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UPN Veteran Yogyakarta
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Penguatan Nilai Karakter Pendidikan Antikorupsi Melalui Mata Kuliah Pendidikan Kewarganegaraan Ricky Santoso Muharam; Sudaryatie Sudaryatie; Danang Prasetyo
Yustitiabelen Vol. 8 No. 1 (2022): Januari, 2022
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/yustitiabelen.v8i1.524

Abstract

Penelitian ini termasuk deskriptif kualitatif dengan menganalisis data dari 328 responden dari tiga perguruan tinggi (PT) di Yogyakarta. Dengan menggali data survey dalam survey/survey menggunakan mixed survey. Data dalam survei ini berasal dari data primer dan data sekunder. Hasil survei ini menjelaskan nilai pendidikan antikorupsi. Kepribadian: Dari 328 siswa yang disurvei yang menganggap nilai kejujuran itu penting, mereka sering melakukannya. Jumlah tanggapan 171 (52,1%), nilai tanggung jawab 162 responden (49,4%), nilai kasih sayang 114 (36,7%), nilai sederhana 98 responden (29,9%), nilai disiplin 75 responden (22,9%), nilai ketekunan 72 responden (22%), 68 responden dengan nilai independen (20,7%). ), Nilai wajar 66 responden (20,1%) dan nilai keberanian 64 responden (19,9%). Nilai-nilai kepribadian tersebut dapat dibagi menjadi tiga aspek: inti, etos kerja, dan sikap yang menghasilkan etika anti korupsi dalam profesionalisme berintegritas.
Analysis of Green Marketing Mix and the Purchase Intention of Environmentally Friendly Product Alivia Zahra Kirana Dewi; Yuli Liestyana; Tri Wahyuningsih; Yekti Utami; Hadi Oetomo; Tugiyo Tugiyo; Sudaryatie Sudaryatie
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3757

Abstract

The study aims to analyze the effect of green marketing on the purchase intention of environmentally friendly products. The variables used are green product, green price, green place, green promotion, and purchase intention. This research uses quantitative methods. The data collection method was a questionnaire distributed to 132 respondents who knew about environmentally friendly products. The analytical method used is multiple regression analysis. The results of this research show that green products, green prices, and green promotions have a positive effect on purchase intention. Meanwhile, green places do not positively influence purchase intention. Green places do not affect purchase intention because the location or distribution of environmentally friendly products is not a consideration for potential buyers. Several factors may have caused the green place not positively to affect purchase intention. However, researchers have not examined this; it is hoped that future researchers can examine the phenomenon of green places not positively affecting purchase intention.
Co-Authors Alivia Zahra Kirana Dewi Danang Prasetyo Hadi Oetomo Muharam, Ricky Santoso Tri Wahyuningsih Tugiyo Tugiyo Yekti Utami Yuli Liestyana