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All Journal Jurnal Komunikasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi Jurnal Manajemen Komunikasi Tuturlogi: Journal of Southeast Asian Communication
Nilam Wardasari
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS PERILAKU MASYARAKAT PEDESAAN TERHADAP ASURANSI KESEHATAN NASIONAL DALAM PERSPEKTIF KOMUNIKASI KESEHATAN Laturrakhmi, Yun Fitrahyati; Swastikawara, Sinta; Wardasari, Nilam
Komuniti: Jurnal Komunikasi dan Teknologi Informasi Volume 11, No. 2, September 2019
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v12i2.10040

Abstract

Di balik upaya mencapai Universal Health Coverage (UHC) di tahun 2019, Kabupaten Tulungagung termasuk wilayah dengan jumlah partisipasi masyarakat terendah pada Program JKN-KIS. Dalam konteks akademis, beberapa studi sebelumnya telah mengidentifikasi berbagai faktor yang mempengaruhi penggunaan asuransi kesehatan. Unaffordability dianggap sebagai faktor penyebab rendahnya penggunaan asuransi kesehatan di kalangan masyarakat. Di samping itu, beberapa studi lainnya menggarisbawahi faktor personal hingga prosedur administrasi sebagai faktor penentu rendahnya partisipasi masyarakat pada Program JKN-KIS. Menindaklanjuti berbagai studi tersebut, penelitian ini ditujukan untuk mengidentifikasi dan menganalisis faktor determinan perilaku masyarakat di wilayah pedesaan Kabupaten Tulungagung terhadap asuransi kesehatan nasional. Kontribusi keilmuan yang diberikan berkaitan dengan analisis terhadap pengetahuan masyarakat atas produk layanan dan kaitannya dengan serangkaian faktor determinan penentu perilaku masyarakat di bawah kerangka Social Cognitive Theory. Di bawah desain penelitian studi kasus instrumental, data digali melalui wawancara dan FGD pada masyarakat, bidan desa serta aparatur desa. Untuk melengkapi data, digunakan pula data dokumentasi berkaitan dengan implementasi program JKN. Hasil penelitian ini menunjukkan bahwa masyarakat Desa Boro, Kabupaten Tulungagung terjebak pada informasi hoax terkait JKN-KIS yang membuat mereka enggan untuk ikut serta dalam kepesertaan JKN-KIS, utamanya Non PBI. Masyarakat lebih tertarik untuk mendapatkan JKN-KIS PBI karena menilai pengeluaran tiap bulan untuk JKN-KIS Non PBI menjadi percuma jika tidak digunakan. Mitos atas informasi hoax ini semakin besar karena rendahnya pemberian informasi kepada masyarakat. Rendahnya health literacy menjadi permasalahan kunci dari adanya misinformasi yang tercipta.   
Strategi Komunikasi Dalam Menciptakan Manajemen Relasi Pada Program Sosialisasi Humas PT. KCIC Nauli, Kezia; Wardasari, Nilam
Tuturlogi: Journal of Southeast Asian Communication Vol 3, No 3 (2022): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2022.003.03.1

Abstract

PT. KCIC's Public Relations has completed the socialization to the land excavation residents with the hope that the residents would be informed, understand, and support the development of the Jakarta-Bandung high-speed train. However, in reality, the land excavation residents staged a protest in front of the Istana Merdeka building.. In this research, the author employs a constructivist paradigm with a qualitative comparative approach. The research findings indicate that PT. KCIC used different communication strategies in the socialization of the Jakarta-Bandung high-speed train construction before and after the protest. In the pre-protest communication planning, PT. KCIC focused solely on the company's objectives without understanding the community's conditions. The residents' protest significantly influenced PT. KCIC's choice and determination of communication strategies. After the protest, PT. KCIC began adopting various approaches towards the residents, wrapped in numerous intensive activities and interactions between the residents and PT. KCIC. The approaches employed by PT. KCIC's Public Relations post-protest included educational approaches, non-formal external approaches, and persuasive communication approaches conducted directly by PT. KCIC's Public Relations. PT. KCIC strives to be cooperative and offer solutions to address any community concerns related to the Jakarta-Bandung high-speed train construction. This effort aims to establish a positive relationship between PT. KCIC and the land excavation residents.
Eksistensi City Branding ‘Pesona Delta’ dalam Membangun Image Kabupaten Sidoarjo Fadhilah, Rachma Ayu; Saleh, Akhmad Muwafik; Wardasari, Nilam
Tuturlogi: Journal of Southeast Asian Communication Vol 3, No 3 (2022): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2022.003.03.5

