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All Journal Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Administrasi dan Manajemen Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Jurnal Ilmu Komputer dan Bisnis Altasia : Jurnal Pariwisata Indonesia Journal of Enterprise and Development (JED) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Prosiding National Conference for Community Service Project Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Husnayain Business Review International Journal of Applied Sciences in Tourism and Events Mamangan Social Science Journal Jurnal Pengabdian Masyarakat Bangsa Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan ARembeN Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal ilmiah teknologi informasi Asia Jurnal Pengabdian Kepada Masyaraka Pelita Nusantara
Fahlevi, Renza
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Budidaya Tanaman Herbal Guna Meningkatkan Kesehatan Masyarakat Kota Batam Fahlevi, Renza; Hasanah, Nafisatul
National Conference for Community Service Project (NaCosPro) Vol 1 No 1 (2019): The First National Conference of Community Service Project 2019 (Accepted Papers)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.747 KB)

Abstract

The Community Service Program located in Tiban Baru area of ??Batam has two main objectives, namely applying herbal plant cultivation and conducting education to the public about the benefits of consuming herbal plants as medicines. The implementation of the service starts from July to August 2019 which includes the preparation stage, namely consolidation with the community. The implementation stage namely the stage of planting and cultivating herbal plants in the Tiban Baru district administered office in Batam city and the final stage is the treatment of herbal plants to grow as desired. The result of this program is the availability of plant seeds to be given to the community (PKK group) and the increasing desire of the community to use herbal plants as a way to live healthily.
The Analisa Niat Penggunaan Aplikasi Mobile Banking Oleh Nasabah Perbankan Pada Masa Pandemi Covid 19 Fahlevi, Renza
Jurnal Ilmu Komputer dan Bisnis Vol. 12 No. 2 (2021): Vol. 12 No. 2 (2021): Vol. 12 No. 2 (2021)
Publisher : STMIK Dharmapala Riau

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Abstract

Semakin bertambahnya jumlah masyarakat yang terinfeksi virus covid 19 mendorong perusahaan perbankan untuk mengurangi kontak langsung antara nasabah dengan karyawan. Salah satu cara yang dapat diandalkan oleh perusahaan perbankan untuk mengurangi nasabah yang bertransaksi secara langsung adalah melalui aplikasi mobile banking (m-banking). Oleh sebab itu, perusahaan perbankan perlu untuk melakukan edukasi dan sosialisasi kepada nasabahnya agar beralih dari transaksi langsung ke kantor cabang menjadi transasksi dengan menggunakan aplikasi m-banking.  Agar program ini dapat berjalan sesuai target maka dibutuhkan data terkait pola perilaku nasabah dalam penggunaan m-banking. Penelitian ini akan membahas variabel-variabel yang mempengaruhi keinginan nasabah untuk tertarik menggunakan m-banking. Hasil penelitian ini diyakini akan membantu pihak manajemen perbankan dalam menyusun kebijakan strategis yang berkaitan dengan pemasaran m-banking. Penelitian ini mengulas empat variabel independen yaitu perceived usefulness, perceived ease of use, pengaruh sosial dan perceived trust terhadap niat untuk menggunakan m-banking. Metode analisis data yang digunakan dalam penelitian ini adalah melalui program SPSS dengan responden sebanyak 150 orang.
Analisis faktor-faktor yang memengaruhi loyalitas pelanggan terhadap coffee shop di Kota Batam Angie, Angie; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 6 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i6.26284

