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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Alrido Martha Devano
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering

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Faktor-Faktor yang Mempengaruhi Tingkat Kepuasan Pelanggan dan Loyalitas Pelanggan Terhadap Layanan Transportasi Online di Kota Batam Adhitomo Wirawan; Putri Saraswati Naufalita Ryanto; Mia Syafrina; Fuad Arif Rahman; Alrido Martha Devano; Fitriana Aidnilla Sinambela
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 11 No 1 (2023): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Juli 2023
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v11i1.5410

Abstract

By evaluating and identifying variables from the variables evaluated, this research investigates the complexity of factors that affect users of online transportation services' satisfaction and loyalty. A questionnaire was selected as the data gathering strategy and tool for the quantitative investigation. PLS-SEM, or partial least squares structural equation modeling, was used to analyze the given data. The findings demonstrate that two factors—perceived app benefits and perceived service quality—can be significantly used to predict consumer loyalty and happiness while utilizing online transportation services, particularly Go-ride and Grab bike services. Customer happiness is unaffected significantly by the perceived sales promotion component, but customer loyalty is significantly impacted. Meanwhile, the effect of customer satisfaction on customer loyalty has a positive but insignificant effect.
PENDAMPINGAN TEKNIS PENCATATAN KEUANGAN DAN LEGALITAS USAHA BAGI USAHA MIKRO PEMULA DI KEPULAUAN RIAU Al Amany, Sarah Ulfah; Mutia Ulfah; Sri Zuliarni; Rahmat Hidayat; Riza Khusniah; Fuad Arif Rahman; Multhahada Ramadhani Siregar; Aprizal Putra; Syafri Naldi; Alrido Martha Devano; Eddo Nanda Oktarici; Ancala Laras Putri; Himawan Mochtoha
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 7 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an essential role in the Indonesian economy, but still face significant challenges in financial management and business legality, especially in the Riau Islands with limited access to training. This community service program aims to provide technical assistance in financial recording and business legality for budding micro businesses in the Riau Islands to create independent and sustainable entrepreneurs. Through the Project-Based Learning (PBL) approach, Batam State Polytechnic students accompany micro business actors in simple financial recording and processing legalities such as Business Identification Number (NIB), Taxpayer Identification Number (NPWP), and halal certification. As a result, 80% of participants succeeded in implementing daily transaction recording and 70% in compiling simple financial reports. In comparison, 75% of participants managed business legality through the Online Single Submission (OSS) platform, which increased access to formal financing. This program also changes the participants' mindset towards more professional business management, although further assistance is needed to ensure consistent implementation. This program has the potential to be replicated in other regions to support more competitive and sustainable empowerment of MSMEs, as well as contribute to local economic growth.
Co-Authors Adhitomo Wirawan Al Amany, Sarah Ulfah Ancala Laras Putri Aprizal Putra Eddo Nanda Oktarici Fitriana Aidnilla Sinambela Fuad Arif Rahman Himawan Mochtoha Mia Syafrina Multhahada Ramadhani Siregar Mutia Ulfah Putri Saraswati Naufalita Ryanto Rahmat Hidayat Riza Khusniah Sri Zuliarni Syafri Naldi