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All Journal Among Makarti JURNAL MANAJEMEN BISNIS Jurnal Pengabdian Masyarakat J-LEE - Journal of Law, English, and Economics Jurnal Riset Perbankan, Manajemen dan Akuntansi Jurnal Manajemen Bisnis Kewirausahaan Jurnal Visi Manajemen (JVM) SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT Jurnal Pengabdian Masyarakat Indonesia Sejahtera El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ardhi: Jurnal Pengabdian dalam Negri Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Journal of Ekonomics, Finance, and Management Studies
Puspita Lianti Putri
Universitas Harapan Bangsa
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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STRATEGI MENCIPTAKAN KEUNGGULAN BERSAING MELALUI INOVASI UNTUK MENINGKATKAN KEPUASAN PELANGGAN Puspita Lianti Putri; Kartika Dwi Chandra Sari
J-LEE - Journal of Law, English, and Economics Vol. 3 No. 1 (2021): JUNI
Publisher : LPPM Universitas Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/j-lee.v2i02.674

Abstract

Meningkatnya pertumbuhan perusahaan startup mendorong berkembangnya teknologi sistem pembayaran dalam bertransaksi. Perkembangan non tunai dari tahun ke tahun mengalami peningkatan, selain didukung oleh kemajuan teknologi, adanya perubahan pola hidup masyarakat dan berkembangnya inovasi menambah macam transaksi non tunai. Bank Indonesia (BI) terus mendorong penggunaan alat pembayaran non tunai. Pada tanggal 14 Agustus 2014 Bank Indonesia mencanangkan Gerakan Nasional Non Tunai (GNNT). Dengan menggunakan e-payment transaksi pembayaran menjadi lebih cepat, mudah, dan aman. Seiring pertumbuhan e-payment, muncul berbagai macam fitur e-payment seperti e-cash, smart card, e-cheque, e-wallet, dan lainnya. Salah satu kunci untuk memenangkan persaingan terletak pada kemampuan perusahaan untuk menciptakan keunggulan bersaing. Perusahaan yang memiliki keunggulan kompetitif senantiasa memiliki kemampuan dalam memahami perubahan struktur pasar dan mampu memilih strategi pemasaran yang efektif. Dengan menciptakan inovasi, sebuah produk dapat memiliki posisi strategis di pasar, memiliki life cycle yang lebih panjang, dan dapat menahan serangan dari para pesaing serta dapat memenuhi keinginan pasar (konsumen). Dengan demikian perusahaan akan selalu senantiasa memuaskan konsumennya dengan memenuhi keinginan para konsumen dengan melakukan inovasi-inovasi atas produknya. Tujuan utama perusahaan, khususnya perusahaan startup adalah menciptakan konsumen yang merasa puas atas pelayanan yang diberikan maupun produk yang ditawarkan. Salah satu perusahaan yang menawarkan dompet elektronik adalah Go-Pay. Go-Pay berdiri di bawah naungan PT Dompet Anak Bangsa, entitas anak usaha PT Aplikasi Karya Anak Bangsa. Go-Pay adalah salah satu financial technology di Indonesia yang merupakan layanan mobile payment yang terdapat pada platform Gojek. Untuk menciptakan keunggulan bersaing dan meningkatkan kepuasan pelanggan, dalam beberapa tahun Go-Pay terus melaukan inovasi dan melebarkan sayapnya ke berbagai lembaga keuangan guna menjangkau lebih banyak jenis pembayaran yang semakin memudahkan pengguna. Pada penelitian ini, peneliti bermaksud untuk mengetahui Strategi Menciptakan Kunggulan Bersaing Melalui Inovasi Untuk Meningkatkan Kepuasan Pelanggan. Jumlah sampel dalam penelitian ini berjumlah 50 responden yang ditentukan dengan menggunakan metode non probability sampling, simple random sampling. Penelitian ini menggunakan penelitian kuantitatif kausal, pengguna Go-Pay di daerah Purwokerto, Jawa Tengah sebagai sampel. Metode Analisis data yang digunakan dalam penelitian ini adalah model SEM (Structural Equation Modeling) dengan program Analysis of Moment Structure (AMOS). Hasil dari penelitian ini menunjukkan bahwa inovasi berpengaruh positif dan signifikan terhadap keunggulan bersaing, inovasi berpengaruh positif dan tidak signifikan terhadap kepuasan pelanggan serta keunggulan bersaing berpengaruh positif dan signifikan terhadap kepuasan pelanggan.
PEGARUH STRATEGI DIFERENSIASI TERHADAP KEPUASAN PELANGGAN: (Studi Kasus Persepsi Pengguna Go-Pay di Purwokerto, Jawa Tengah) Puspita Lianti Putri; Iin Dyah Indrawati
J-LEE - Journal of Law, English, and Economics Vol. 3 No. 1 (2021): JUNI
Publisher : LPPM Universitas Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/j-lee.v2i02.675