Abstract

The purpose of this study is to analyze the factors that affect customer loyalty to coffee shops in Batam City. Data were collected by distributing Google Form questionnaires to customers who had bought and visited coffee shops in Batam City. Therefore, the sample size obtained in this study was 328 respondents using purposive sampling. Data were analyzed using Partial Least Square (PLS) with Structural Equation Modeling (SEM) techniques. The result of this study indicates that service quality has an insignificant impact on customer satisfaction. However, price, brand image, store atmosphere, and product quality have a significant positive impact towards customer satisfaction, customer satisfaction have a significant positive impact towards customer loyalty. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi loyalitas pelanggan terhadap coffee shop di Kota Batam. Data dikumpulkan melalui penyebaran kuesioner Google Form kepada pelanggan yang pernah membeli dan mengunjungi coffee shop di Kota Batam. Jumlah sampel yang diperoleh dalam penelitian ini adalah sebanyak 328 responden dengan menerapkan purposive sampling. Data dianalisis dengan menggunakan Partial Least Square (PLS) dengan teknik Structural Equation Modelling (SEM). Hasil pada penelitian ini membuktikan bahwa kualitas layanan tidak berpengaruh signifikan terhadap kepuasan konsumen. Namun harga, citra merek, suasana toko, dan kualitas produk berdampak signifikan positif terhadap kepuasan pelanggan, kepuasan pelanggan berdampak signifikan positif terhadap loyalitas pelanggan.
ANALISIS MEDIA SOSIAL DAN KONSUMEN PADA UMKM CROFFLE EAT BENGKONG Flowerensia, Dionna; Jessy; Permata, Nadiva Surya; Rovina; Sinambela, Fitriana Aidnilla; Fahlevi, Renza
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.01 KB) | DOI: 10.55047/jekombital.v1i2.350

Abstract

Croffle Eat SME is a snack type business, namely croffle, which is located in Bengkong Laut. This business has been established since 2021, but it seems that there are still many people who don't know the Croffle Eat brand. Therefore, this research was conducted to help partners develop their business through the use of digital marketing such as building brand profiles on social media and advertising to increase consumer interest. As for the things that are done to increase sales turnover at Croffle Eat, namely by implementing the promotion mix strategy. Based on the results of an analysis of the obstacles experienced by partners, it was found that there were obstacles, namely the lack of promotion on social media which caused weak brand awareness in these MSMEs. Therefore, this research was conducted to integrate the implementation of the promotion mix marketing strategy by creating interesting content along with the right consumer targeting and in accordance with the results of a consumer survey to increase partner sales.
The Influence of Online Advertising on Smartphone Purchase Intentions During Covid-19 Pandemic Br Sembiring, Agika Wasinta; Fahlevi, Renza
Husnayain Business Review Vol. 3 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v3i1.344

Abstract

Purpose– The study aims to determine the effect of online advertising on the intention to buy a smartphone during the Covid-19 pandemic in Batam. Methodology/approach– Research using a comparative causal method. The population in this study is the Batam people. The research sample is the people of Batam who have seen the smartphone online advertisements and have the intention to buy a smartphone. The samples collected in the study were 310 respondents. The data is processed using SmartPLS and SPSS software. Findings– The results showed Informativeness, Entertainment, Incentives, and Credibility had significant positive effect towards Advertising Value. Advertising Value had a significant positive effect on purchase intention. It was also found that Irritation had no significant effect on Advertising Value.Novelty/value– This study highlight the importance of Informativeness, Entertainment, Incentives, and Credibility to Advertising Value for designing appropriate advertisements in the future in order to increase purchase intention. Keywords: Informativeness, Irritation, Entertainment, Incentives, Credibility, Advertising Value, Purchase Intention, Smartphone
Advertising Factors Affecting Purchase Intention of Sportswear Products for Batam City People Nurhamidah, Rahel; Fahlevi, Renza
Husnayain Business Review Vol. 3 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v3i1.348

Abstract

Purpose – This study aims to verify whether the variables in social media advertising affect the Purchase Intention of sportswear products mediated by the Attitudes toward Advertising variable. Methodology/ approach – This study uses a causal-comparative method. The population in this study is the people of Batam City who actively use social media. The research sample is Batam City people who have watched social media advertisements. The sample collected in this study numbered 305 respondents. The data is then processed using SmartPLS software. Findings – It is found that social media advertising variables, namely Entertainment, Informativeness, Emotional Appeal, and Creativity have a significant positive effect on Attitudes toward Advertising and indirectly influence Purchase Intention mediated by Attitudes toward Advertising. Novelty/value – This study differentiates itself from the previous research not discussing sportswear products during the Covid-19 pandemic in Batam City. Keywords: Entertainment, Informativeness, Credibility, Emotional Appeal, Creativity, Attitudes toward Advertising, Purchase Intention
ANALYSIS OF THE SOCIAL MEDIA MARKETING EFFECTS ON BRAND LOYALTY MEDIATED BY BRAND AWARENESS AND PURCHASE INTENTION Cristie Yen, Selfia; Fahlevi, Renza
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 3 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v17i3.1240

