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All Journal Journal of Economic, Business and Engineering (JEBE) Journal of International Conference Proceedings West Science Business and Management
Yekti Utami
UPN Veteran Yogyakarta
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering

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Transformation of SME Business Models Through Innovation: The Case of Home Business Camp (HBC) in the Post Covid-19 Pandemic Period Budi Purnomo Saputro; Tititk Kusmantini; Yekti Utami; Hafidh Rifky Adiyatna; Faizatu Almas Hadyantari
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1083

Abstract

Through analysis that, you can concluded that market orientation, orientation entrepreneurship, business model innovation, and performance development product new each other related in SME context. Strong market and entrepreneurial orientation can push business model innovation, which in turn can increase performance development product new. Business model innovation is also possible role as an internal mediator connection between market orientation, orientation entrepreneurship, and performance development product new. Therefore​ that's important for SMEs to Keep going do transformation business through innovation To use survive and compete in a competitive market, especially during the COVID-19 pandemic.
Sustainable Social Supply Chain Practices and Operational Performance in The Manufacturing Industry in Sleman Tri Wahyuningsih; Yuli Liestyana; Yekti Utami; Hadi Oetomo; Tugiyo Tugiyo
Journal of International Conference Proceedings Vol 8, No 6 (2025): 2025 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i6.4425

Abstract

This research aims to explore how Sleman Regency's manufacturing sector operates in relation to sustainable social supply chain practices (SSSCPs).  The primary data used in this investigation were obtained from questionnaires.  After the data was gathered, the connection between the variables was examined using linear regression analysis. The analysis's findings show that operational performance (OP) is positively impacted by sustainable social supply chain practices (SSSCPs). With a small sample size of 37, the generalizability of this study is limited to medium- and large-scale manufacturing industries in Sleman Regency that have been in operation for at least ten years.  However, by examining these connections in a developing nation, this study offers a fresh viewpoint. By investigating the impact of sustainable social supply chain practices (SSSCPs) on operational performance (OP) in the industrial sector of Sleman Regency, this study adds to the body of literature.  From a practical standpoint, this study helps manufacturing firms understand The value of applying measures that promote social responsibility within sustainability to enhance overall competitiveness and operational performance.
Does Dynamic Capability Lead to Sustainable Innovation Performance in Smes? Yuli Liestyana; Tri Wahyuningsih; Yekti Utami; Hadi Oetomo; Tugiyo Tugiyo
Journal of International Conference Proceedings Vol 8, No 6 (2025): 2025 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i6.4391

Abstract

These researchers analyzed micro, small, and medium enterprises (MSMEs) in Bantul Regency, Indonesia, to determine whether dynamic capabilities have a positive impact on sustainable innovation performance.  In general, MSMEs in Indonesia play a crucial role in sustaining a resilient economy, which has proven to be able to withstand uncertain conditions. In developing countries such as Indonesia, MSMEs are expected to effectively manage both internal and external resources to achieve a sustainable competitive advantage. In this study, data were collected from 176 MSMEs that met the criteria of possessing dynamic capabilities in four main aspects: sensing capabilities, learning capabilities, integrating capabilities, and coordinating capabilities. The respondents in this study were managers or owners of MSMEs. Using regression analysis, the researchers found that these four aspects had a positive effect on the sustainable innovation performance of MSMEs in Bantul Regency. Thus, it has been proven that managing all aspects of dynamic capabilities is a strategic step to improve MSME performance, especially in terms of sustainable innovation.
Analysis of Green Marketing Mix and the Purchase Intention of Environmentally Friendly Product Alivia Zahra Kirana Dewi; Yuli Liestyana; Tri Wahyuningsih; Yekti Utami; Hadi Oetomo; Tugiyo Tugiyo; Sudaryatie Sudaryatie
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3757

Abstract

The study aims to analyze the effect of green marketing on the purchase intention of environmentally friendly products. The variables used are green product, green price, green place, green promotion, and purchase intention. This research uses quantitative methods. The data collection method was a questionnaire distributed to 132 respondents who knew about environmentally friendly products. The analytical method used is multiple regression analysis. The results of this research show that green products, green prices, and green promotions have a positive effect on purchase intention. Meanwhile, green places do not positively influence purchase intention. Green places do not affect purchase intention because the location or distribution of environmentally friendly products is not a consideration for potential buyers. Several factors may have caused the green place not positively to affect purchase intention. However, researchers have not examined this; it is hoped that future researchers can examine the phenomenon of green places not positively affecting purchase intention.
MARKET ORIENTATION, ENTREPRENEURIAL ORIENTATION, AND BUSINESS MODEL INNOVATION: DRIVING PRODUCT INNOVATION IN INDONESIAN MSMEs Budi Purnomo Saputro; Titik Kusmantini; Yekti Utami; Rifky Adiyatna; Faizatu Almas Hadyantari
Journal of Economic, Business and Engineering (JEBE) Vol. 8 No. 1 (2026): October
Publisher : Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v8i1.11294

Abstract

This study aims to examine business model innovation among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia by analyzing the influence of market orientation and entrepreneurship on enhancing product innovation performance. MSMEs are encouraged to remain adaptive and innovative in responding to market dynamics, particularly during times of crisis. Data were collected by a questionnaire administered to MSME operators in the manufacturing and service sectors, and were analyzed using Structural Equation Modeling (SEM). The findings show that market orientation positively affects business model innovation (β = 0.427; p < 0.001), while entrepreneurial orientation also positively and significantly affects business model innovation (β = 0.351; p < 0.001). Furthermore, business model innovation positively affects product innovation performance (β = 0.472; p < 0.001). An R² value of 0.58 suggests that this model explains 58% of the variation in product innovation performance. These findings highlight the importance of strategic direction and business model innovation in strengthening the sustainability and competitiveness of MSMEs amid crises such as a pandemic or market uncertainty. This research has implications for MSME practitioners and regulators in fostering innovation, adaptive business strategies, and strengthening competitiveness. A limitation of this study is its sample scope, which is restricted to the manufacturing and service sectors.
Co-Authors Alivia Zahra Kirana Dewi budi purnomo saputro Faizatu Almas Hadyantari Hadi Oetomo Hadyantari, Faizatu Almas Hafidh Rifky Adiyatna Rifky Adiyatna Sudaryatie Sudaryatie Titik Kusmantini Tititk Kusmantini Tri Wahyuningsih Tugiyo Tugiyo Yuli Liestyana