Abstract

ABSTRAK Perkembangan non tunai dari tahun ke tahun mengalami peningkatan, selain didukung oleh kemajuan teknologi, adanya perubahan pola hidup masyarakat dan berkembangnya inovasi menambah macam transaksi non tunai. Meningkatnya pertumbuhan perusahaan startup mendorong berkembangnya teknologi sistem pembayaran dalam bertransaksi. Metode pembayaran yang awalnya dilakukan dengan pembayaran tunai bergeser menjadi pembayaran non tunai. Tujuan utama perusahaan, khususnya perusahaan startup adalah menciptakan konsumen yang merasa puas atas pelayanan yang diberikan maupun produk yang ditawarkan. Agar perusahaan startup tetap bertahan, perusahaan harus menetapkan secara matang strategi persaingan perusahaannya. Perusahaan dapat melakukan diferensiasi dengan cara mengenali sumber keunggulan kompetitif yang mungkin ada, memiliki ciri pembeda utama yang dimiliki perusahaan, memilih penentu posisi yang efektif di pasar dan mengkomunikasikan penentu posisinya di pasar. Kepuasan konsumen dapat menciptakan hubungan antara perusahaan dan pelanggan menjadi harmonis, memberikan dasar yang baik untuk terciptanya kepercayaan dan loyalitas pelanggan. Industri financial technology (fintech) merupakan salah satu metode layanan jasa keuangan yang mulai populer di era digital sekarang ini. Sektor inilah yang kemudian paling diharapkan oleh pemerintah dan masyarakat untuk mendorong peningkatan jumlah masyarakat yang memiliki akses kepada layanan keuangan salah satu perusahaan startup fintech yang menciptakan uang elektronik yaitu PT. Aplikasi Karya Anak Bangsa atau yang kerap dikenal dengan Gojek. Guna menunjang aplikasi yang dikembangkannya, gojek menambahkan fitur dalam mempermudah transaksi didalam penggunaan layanannya. Gopay adalah metode pembayaran elektonik yang disediakan dan terdapat dalam fitur aplikasi gojek guna untuk mempermudah transaksi, pembayaran, pengguna, driver, maupun perusahaan bagi perusahaan itu sendiri. Untuk menciptakan meningkatkan kepuasan pelanggan, dalam beberapa tahun Gopay terus melaukan inovasi dan melebarkan sayapnya ke berbagai lembaga keuangan guna menjangkau lebih banyak jenis pembayaran yang semakin memudahkan pengguna. Pada penelitian ini, peneliti bermaksud untuk mengetahui Pengaruh Strategi Diferensiasi Terhadap Kepuasan Pelanggan. Jumlah sampel dalam penelitian ini berjumlah 50 responden yang ditentukan dengan menggunakan metode non probability sampling, simple random sampling. Penelitian ini menggunakan penelitian kuantitatif kausal, pengguna Gopay di daerah Purwokerto, Jawa Tengah sebagai sampel. Metode Analisis data yang digunakan dalam penelitian ini adalah model SEM (Structural Equation Modeling) dengan program Analysis of Moment Structure (AMOS). Hasil dari penelitian ini menunjukkan bahwa diferensiasi berpengaruh positif dan tidak signifikan terhadap kepuasan pelanggan.
Peningkatan Keterampilan Kewirausahaan Bagi Ibu-Ibu PKK Melalui Pelatihan Bisnis Rumahan di Desa Jipang, Karanglewas Puspita Lianti Putri; Budi Widadi
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 3 No. 2 (2024): Juni: Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v3i2.1429