Abstract

According to Market Study Report in 2020, global sportswear sales are expected to reach USD 308.3 billion at a CAGR of 4.6% in 2025. Indonesia is considered one of the potential markets for the sportswear industry due to its large population. This study examines the Purchase Intention of consumers for sportswear using Social Media Marketing, Brand Loyalty, and Brand Awareness. The findings of this study will assist sportswear retailers in developing sales-boosting Social Media Marketing strategies. Research data were collected by distributing questionnaires to 160 consumers who had purchased sportswear and had access to social media. The purposive sampling technique was used to identify the respondents. The smartPLS 3.0 was used to process the data application and the Structural Equation Model (SEM) Partial Least Square statistical method. The findings revealed that social media marketing positively and significantly influenced brand loyalty. Simultaneously, Brand Awareness and Purchase Intention mediated the relationship between Social Media Marketing and Brand Loyalty.
Factors Influencing Generation Z's Intention to Purchase Environmentally Friendly Skincare Products Fahlevi, Renza; Kevin, Valeska Lilya; Sinambela, Fitriana Aidnilla
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11747

Abstract

Purpose: This study aims to explore how factors such as environmental concern (EC), subjective norms (SN), perceived behavioral control (PBC), and environmental attitude (EA) influence Generation Z, specifically their intention to purchase environmentally friendly skincare products.Method: A quantitative research approach was employed, with a sample of 200 Generation Z consumers who have purchased environmentally friendly skincare products. The respondents were selected using purposive sampling, based on criteria including being born between 1995 and 2010, residing in Batam, and having purchased environmentally friendly skincare products. Data analysis was conducted using SPSS and SmartPLS software.Result: The findings reveal that environmental concern (EC), perceived behavioral control (PBC), and environmental attitude (EA) significantly influence green purchase intention (GPI), while subjective norms (SN) do not have a significant effect. Additionally, SN and PBC influence GPI through EA, whereas EC does not significantly impact GPI via EA.Practical Implications for Economic Growth and Development: The results of this study offer valuable insights for companies in the environmentally friendly skincare sector, helping them tailor effective marketing strategies to Generation Z consumers' preferences. By implementing the right strategies, companies can boost product sales and contribute to broader economic growth.
PENGARUH KUALITAS INFORMASI, KUANTITAS INFORMASI, KREDIBILITAS INFORMASI MELALUI KONTEN TIKTOK TERHADAP NIAT PEMBELIAN PAKET PULAU WISATA KOTA BATAM Sinambela, Fitriana Aidnilla; Tan, Joyceline; Fahlevi, Renza
Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy Vol 4 No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam - Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/ar-rehla.v4i2.10367

