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All Journal Jurnal Studi Manajemen dan Bisnis Media Mahardhika Jurnal Pengembangan Wiraswasta International Journal of Economics, Business and Accounting Research (IJEBAR) Airlangga Development Journal
Sri Lestari
STIE Mahardhika Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Media Mahardhika

 1 
Pengaruh Kesadaran Merek, Kesan Kualitas, Dan Asosiasi Merek Terhadap Rasa Percaya Diri Pelanggan Yamaha Mio Di Surabaya Lestari, Sri
Media Mahardhika Vol 16 No 2 (2018): jaNUARY 2018
Publisher : STIE Mahardhika

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Abstract

Straregi pemasaran saat ini merupakan pertempuran persepsi konsumen dan tidak hanya sekedar pertempuran produk. Membangun persepsi dapat dilakukan melalui jalur merek. Merek yang kuat akan mempengaruhi konsumen dalam melakukan keputusan pembelian, sehingga tercipta profitabilitas perusahaan. Dengan demikian, merek merupakan faktor terpenting bagi perusahaan dalam merebut konsumen. (Aaker, 1997). Merek merupakan nama, istilah, simbul, desain, atau kombinasi dari semuanya. Selain itu merek merupakan janji yang diberikan produsen berupa seperangkat fitur, manfaat, dan layanan kepada konsumen. Bahkan didalam sebuah merek terdapat enam tingkat pengertian, yaitu : atribut, manfaat, nilai, budaya, kepribadian, dan pemakai. (Kotler, 2005;82). Pengetahuan inilah yang mengarahkan konsumen dalam mempersepsikan suatu produk. Oleh karena itu judul yang akan digunakan dalam penelitian ini dalah “Pengaruh Kesadaran Merek, Kesan Kualitas, dan Asosiasi Merek terhadap Rasa Percaya Diri Pelanggan Yamaha Mio Di Surabaya”. Penelitian ini menggunakan pendekatan kuantitatif dengan merumuskan hipotesis yang selanjutnya akan dilakukan pengujian hipotesis, pengukuran data dan membuat kesimpulan yang dapat digeneralisasikan. Jenis penelitian dari sudut pandang eksplanasi termasuk jenis penelitian asosiatif, yaitu penelitian yang berhubungan untuk mengetahui hubungan antara dua variabel atau lebih (Sugiono, 2005:11). Hasil uji F menunjukkan menunjukkan bahwa nilai Fhitung sebesar 47,347 lebih besar dari Ftabel sebesar 2,76 yang berarti kesadaran merak, kesan kualitas dan asosiasi merek secara bersama-sama mempunyai pengaruh yang signifikan terhadap rasa percaya diri pelanggan Yamaha Mio di Surabaya. Hasil uji t menunjukkan bahwa asosiasi merek (X3) merupakan variabel yang paling dominan berpengaruh terhadap rasa percaya diri pelanggan dengan nilai thitung sebesar 5,638 yang lebih besar dari nilai ttabel sebesar 1,6716.
GOOD PRICE MANY GOLD DEMANDS Susanto, Ari; Suwartono, Suwartono; Lestari, Sri
Media Mahardhika Vol 18 No 3 (2020): May 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.941 KB) | DOI: 10.29062/mahardika.v18i3.167

Abstract

The uncertainty of the global economy and the corona outbreak, gold is the most sought after investment alternative. Therefore, when compared to other types of investment the value of gold is relatively more stable. In fact, the price of gold tends to continue to rise. But now the physical sales of gold are threatened to fall because people avoid crowded places. As a result, no one came to the gold shop. Internet marketing is a new form of business in marketing products or services and building communication with consumers through the internet. The use of internet marketing as a marketing communication medium is influenced by the increasing development of communication technology, especially the internet. The internet has changed the face of the world today, especially in the business world, the internet is fast becoming the most important part of people's lives. This study aims to determine the effect of social media marketing and viral marketing on gold purchasing decisions at Macan Gold Sidoarjo. This type of research is quantitative research which is the process of determining knowledge using the form of numbers in data. This research produces SPSS output that social media marketing and viral marketing have a significant positive effect on purchasing decisions, the use of appropriate the core of forming viral marketing is social media marketing. Consumers who like and are satisfied with promotions in social media marketing and taking viral marketing moments have an impact on gold purchasing decisions at Macan Gold Sidoarjo.
GOOD PRICE MANY GOLD DEMANDS Ari Susanto; Suwartono Suwartono; Sri Lestari
Media Mahardhika Vol. 18 No. 3 (2020): May 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v18i3.167