Abstract

Jipang Village, located in Karanglewas Subdistrict, is an area rich in natural resources and has great potential for the development of home businesses. However, most of its residents, especially the women who are members of the PKK group (Family Welfare Development), have not been able to maximize this potential to improve their economic well-being. Several key factors hindering this include a lack of knowledge and skills in entrepreneurship, limited access to technology and information, and insufficient opportunities to receive adequate business training. Through this entrepreneurship training program, it is hoped that the PKK women will be empowered to develop their home businesses more professionally and effectively, thereby increasing family income and reducing poverty levels in Jipang Village.
Sociopreneur Muda: Program Pelatihan Kewirausahaan Sosial untuk Meningkatkan Jiwa Usaha dan Kepedulian Sosial Siswa SMA Islam Andalusia Kebasen Puspita Lianti Putri; Riska Nadiya Salsebela
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 3 No. 3 (2025): June : ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v3i3.1381

Abstract

This community service activity aimed to introduce and strengthen the understanding of sociopreneurship among students of SMA Islam Andalusia Kebasen through an experiential learning approach. The initiative responded to the need for youth empowerment programs that combine entrepreneurial skills with social responsibility, particularly those grounded in Islamic values. The one-day training was designed to be interactive and engaging, incorporating inspirational dialogues with practitioners, interactive simulations, role-plays, and value reflections. These methods were intended to create an immersive learning experience, enabling students to connect theory with real-world application. A total of 50 students participated in the program. The training focused on three main objectives: (1) developing the ability to identify and analyze social issues in their community, (2) designing solutions through the creation of social enterprises, and (3) integrating Islamic values into business practices to ensure ethical and sustainable entrepreneurship. Evaluation was conducted using pre- and post-training assessments, observation, and participant feedback. The results indicated that 70% of participants demonstrated a strong understanding of the concept of sociopreneurship after the training. Additionally, 76% successfully integrated Islamic values into their proposed business ideas, while over 60% were able to design simple but feasible social enterprise concepts addressing real social problems. Participants also reported increased awareness, empathy, creativity, and leadership skills as outcomes of the activity. The findings highlight that experiential learning-based sociopreneurship training is an effective method for cultivating youth’s capacity to initiate social change through entrepreneurial action. This program not only enhanced students’ knowledge and skills but also inspired them to become agents of positive transformation in their communities. It is recommended that schools establish follow-up initiatives, such as sociopreneur clubs, mentoring schemes, and project incubation programs, to ensure the sustainability and further development of students’ social enterprise ideas.
Dari Kearifan Lokal Menuju Pasar Global : Memanfaatkan Strategi Bisnis Berbasis Warisan Budaya untuk Pertumbuhan UMKM di Banyumas Puspita Lianti Putri; Riska Nadiya Salsabela
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.2972

Abstract

This study explores how Micro, Small, and Medium Enterprises (MSMEs) in Banyumas utilize local wisdom as a business strategy to increase competitiveness in national and global markets. Using a qualitative case study approach, data were obtained through in-depth interviews, participant observation, and document review involving MSMEs with locally based cultural products. Thematic analysis identified four key themes highly relevant to MSME development: preservation and innovation of culturally based products, branding strategies through storytelling, digitalization for market expansion, and barriers to global marketing. This study demonstrates that integrating local culture can strengthen brand identity and provide additional appeal to consumers seeking authenticity and cultural value in products. Products such as batik, handicrafts, and Banyumas specialty foods can appeal to the global market if well-packaged and accompanied by stories that touch on cultural values. However, limited digital literacy and export regulations are significant obstacles to MSME market expansion globally. Therefore, stronger support from the government and the academic sector is needed to help MSMEs improve their understanding of digital marketing, improve export regulations, and create international networks. Synergy between MSMEs, the government, and academics is essential to design integrated strategies based on culture and technology to expand their market reach. This research contributes theoretically to the creative economy literature and provides practical guidance for the sustainable development of culture-based MSMEs, which can ultimately improve the competitiveness and welfare of MSMEs in Banyumas. Furthermore, this research also highlights the importance of utilizing digital technology as an integral part of MSME business strategies.
Pemberdayaan Mahasiswa Wirausaha Melalui Digitalisasi dan Penguatan Kapasitas Bisnis Berkelanjutan Puspita Lianti Putri; Iin Dyah Indrawati
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 2 (2025): April: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i2.1954