Abstract

Abstrak: Paket pulau wisata di Kota Batam merupakan rencana yang direncang secara khusus untuk memberikan layanan untuk mempermudah wisatawan dalam merencanakan liburan. TikTok sebagai salah satu aplikasi media sosial yang berawal dari membagikan hiburan sekarang telah berkembang menjadi platform yang memiliki fungsi dalam penyebaran informasi tentang paket pulau wisata di Kota Batam, Informasi yang disebarkan melalui video konten TikTok dapat berupa video-video promosi ataupun vlog dari wisatawan lainya. Kota Batam merupakan kota yang kaya dengan ketertarikan wisata tidak hanya pada serunya wisata kota melain juga ada paket pulau wisata di Kota Batam. Penelitian ini menggunakan metode kuantitatif terhadap variabel independen (kualitas informasi, kuantitas informasi, kredibilitas informasi), mediator (kegunaan informasi dan adopsi informasi), dan variabel dependen (niat pembelian). Penelitian ini bertujuan dalam meneliti pengaruhnya tiktok terhadap niat pembelian paket pulau wisata Kota Batam, yaitu: Pulau Ranoh, Kepri Coral, Pulau Mubut, Pulau Abang, Pulau Putri. Pengumpulan data melalui penyebaran kuesioner menggunakan google form sebanyak 274 responden. Pengujian data penelitian ini menggunakan pengujian loading factor, cross loading, cronbach’s alpha dan composite reliability, path coefficients, indirect effect, dan r square pada metode smart PLS. Hasil penelitian menunjukan bahwa dengan adanya informasi yang diperoleh dari konten video TikTok dapat berpengaruh terhadap niat pembelian konsumen terhadap paket pulau wisata di Kota Batam. Kata Kunci: informasi media sosial; konten tiktok; paket pulau wisata kota batam Abstract: The island tourism packages in Batam City are specially designed plans aimed at providing services to make it easier for tourists to plan their vacations. TikTok initially a platform for sharing entertainment, has now evolved into a medium for spreading information about island turism packages in Batam City. This information shared through TikTok videos can include promotional videos or vlogs from other tourists. This study uses a quantitative method with independent variables (information quality, information quantity, information credibility), mediators (information usefullness and information adoption), and a dependent variabel (purchase intention). The purpose of this research is to investigate the impact of TikTok on the purchase intention ofisland tourism packages in Batam City, including Ranoh Island, Kepri Coral, Mubut Island, Abang Island, and Putri Island. Data was collected through a questionnaire distributed via google forms to 274 respondents. The data analysis was conducted using loading factor, cross loading, cronbach’s alpha, composite reliability, path coefficients, indirect effect, and r square tests using the Smart PLS method. The results show that information obtained from TikTok video content can significantly influence consumer purchase intentions regarding island tourism packages in Batam City. Keywords: social media information; tiktok content; batam city island tour package
PENGEMBANGAN UMKM SPIRULINABATAM.ID MELALUI MEDIA SOSIAL DAN ANALISA KONSUMEN Putra, Edy Yulianto; Fahlevi, Renza; Fidia; Macnico, Peter; Willam
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i1.515

Abstract

Spirulinabatam.Id is a digital MSME engaged in organic health and beauty. The purpose of this research is to analyze segmentation and consumer data on the development of Spirulinabatam.Id MSMEs. This study used observation and survey methods in the form of a questionnaire. Data obtained from interviews with Spirulinabatam.Id partners and questionnaires were distributed online via social media. The respondents used were 42 people who were consumers or customers who had purchased at Spirulinabatam. The results after implementation indicated that Spirulinabatam.Id experienced considerable development with increased transactions made and an increase in new audiences and followers before and after implementation.
Co-Authors -, Hanny Aidnilla, Fitriana Ang, Jessica Friscilla Angie, Angie Ardhany Damanik, Nisa Br Sembiring, Agika Wasinta Cristie Yen, Selfia Erlin Erlin Erni Erni Febriani, Fatimah Fidia Fitri, Alissya Maidha Fitriana , Aidnilla Sinambela Fitriana Aidnilla Sinambela Flowerensia, Dionna Giorgyna, Giorgyna Hasanah, Nafisatul Helen, Helen Ingkadijaya, Rachmat Isnaini Nuzula Agustin Jessy Kevin, Valeska Lilya Lim, Irene Macnico, Peter Maggie, Maggie Mahendra, Rizky Adi Mangkey, Jasica Kristin Ma’muriyah, Ni’matul Meliana Meliana Melodya, Deslyn Nurhafiza, Emtiqa Nurhafiza, Emtiqa Nurhafiza Nurhamidah, Rahel Permata, Nadiva Surya Pratama, Wira Ardhimas Putra, Edy Yulianto Putra, Muhamad Zhabiyan Dwi Raisy, Raisy Rovina Septiyani, Estin Rose Shelvina Sihombing, Dame Afrina Sinambela, Fitriana Aidnilla Steffani, Steffani Stevani, Stevani Tan, Joyceline Vallencia, Vallencia Viony, Viony Wang, Thalia Willam Yunaeni, Enly