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All Journal PROZIMA (Productivity, Optimization and Manufacturing System Engineering) Jurnal Pengabdian Masyarakat dan aplikasi Teknologi
Rahman Dwi Wahyudi
Industrial Engineering Department, University of Surabaya Raya Kalirungkut, Surabaya 60293, Indonesia
Computer Science & IT Engineering Industrial & Manufacturing Engineering Other

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Integration of Servqual, KANO, and QFD for Hospital Service Quality Management: Integrasi Servqual, KANO dan QFD untuk Pengelolaan Kualitas Layanan Rumah Sakit Wahyudi, Rahman Dwi; Rosiawan, Muhammad; Alda, Mamlu’atur Rahmawati
PROZIMA (Productivity, Optimization and Manufacturing System Engineering) Vol. 9 No. 1 (2025): Juni
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/prozima.v9i1.1707

Abstract

Quality has become a research concern in the field of manufacturing or services. Currently, there are several tools available that can be used to improve service quality. Each tool has advantages and disadvantages, so integration between tools is needed to increase the effectiveness and efficiency of improvement efforts. Some tools that can be integrated to evaluate service quality comprehensively are SERVQUAL, KANO, and QFD. This scientific article provides experiential information on applying quality tool integration in the health sector. A hospital was selected as a case study for an example of the application of service quality improvement steps. The trial of SERVQUAL, KANO, and QFD integration in the case study showed that the integration of SERVQUAL and KANO selected 30% of critical service attributes that need improvement. Furthermore, QFD plays a role in executing the improvements effectively and efficiently.
Designing a Marketing Strategy for Xiaomi Mobile Phones Based on Market Share Analysis Using Markov Chain in Indonesia: Perancangan Strategi Pemasaran Handphone Xiaomi Berdasarkan Analisis Pangsa Pasar Menggunakan Markov Chain di Indonesia Herowati, Evy; Wahyudi, Rahman Dwi; Akbar, Muhammad Syahrul
PROZIMA (Productivity, Optimization and Manufacturing System Engineering) Vol. 9 No. 1 (2025): Juni
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this study, a marketing strategy for Xiaomi mobile phones in Indonesia was designed based on market share analysis using the Markov Chain method and SWOT analysis. The mobile phone market is very competitive, so to maintain and increase market share, it is necessary to understand the dynamics of consumer movement between brands. The Markov Chain method is used to model the possibility of customer movement from one brand to another based on historical market share data of several major brands, including Xiaomi, iPhone, Samsung, Oppo, Asus, and Vivo. After the Markov Chain, it is continued with SWOT Analysis and Marketing Strategy Design. Some strategies that Xiaomi can use include creating a user-friendly Xiaomi image, actively advertising and promoting both electronic and non-electronic media, using public figures as brand ambassadors, creating recycling movements, and creating a campaign. This strategy successfully increased consumers' probability of choosing Xiaomi as their main choice.
Perancangan Instrumen Material Requirement Planning berbasis Excel untuk Penguatan Manajemen Operasional IKM Logam di Pasuruan: Studi kasus IKM Bina Logam, Pasuruan Candra, Susila; Wahyudi, Rahman Dwi; Tjandra, Sunardi; Soesanti, Arum; Ruchan, Sanusi; Marvel, Nathanael; Lee, Joe Ronan Kenneth; Syahendra, Harry Putra; Winata, Ananda Sivali Davesia
Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Vol. 05 No. 01: March 2026 (In Progress)
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.adipati.2026.v5i1.8350

Abstract

Salah satu tujuan dari kegiatan Pengabdian kepada Masyarakat–Usaha Produk Unggulan Daerah (PM-UPUD) pendanaan 2025 ini adalah untuk menguatkan manajemen operasional produksi pada mitra Bina Logam, salah satu IKM produsen komponen logam di Jogorepuh, Pasrepan-Pasuruan. Hasil observasi menunjukkan bahwa proses produksi saat ini memiliki ketergantungan yang tinggi pada pemilik IKM dan seluruh instruksi produksi dilakukan secara lisan. Perencanaan kebutuhan dan target produksi dipikirkan secara manual hari demi hari untuk memenuhi permintaan pada tanggal tertentu. Situasi ini dapat menimbulkan risiko miskomunikasi, bottleneck, dan ketidakseimbangan beban kerja antar mesin. Perbaikan adaptif, efektif dan sederhana yang dilakukan pada aktivitas PM-UPUD pendanaan 2025 ini adalah merancang excel-based MRP yang mampu mengintegrasikan Master Production Schedule (MPS) dan perhitungan kebutuhan material secara otomatis hari demi hari hingga periode tertentu. Implementasi sistem ini membantu mitra dalam mengatur jadwal produksi, mengoptimalkan penggunaan mesin, dan meningkatkan transparansi komunikasi antar-pekerja. Model sistem ini dapat direplikasi pada IKM serupa untuk mendukung transformasi digital dan efisiensi proses produksi. 
Co-Authors AKBAR, MUHAMMAD SYAHRUL Alda, Mamlu’atur Rahmawati Herowati, Evy Lee, Joe Ronan Kenneth M. Arbi Hadiyat Marvel, Nathanael Muhammad Rosiawan Ruchan, Sanusi Soesanti, Arum Susila Candra Syahendra, Harry Putra Tjandra, Sunardi Winata, Ananda Sivali Davesia