Abstract

This community service program aims to empower student entrepreneurs through digitalization and strengthening sustainable business capacity. The activities are comprehensively designed with a participatory and experiential learning approach, so that participants not only understand the concepts theoretically but also are able to apply them practically. The program consists of various activities, such as interactive workshops on digital marketing and sustainable business models, business clinics to analyze current business problems, digitalization simulations using online platforms, individual mentoring sessions by business practitioners, and presentations of business plans developed by each participant. A total of 30 students from various study programs were actively involved and demonstrated high enthusiasm throughout the process. A total of 30 students from various study programs were actively involved and demonstrated high enthusiasm throughout the process. Program evaluation was conducted through observation, questionnaires, and assessments of the developed digital action plans. The evaluation results showed significant improvements in cognitive aspects (understanding of digitalization concepts, sustainable business models, and digital marketing strategies), affective (interest and commitment to business development), and application (the ability to develop and present innovative business plans relevant to digital challenges). Ninety percent of participants were able to develop digital action plans that encompassed the use of social media, e-commerce, digital payment systems, and technology integration in business operations. Furthermore, the program encouraged collaboration among students in building business networks and young entrepreneur communities. Positive participant feedback demonstrated that the participatory approach and hands-on practice were effective in increasing student motivation and readiness to face business challenges in the digital era. The program has proven effective in enhancing students' entrepreneurial competencies and fostering an adaptive business mindset.
Mendorong Keunggulan Bersaing melalui Integrasi Strategi Bisnis Hijau dan Pemasaran Berkelanjutan: Studi pada UMKM Fesyen di Kabupaten Banyumas Puspita Lianti Putri; Iin Dyah Indrawati
Jurnal Visi Manajemen Vol. 11 No. 2 (2025): Mei : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i2.766

Abstract

The increasing international awareness of environmental issues has had a significant impact on business orientation in various sectors, including micro, small, and medium enterprises (MSMEs). In the fashion industry, MSMEs are not only required to create innovations in product design and quality, but are also directed to adopt environmentally friendly practices that support sustainability throughout their business processes, from production to marketing. This study aims to examine in depth how the integration of green business strategies and sustainable marketing contributes to increasing the competitive advantage of fashion MSMEs in Banyumas Regency, Indonesia. This study uses a quantitative approach with a survey method involving 100 fashion MSME respondents selected based on relevant criteria. Data processing was carried out through multiple linear regression analysis accompanied by classical assumption tests with the help of SPSS software, so that the research results have a strong empirical basis. The research findings indicate a positive and significant influence, both partially and simultaneously, between the implementation of green business strategies and sustainable marketing on achieving competitive advantage. The coefficient of determination (R²) value of 0.52 indicates that the two independent variables are able to explain more than half of the variation in competitive advantage possessed by MSMEs. The implications of these results confirm that the success of MSMEs no longer depends solely on product innovation, but also on the ability to integrate sustainability aspects into internal practices and external strategies. This research enriches the literature on sustainable management, particularly in the context of MSMEs in non-urban areas, while also providing practical input for the formulation of business assistance policies that are adaptive to market dynamics and increasingly complex environmental challenges. This research provides theoretical contributions to the literature on sustainable management in the context of MSMEs in non-urban areas, as well as practical implications for the development of business assistance policies that are more adaptive to environmental challenges.
Pengaruh Gamifikasi, Flow Experience, dan Perceived Enjoyment pada Niat Bertransaksi Pengguna Shopee Ayu Desti Lestari; Alfizi; Puspita Lianti Putri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9624

