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All Journal Jurnal PKM Agri Hatantiring ADIMA
Hana Afifah
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Agriculture, Biological Sciences & Forestry Humanities Education Engineering Environmental Science Social Sciences Other

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PEMBERDAYAAN MASYARAKAT MELALUI PENYULUHAN TOGA (TANAMAN OBAT KELUARGA) MENGGUNAKAN MEDIA AUDIO VISUAL Bayu Mahendra; Ari Budi Riyanto; Hana Afifah
Jurnal Pengabdian Kepada Masyarakat Agri Hatantiring Vol 2, No 1 (2022): Jurnal PKM Agri Hatantiring
Publisher : Jurnal Pengabdian Kepada Masyarakat Agri Hatantiring

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59900/pkmagri.v2i1.58

Abstract

Pelaksanaan pengabdian ini dilakukan di Desa Senon Kecamatan Kemangkon Kabupaten Purbalingga. Jika dilihat berdasarkan letak geografis posisi Desa Senon sangat strategis sebab dilalui sungai Klawing dan jalan raya sehingga perekonomian mengembang pesat. Selain itu desa ini memepunyai potensi untuk dikembangkan, salah satunya dengan penanaman jumlah tanaman yang dapat digunakan sebagai obat keluarga sebagaimana hal ini menjadi penting mengingat ancaman covid-19 dan perubahan iklim yang membuat masyarakat menjadi lebih mudah terserang penyakit. Metode Pelaksanaan yang dilakukan pada kegiatan pengabdian ini adalah dalam bentuk penyuluhan menggunakan alat bantu media Audio Visual kepada masyarakat di desa Senon. Hasilnya adalah masyarakat Desa Senon memperoleh pemahaman dan wawasan tentang manfaat tanaman seperti jahe dan kunyit untuk dijadikan sebagai obat keluarga serta dapat mempraktekannya di lahan masing – masing.
PENINGKATAN KEMAMPUAN DIGITALISASI PEMASARAN PADA UMKM GULA SEMUT KELAPA DI BANYUMAS UNTUK MENINGKATKAN DAYA SAING DI ERA DIGITAL Suwali, Suwali; Hana Afifah; Pupu Sriwulan Sumaya; Hasirun, Hasirun; Handayani, Juli Handayani; Reza Rahmadi Hasibuan
ADIMA Jurnal Awatara Pengabdian Kepada Masyarakat Vol 2 No 4 (2024): Oktober
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/adima.v2i4.245

Abstract

This community service program aims to enhance the digital marketing capabilities of coconut palm sugar SMEs in Banyumas, to strengthen their competitiveness in the digital era. Through a participatory approach, the program involved several stages: needs identification, digital marketing training, intensive mentoring, as well as monitoring and evaluation. The results showed a significant improvement in the ability of SMEs to use digital platforms such as e-commerce and social media. About 70% of participants successfully created accounts on e-commerce platforms and utilized social media to promote their products. The improvement in the quality of marketing content also led to an increase in sales and market expansion from local to national. However, challenges such as limited internet access and human resource capacity in managing digital strategies still need to be addressed. This program has enhanced the competitiveness of SMEs through packaging innovation and digital marketing but requires ongoing support from various parties, especially in terms of infrastructure and mentoring. The implications of this activity highlight the importance of digitalization as a long-term strategy for SMEs to compete in an increasingly competitive market. Therefore, collaboration between the government, educational institutions, and the private sector is crucial to support the sustainability of SME digital transformation in Banyumas.
Co-Authors Ari Budi Riyanto Bayu Mahendra Hasibuan, Reza Rahmadi Hasirun, Hasirun Juli Handayani Pupu Sriwulan Sumaya Syaiful Anwar, Agus Setiadi, Suwali,