Abstract

The uncertainty of the global economy and the corona outbreak, gold is the most sought after investment alternative. Therefore, when compared to other types of investment the value of gold is relatively more stable. In fact, the price of gold tends to continue to rise. But now the physical sales of gold are threatened to fall because people avoid crowded places. As a result, no one came to the gold shop. Internet marketing is a new form of business in marketing products or services and building communication with consumers through the internet. The use of internet marketing as a marketing communication medium is influenced by the increasing development of communication technology, especially the internet. The internet has changed the face of the world today, especially in the business world, the internet is fast becoming the most important part of people's lives. This study aims to determine the effect of social media marketing and viral marketing on gold purchasing decisions at Macan Gold Sidoarjo. This type of research is quantitative research which is the process of determining knowledge using the form of numbers in data. This research produces SPSS output that social media marketing and viral marketing have a significant positive effect on purchasing decisions, the use of appropriate the core of forming viral marketing is social media marketing. Consumers who like and are satisfied with promotions in social media marketing and taking viral marketing moments have an impact on gold purchasing decisions at Macan Gold Sidoarjo.
MODEL PENGEMBANGAN MAKANAN DAN PARIWISATA HALAL DI INDONESIA Menur Kusumaningtyas; Sri Lestari
Media Mahardhika Vol. 19 No. 1 (2020): September 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i1.195

Abstract

This paper discusses the issue of developing halal food and its role in halal tourism in Indonesia to be more competitive with other Muslim countries. This study aims to explore the role of government and the Muslim community in general in the development of halal food and tourism in Indonesia. The research method used is descriptive qualitative literature review. Based on the results of the analysis obtained the hypothesis that the role of government in the application of halal certification is very influential on the level of consumptive tourists. Indonesia with a Muslim majority population must be able to become a halal industry producer which is currently still dominated by countries with Muslim minorities such as Australia, New Zealand, Brazil and even small countries like Singapore. Examining government regulations related to tourism and halal food will provide enlightenment on the importance of stretching halal tourism destinations with halal food offerings in Indonesia.
PERAN KEWIRAUSAHAAN DALAM MENGENTASKAN KEMISKINAN DI EKONOMI TRANSISI Menur Kusumaningtyas; M. Hatta Fahamsyah; Sri Lestari
Media Mahardhika Vol. 19 No. 3 (2021): May 2021
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i3.278

Abstract

Masalah kemiskinan menjadi fokus pemerintah setiap tahunnya. Dan menjadi topik utama dalam negara dengan penduduk padat seperti Indonesia. Pengentasan kemiskinan dewasa ini selain dimainkan oleh pemerintah juga digerakkan oleh lembaga amal. Sementara kewirausahaan sebagai salah satu organisasi yang membantu pengentasan kemiskinan, menjadi ketertarikan penulis dalam penelitian ini. Penelitian ini mengeksplorasi hubungan antara pengentasan kemiskinan dan kewirausahaan dengan memperluas pemahaman-mekanisme di mana proses kewirausahaan berkontribusi pada pengentasan kemiskinan di wilayah Indonesia.
Co-Authors Ari Susanto ARI SUSANTO Eddy Setyo Koenhardono, Eddy Setyo Hayati, Cucu Johni Harius Putranto Kusumaningtyas, Menur Leonard Adrie Manafe M. Hatta Fahamsyah Miya Dewi Suprihandari Mochamad Ardi Setyawan Setyawan, Mochamad Ardi Suwartono Suwartono Totok Subagyo Yuwan Dwi Novantana