marketing processes to meet the needs of their consumers.
How celebrity involvement affect destination image, the mediating role of celebrity worship Shelvina; Fitriana Aidnilla Sinambela; Fahlevi, Renza
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 2 (2024): December 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i2.76-85

Abstract

The film industry plays a significant role in influencing tourists' travel destination choices. This study aims to explore the relationship between celebrity involvement and destination image, with celebrity worship serving as a mediating variable. This research depicted the case of Chinese film industry to examines how films and celebrities impact destination image. This research uses quantitative research methods with the PLS-SEM research model. the study surveyed 310 Batam residents who have watched Chinese movies or TV series. The findings indicate a positive and significant relationship between celebrity involvement and destination image, mediated by celebrity worship.
How celebrity involvement affect destination image, the mediating role of celebrity worship Shelvina; Fitriana Aidnilla Sinambela; Fahlevi, Renza
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 2 (2024): December 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i2.76-85

Abstract

The film industry plays a significant role in influencing tourists' travel destination choices. This study aims to explore the relationship between celebrity involvement and destination image, with celebrity worship serving as a mediating variable. This research depicted the case of Chinese film industry to examines how films and celebrities impact destination image. This research uses quantitative research methods with the PLS-SEM research model. the study surveyed 310 Batam residents who have watched Chinese movies or TV series. The findings indicate a positive and significant relationship between celebrity involvement and destination image, mediated by celebrity worship.
Co-Authors Adhitomo Wirawan Agnes Doraresta Khatarina Tokan Agnes Kristy Alrido Martha Devano Delfina Muthia Sabella Dewi Dewi Fahlevi, Renza Ferina Ferina Fuad Arif Rahman Jacky Lim Mardiana Ng Mia Syafrina Putri Saraswati Naufalita Ryanto Serina Serina Shelvina Wirren Chang