Abstract

This study aims to analyze the influence of gamification, flow experience, and perceived enjoyment on users’ transaction intention on the Shopee application in Banyumas Regency. The background of this research is based on the high national usage of Shopee, which does not necessarily align with the utilization of its interactive features, such as gamification, in semi-urban areas. This study uses a quantitative approach with descriptive and causal research designs. Data were collected through questionnaires distributed to 100 respondents who are active Shopee users in Banyumas and have interacted with gamified features such as Shopee Tanam, Shopee Candy, and others. The data analysis technique used is multiple linear regression. The results show that gamification, flow experience, and perceived enjoyment each have a positive effect on transaction intention. Simultaneously, the three variables also significantly influence users' intention to transact on Shopee. These findings are expected to provide strategic insights for Shopee in improving the effectiveness of its interactive features and enhancing user loyalty, particularly in semi-urban areas.
Pengaruh Gamifikasi, Flow Experience, dan Perceived Enjoyment pada Niat Bertransaksi Pengguna Shopee Ayu Desti Lestari; Alfizi; Puspita Lianti Putri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9624

Abstract

This study aims to analyze the influence of gamification, flow experience, and perceived enjoyment on users’ transaction intention on the Shopee application in Banyumas Regency. The background of this research is based on the high national usage of Shopee, which does not necessarily align with the utilization of its interactive features, such as gamification, in semi-urban areas. This study uses a quantitative approach with descriptive and causal research designs. Data were collected through questionnaires distributed to 100 respondents who are active Shopee users in Banyumas and have interacted with gamified features such as Shopee Tanam, Shopee Candy, and others. The data analysis technique used is multiple linear regression. The results show that gamification, flow experience, and perceived enjoyment each have a positive effect on transaction intention. Simultaneously, the three variables also significantly influence users' intention to transact on Shopee. These findings are expected to provide strategic insights for Shopee in improving the effectiveness of its interactive features and enhancing user loyalty, particularly in semi-urban areas.
The Effect of Fanatism, Price and Location on Buying Interest and Ticket Purchase Decisions for South Korean Band Concerts at The Jawa Pos Arena Building Adinda Restiningtyas; Alfizi Alfizi; Puspita Lianti Putri
Jurnal Manajemen Bisnis Vol. 12 No. 2 (2025): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i2.1236

Abstract

The study used a quantitative approach with an online survey method distributed to 230 participants who had purchased tickets. Data analysis was carried out using the SEM-PLS method using SmartPLS software. The results of this study indicate that fanaticism has a significant positive impact on purchasing interest and purchase decisions. Price has a positive impact on purchasing interest but not on purchasing decisions, while location has no positive impact on purchasing interest and purchase decisions, and purchasing interest has a positive impact on purchasing decisions. The following findings explain that in the context of K-pop concerts, emotional factors such as fanaticism are more dominant than rational factors such as price and location. The phenomenon of K-pop concerts in Surabaya is the first. Day6 is a South Korean artist to perform a concert in Surabaya, so researchers are interested in examining the influence of fanaticism, price, and location factors on purchasing interest and ticket purchase decisions for a South Korean band concert at the Jawa Pos Arena in Surabaya. Theoretically, this can contribute to the development of science in the marketing and consumer behavior sectors. Meanwhile, practically, it can contribute to promoters or concert organizers by providing suggestions to consider more emotional aspects in marketing strategies, as well as choosing locations that are comfortable, safe, and easily accessible.
Co-Authors Adinda Restiningtyas Alfizi, Alfizi Ayu Desti Lestari Faizal Rizky Yuttama Iin Dyah Indrawati Iin Dyah Indrawati Kartika Dwi Chandra Sari Kristianto, Giovanny Bangun Maya Ruhtiani Riska Nadiya Salsabela Riska Nadiya Salsebela Siti - Mukaromah Slamet Slamet Tyas Febiani Widadi, Budi Yuris Tri Naili