Abstract

Penelitian ini mengkaji bagaimana eksistensi city brand ‘Pesona Delta’ dalam membangun image Kabupaten Sidoarjo. Hal itu dikaji melalui upaya-upaya Disporapar Kabupaten Sidoarjo dalam menjaga eksistensi city brand dan persepsi masyarakat terhadap hasil aktivitas city brand tersebut. Metode penelitian yang digunakan adalah metode kualitatif deskriptif dengan pendekatan konstruktivis menggunakan teknik pengumpulan data survei, wawancara, observasi dan dokumentasi untuk mendeskripsikan data temuan secara rinci. Hasil studi menunjukkan bahwa city branding ‘Pesona Delta’ masih aktif dan eksis sebagai identitas Kabupaten Sidoarjo. Kemudian, dalam pelaksanaannya juga berjalan sesuai dengan strategi yang direncanakan dengan terus berupaya untuk mengontrol persepsi (manajemen impresi) masyarakat terhadap citra Kabupaten Sidoarjo. Adapun manajemen impresi yang dilakukan cenderung menggunakan teknik self-promotion dengan melakukan publikasi pada media sosial dan media yang dicetak, dan exemplification dengan mengimplementasi city brand melalui penyediaan sarana, produk city brand, dan event daerah. Eksistensi juga dibuktikan dengan persepsi masyarakat yang sebagian besar sudah mengenali city brand ‘Pesona Delta’ sebagai identitas dari Kabupaten Sidoarjo. Selain itu, masyarakat juga merasa bahwa keberadaan city brand ini dapat merubah citra seseorang terhadap Kabupaten Sidoarjo menjadi lebih baik.
From traditional to digital media: Sources of information and resistance behavior of COVID-19 vaccination Illahi, Azizun Kurnia; Wardasari, Nilam; Laturrakhmi, Yun Fitrahyati
Jurnal Komunikasi Vol. 19 No. 2 (2025): VOLUME 19 NO 2 APRIL 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss2.art11

Abstract

The study aims to map rural communities’ attitudes and acceptance of the COVID-19 vaccine, examine the sources of information they rely on, and analyze the communication networks formed among vaccine-resistant groups. Findings reveal a balance between digital and conventional information sources in accessing COVID-19-related information, supported by sufficient human resources and infrastructure in certain areas. Social media and television emerge as the dominant sources of vaccine-related information, indicating high exposure to media content. Meanwhile, healthcare workers, health cadres, and government institutions serve as secondary sources of information. Notably, word-of-mouth remains a significant channel for spreading misinformation, contributing to high acceptance of hoax messages and reinforcing vaccine resistance within the rural community of Tawangsari.
Message fatigue on social media and Covid-19 health behavior intention Destrity, Nia Ashton; Wardasari, Nilam
Manajemen Komunikasi Vol 9, No 2 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v9i2.52231

Abstract

Continuous health messages regarding Covid-19 are disseminated via social media platforms, covering essential health protocols such as mask-wearing, hand hygiene, physical distancing, crowd avoidance, limited mobility, and social interactions. These messages aim to encourage the adoption of health behaviors among the public. However, the persistent exposure to these messages can lead to message fatigue, potentially causing resistance to health recommendations. Despite numerous studies on message fatigue, none specifically address its occurrence in Covid-19 health messages on social media and its mediation by attitudes toward messages. Moreover, given Indonesia’s collectivist cultural inclination, responses to Covid-19 health messages, may vary. Through an online survey, this study collected quantitative data to explain the level of message fatigue experienced by social media users and the mediating role of attitudes toward messages in contributing to intention in health behaviors related to Covid-19. Meanwhile, qualitative data were used to identify message characteristics that cause and mitigate fatigue for social media users. Findings from 204 respondents reveal that a majority experience moderate levels of message fatigue concerning Covid-19 health messages on social media. Message fatigue plays a role in attitudes toward messages and intentions regarding Covid-19 health behaviors, with attitudes toward messages serving as a mediator between message fatigue and behavioral intention. The study underscores the theoretical and practical implications for addressing message fatigue in health communication campaigns, offering insights into effective strategies for mitigating its impact.
Co-Authors Akhmad Muwafik Saleh Azizun Kurnia Illahi Destrity, Nia Ashton Fadhilah, Rachma Ayu Laturrakhmi, Yun Fitrahyati Nauli, Kezia Sinta Swastikawara