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All Journal Jurnal Utilitas Jurnal EMT KITA Reswara: Jurnal Pengabdian Kepada Masyarakat Taawun: Jurnal Pengabdian kepada Masyarakat
Nur Busyra
Universitas Muhammadiyah Prof. Dr. Hamka
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Suasana Toko terhadap Citra Toko di Hypermart Pondok Gede Desi Intan Arisanti; Nur Busyra
Jurnal Utilitas Vol. 2 No. 1 (2016): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/utilitas.v2i1.4557

Abstract

This study aimed to determine the effect of store atmosphere to store image at Hypermart Plaza Pondok Gede. The population of this study is all Hypermart customers who visited Plaza Pondok Gede during the study period. The sample of this study amounted to 50 customers who taken uses incidental sampling technique. This research uses associative quantitative research method. After the data have the same characteristics and normal distribution based on normality and homogeneity test, followed by analysis of variance (ANAVA). Based on the results of linear regression calculations obtained ลท = 64,93 + 0,36 (x) and the calculation of ANAVA obtained Fhitung < Ftabel (0.79 , 1.96). Hypothesis testing is done by calculating the correlation of pearson product moment and obtained rxy = 0.362, it shows the influence of storeatmosphere to store image at Hypermart Plaza Pondok Gede is Low in accordance with the interpretation criteria in Table Interpretation of Correlation Coefficients. Therefore, the results of this study can be concluded that there is influence between store atmospher to store image at Hypermart Plaza Pondok Gede.
Pengaruh Inovasi Produk Terhadap Minat Beli Konsumen di Era New Normal Windah Pebriani; Nur Busyra
Jurnal EMT KITA Vol 7 No 1 (2023): JANUARY 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i1.739

Abstract

This study aims to determine the effect of product innovation on consumer buying interest, especially in the New Normal Era. The research object chosen is Roti Unyil Venus Bogor which is considered representative because it is identified that they often innovate on their products. The research population comes from consumers who make transactions from February to April 2022, then the sampling technique is Cochran. The research method uses associative quantitative, the analysis technique uses simple linear regression with the stages of validity and reliability testing, classical assumption test, and simple linear regression test. The results show that product innovation has a positive and significant effect on consumer buying interest, with an R-Square value of 27.3%
PENGEMBANGAN KEMASAN PRODUK KULINER LOKAL KEPULAUAN PARI Nur Busyra; Desak Made Darmawati; Trisni Handayani; Muhamad Alimudin
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i1.2275

Abstract

Kabupaten Kepulauan Seribu khususnya Pulau Pari memiliki potensi wisata yang baik. Selaras akan hal itu produk kuliner lokal harus di perhatikan untuk meningkatkan citra pariwisata. Aktivitas bisnis produk kuliner lokal dapat meningkatkan pendapatan masyarakat, namun observasi awal menunjukkan pengemasan produk cenderung terabaikan. Tim pengabdian masyarakat LPPM UHAMKA bertujuan untuk meningkatkan kualitas pengemasan produk kuliner lokal masyarakat Kepulauan Seribu. Beberapa program di bentuk yaitu identifikasi problematika mitra, pemberian materi, pengemasan produk, praktik pengemasan produk, refleksi materi dan dokumentasi. Hasil menunjukkan kemasan produk kuliner yang cenderung terabaikan kini menjadi prioritas utama mitra untuk meningkatkan hasil penjualan. Hasil pretest dan posttest mitra dianalisis menggunakan paired sample t-test diperoleh nilai signifikansi <0.001, serta t-statistik -26.087 artinya ada perbedaan signifikan, positif, dan peningkatan rata-rata pengetahuan mitra akan packaging produk sebesar 26.087 setelah mengikuti program. Mitra berkomitmen untuk mengaplikasikan ilmu pengemasan produk dari program dan mengembangkannya
Pengembangan Ekonomi Kreatif Usaha Kuliner D. Made Darmawati; Nur Busyra; Ervin Azhar
TAAWUN Vol. 2 No. 02 (2022): TA'AWUN AUGUST 2022
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v2i02.329

Abstract

The creative economy evolution in a new economic era in a new millennial digital society, which intensified the information and creativity of resources, the creative idea that emerged from human thought as the primary factor that spawned a unique, creative and innovative work that outsourced individual human thinking. The methods we use in the performance of public devotion use methods of material deepening such as arrests, and the creative economic enrichment of homemade culinary. Home-culinary and digital marketing practices, digital-based technology that offers small businesses both a novice new venture as an opportunity to provide consumers with an innovative new environment and can help improve the online digital learning process. The development of societies of home-mothers as the first start-up of a culture-based society in a systematic way that can change the economic situation of previous families for the better, the partner problem of marketing products is still conventional not to use the technology online information system. We introduced a strategy to market products through a social or educational media platform which is a website or online application that facilitates the process of buying and selling by reporting on social media. The result of this community's dedication is already generated from several already existing partners marketing strategies on Sholeha's mother, (2022) results devotion. And Mrs. Chilfi Sundari 2022 already has a certified domestic industrial food production (SP-PIRT) with numbers; 3/B.56/31.71.04.1003.01.009.R.4/3/-1.779.3/e/2020. So, the other PKK mothers are processing in creative economic development as a further training design which is the labeling or packaging of products becomes more attractive and free to trade.
Pengolahan Sampah Organik Menjadi Eco-Enzym Untuk Meningkatkan Ekonomi Kreatif Kelompok PKK Petukangan Jakarta Selatan D. Made Darmawati; Nur Busyra; Ervin Azhar
TAAWUN Vol. 3 No. 02 (2023): TA'AWUN AUGUST 2023
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v3i02.483

