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All Journal Jurnal Promosi Pendidikan Ekonomi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Fransiska Adelia Br Sinulingga
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS HARGA, PENDAPATAN, DAN PERMINTAAN BAHAN POKOK DI MEDAN: SUATU KAJIAN LITERATUR Deni Adriani; Anisa Fitria Sinaga; Diana Puspitasari; Fransiska Adelia Br Sinulingga
PROMOSI (Jurnal Pendidikan Ekonomi) Vol 10, No 1 (2022): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v10i1.5413

Abstract

Price is one of the most important marketing factors and prices also influence consumer purchasing decisions. However, the importance of this factor is meaningless if companies do not understand how price influences consumer purchasing decisions and its role in creating competitive advantage. The discussion in this study aims to analyze the effect of prices and consumer income on the demand for basic commodities in the city of Medan. This study uses a literature review by collecting the theoretical basis of the relationship between demand and price in determining consumer income from the existing literature and analyzing the literature. The findings of the study show that there is a positive relationship between the price and demand variables on the income variable, so that in order to increase a seller, the price and demand must be increased. However, in the relationship between price and demand variables there is a positive relationship where the greater the price, the smaller the demand.Keywords: Price, Income and Demand for Basic Materials
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Mie Gacoan di Pancing : (Study Kasus pada Mahasiswa Pendidikan Ekonomi Tahun 2021) Muamar Rinaldi; Endang Endang; Fera Daniaty Nababan; Fransiska Adelia Br Sinulingga; Putri Titin Sianturi; Rafli Ramli; Samuel Tobing
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 4 (2024): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i4.3472

Abstract

This research aims to analyze customer satisfaction with purchasing decisions at Mie Gacoan Pancing, especially among Economic Education students class of 2021, Medan State University. Using literature review and interview methods, this research evaluates factors such as product quality, price and service that influence customer satisfaction. The findings show that product quality, especially the taste and texture of the noodles, is the main attraction, while the affordable price supports the preferences of students on a limited budget. However, service quality is still a challenge, such as irregular queues and unfriendly staff attitudes. High customer satisfaction contributes to repeat purchase decisions and word-of-mouth recommendations, while dissatisfaction can reduce customer loyalty. This research underlines the importance of improving service and maintaining consistent product quality to improve customer experience and support business sustainability in the culinary sector.
Co-Authors Anisa Fitria Sinaga Deni Adriani Endang Endang Fera Daniaty Nababan Muamar Rinaldi Putri Titin Sianturi Rafli Ramli Samuel Tobing Yusak Maryunianta