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All Journal Jurnal EMT KITA Reswara: Jurnal Pengabdian Kepada Masyarakat Taawun: Jurnal Pengabdian kepada Masyarakat
Muhamad Alimudin
Universitas Muhammadiyah Prof. Dr. Hamka
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Komunikasi Pemasaran Digital Dalam Meningkatkan Minat Pariwisata Pulau Pari (Mix Method: Exploratory Sequential Design) Muhamad Alimudin; Desak Made Dharmawati
Jurnal EMT KITA Vol 6 No 2 (2022): JULY-DECEMBER 2022
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v6i2.689

Abstract

The tourism sector is confirmed to be a significant economic growth sub-sector in Indonesia, especially on Pari Island which has tourism potential that can contribute to the country's foreign exchange. However, complex problems with digital marketing communication strategies and Covid-19 have occurred in recent years. This study aims to explore digital marketing communication strategies for increasing tourist visits. This type of research is Mix Method Exploratory Sequential Design used with 2 phases. Phase 1 is the qualitative technique, purposive sampling, data collection is by observation and semi-interviews and the analysis is Interactive Model Analysis and phase 2 is a quantitative technique, saturated sampling (N=20), and the analysis is Simple Linear Regression. The results show that in phase 1 (qualitative approach), the travel manager of the Pari Island tourist attraction applies a digital marketing communication strategy to increase tourist visits, namely Advertising, Sales promotion, Direct Marketing, Personal selling, and Public Relations. Phase 2 (quantitative approach) confirms that the digital marketing communication strategy has a significant effect on tourism interest. The implications of the research suggest that tourism travel managers and tourism offices can implement good digital marketing communication strategies in order to increase tourist visits to Pari Island after the Covid-19 pandemic.
PENGEMBANGAN KEMASAN PRODUK KULINER LOKAL KEPULAUAN PARI Nur Busyra; Desak Made Darmawati; Trisni Handayani; Muhamad Alimudin
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i1.2275

Abstract

Kabupaten Kepulauan Seribu khususnya Pulau Pari memiliki potensi wisata yang baik. Selaras akan hal itu produk kuliner lokal harus di perhatikan untuk meningkatkan citra pariwisata. Aktivitas bisnis produk kuliner lokal dapat meningkatkan pendapatan masyarakat, namun observasi awal menunjukkan pengemasan produk cenderung terabaikan. Tim pengabdian masyarakat LPPM UHAMKA bertujuan untuk meningkatkan kualitas pengemasan produk kuliner lokal masyarakat Kepulauan Seribu. Beberapa program di bentuk yaitu identifikasi problematika mitra, pemberian materi, pengemasan produk, praktik pengemasan produk, refleksi materi dan dokumentasi. Hasil menunjukkan kemasan produk kuliner yang cenderung terabaikan kini menjadi prioritas utama mitra untuk meningkatkan hasil penjualan. Hasil pretest dan posttest mitra dianalisis menggunakan paired sample t-test diperoleh nilai signifikansi <0.001, serta t-statistik -26.087 artinya ada perbedaan signifikan, positif, dan peningkatan rata-rata pengetahuan mitra akan packaging produk sebesar 26.087 setelah mengikuti program. Mitra berkomitmen untuk mengaplikasikan ilmu pengemasan produk dari program dan mengembangkannya
Assistance in the Implementation of Organizational Management Ideology as a Forum for Aisyiyah Branch Management Leadership Nur Busyra; D. Made Darmawati; Ervin Azhar; Muhamad Alimudin
TAAWUN Vol. 5 No. 02 (2025): TA'AWUN AUGUST 2025
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v5i02.1011

Abstract

This community service activity aims to strengthen the understanding of Muhammadiyah ideology and increase the managerial and organizational communication capacity of the management of the Jatisampurna Bekasi Branch. This step was taken in response to the weak organizational structure and low digital literacy among the new management. The method used is a collaborative and multidisciplinary approach, through three stages: preparation, implementation, and evaluation. This activity includes ideological refreshment, and organizational management training. The results of the activity showed a significant improvement in the understanding of ideology, organizational structure, internal communication, and the ability to design work programs in each assembly. Pre-test and post-test evaluations showed an increase in understanding of up to 95% of various indicators. The usefulness of this activity lies in the transformation of Leader of the 'Aisyiyah Branch management into agents of change that are resilient, religious, and adaptive to the challenges of the digital era. This activity model can be replicated as a sustainable and innovative community-based women's organization empowerment strategy.
Utilization of Used Clothes for Resale Through the Thrift Model in Boosting the Creative Economy D. Made Darmawati; Nur Busyra; Muhamad Alimudin
TAAWUN Vol. 6 No. 01 (2026): TA'AWUN FEBRUARY 2026
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v6i01.1190

Abstract

This community service activity aims to increase the economic independence of members of the 'Aisyiyah Jatisampurna Bekasi Manpower Council through the use of used clothes with thrift and upcycling business models as part of the development of a sustainability-based creative economy. The method of implementing activities is carried out through several stages, including the preparation stage with observation and interviews to identify problems and potential partners, the implementation stage in the form of education and counseling on the impact of textile waste, product health and hygiene, legality aspects, upcycling practice training, as well as product marketing assistance both online and offline, and evaluation stage to assess the effectiveness of activities. The activity results showed increased participants' knowledge and skills in transforming used clothes into products with commercial value, a shift in attitudes and mindsets toward used clothes as a source of business opportunities, and greater motivation and confidence to start a thrift and upcycling business. In addition, participants were able to produce ready-to-sell creative products and understand simple marketing strategies through social media and bazaar activities. The contribution of this service activity lies not only in increasing the individual capacity of participants, but also in strengthening the institutional role of the 'Aisyiyah Jatisampurna Manpower Council in the economic empowerment of its members. This activity is expected to serve as a model for empowering the creative economy through the sustainable use of used clothing and can be replicated in other communities with similar characteristics.
Co-Authors D. Made Darmawati Desak Made Darmawati Desak Made Dharmawati Ervin Azhar Nur Busyra Trisni Handayani