Abstract

Turning waste into gold, something valuable for survival is determined by understanding (mindset), appreciation (internalization), and way of life (way of life) as intelligent and virtuous human beings interconnected with the environment in which we live need clean air without any waste. Environmental problems caused by piles of garbage and sources of disease that disturb the view, this can be handled properly slowly but surely, and sustainably, Through community service with hands-on practical assistance in processing organic waste into Eco-Enzyme for group partners PKK Rw 06 Petukangan Selatan, South Jakarta. The solution was made using the method of processing fruit and vegetable waste mixed with water and palm sugar using the ratio of organic waste: palm sugar: water = 3: 1: 10. The mixture was put in a plastic bottle or barrel, and fermented anaerobically for 3 (three) month. Eco-Enzyme is a dangerous synthetic chemical at home, by making Eco-Enzyme we can reduce the production of synthetic chemical waste from manufactured household waste. The results of the fermented Eco-Enzyme liquid can be used for various applications such as cleaning fluids for household furniture, detergents, leather cleaners, for water purification and deodorizing, for food preservation, as insecticides and pesticides, agriculture, (watering plants and improve the quality of fruit in horticulture), animal husbandry (eliminates fishy odors in the aquarium while making fish healthy), cleaning the floor of the house, for health (reaction by soaking feet in warm water mixed with Eco Enzyme, purifies the air in the room, cleanses the body, mouthwash, natural hand sanitizer.With Eco-Enzyme we have participated in reducing the burden on the earth while adopting a healthy lifestyle.
Pelatihan Pembuatan Media Pembelajaran Interaktif Menggunakan Canva Melalui Metode Service Learning Guru-Guru Sekolah Dasar Desak Made Darmawati; Nur Busyra; Jamil Latief; Muhammad Alimudin
TAAWUN Vol. 4 No. 02 (2024): TA'AWUN AUGUST 2024
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v4i02.714

Abstract

The training on creating interactive learning media using Canva through the service learning method was conducted to enhance the teaching competencies of elementary school teachers in the era of Industry 4.0. This Community Service Program (PKM) aimed to increase teachers' knowledge and understanding of developing e-learning-based learning media. The activity was held at SD Muhammadiyah 11, Bidaracina Village, East Jakarta, on May 22, 2024, from 8:00 AM to 12:00 PM, with ten teachers participating. The training included a pretest, mentoring, and a posttest conducted by the FKIP UHAMKA lecturer team. The results showed an improvement in teachers' knowledge of the steps in creating Canva-based learning media, the creation of e-learning-based teaching materials, and positive responses from the participants. Teachers demonstrated the ability to create and effectively use e-learning-based learning media. This training successfully enhanced the teachers' competencies in using Canva as an interactive learning media.
Improving The Creative Economy Through Training in Making Aloe Vera Dish Liquid Soap with Participatory Rural Appraisal Method Desak Made Darmawati; Luthpi Safahi; Ervin Azhar; Muhammad Alimudin; Nur Busyra
TAAWUN Vol. 5 No. 01 (2025): TA'AWUN FEBRUARY 2025
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v5i01.810

Abstract

This community service program is carried out to improve skills for the women of the Bekasi Ta'lim Bakormata Council as a training program for making liquid dish soap to enhance the community's creative economy in increasing family needs. This method of service uses Participatory Rural Appraisal. The training participants of the partner group amounted to 50 people. The implementation is carried out in stages, with lecture methods, direct practice, and mentoring, which takes 3 months. The results of this program showed a significant increase in the enthusiasm of participants in the training by 45% succeeded in showing excellent results, the activity was carried out in groups, then it could be used as a home business, as evidenced by the sales of 500 bottles, with a unit price of Rp.10,000, per bottle. This training has also succeeded in encouraging local economic diversification, improving welfare, and strengthening the creative economy's potential at the Ta'lim Bakormata Assembly. This program can be a model adopted by other assemblies in the surrounding community.
Co-Authors D. Made Darmawati Desak Made Darmawati Desak Made Darmawati Desi Intan Arisanti Ervin Azhar Jamil Latief Muhamad Alimudin Muhammad Alimudin Safahi, Luthpi Trisni Handayani Windah Pebriani