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All Journal Jurnal e-Komunikasi Jurnal Inovasi Pendidikan IPA
Erlina Wati
Prodi Ilmu Komunikasi Universitas Kristen Petra Surabaya
Agriculture, Biological Sciences & Forestry Education Languange, Linguistic, Communication & Media Mathematics

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EFEKTIVITAS IKLAN FASHION LITE DI HARIAN JAWA POS Wati, Erlina
Jurnal e-Komunikasi Vol 1, No 1 (2013)
Publisher : Jurnal e-Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

Iklan yang efektif adalah iklan yang dapat menarik perhatian serta dapat mengkomunikasikan tujuan dari pengiklan kepada khalayak. Iklan yang efektif adalah iklan yang mampu menciptakan tanggapan atau respon pembacanya. Pada penelitian ini yang dijadikan subjek penelitian adalah iklan Fashion Lite di Harian Jawa Pos. Metode penelitian yang digunakan oleh peneliti adalah metode survei dengan alat pengumpul data kuesioner dan jenis penelitian deskriptif dengan pendekatan kuantitatif. Penelitian ini bertujuan untuk mengetahui efektivitas iklan Fashion Lite di Harian Jawa Pos. Dilihat dari headline, teks, warna, gambar, font, dan juga logo. Hasil penelitian menunjukkan bahwa iklan Fashion Lite efektif, baik ditinjau dari segi persepsi, kognisi, afektif, asosiasi, persuasi, dan perilaku.
The Development of Interactive Learning Media Based on Visual Basic for 8th Grade Junior High School in Application (VBA) on Additive, Addictive and Psychotropic Substances Wati, Erlina; Afiqah, Nurul; Sari, Anggi Kusuma; Rahmayumita, Restesa; Nasir, Muhammad
Jurnal Inovasi Pendidikan IPA Vol. 9 No. 2: Oktober 2023
Publisher : Faculty of Mathematics and Natural Sciences, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jipi.v9i2.57185

Abstract

This study aims to develop interactive learning media. The research method used is the ADDIE development research method. There are five stages of developing this interactive media, namely analysis, design, development, implementation, and evaluation. The assessment instrument consists of three experts and users. The data analysis technique used is the descriptive data analysis technique. The data that has been analyzed is then described qualitatively to find out the research category in each aspect, the design aspect with an average score of 0.819 with the high category, the pedagogic aspect 0.817 with the high category, the content aspect 0.817 with the high category, then for the last aspect the technique 0.07 moderate  category. The developed simulation can be used, interactive, and can explain the concept well. Keywords: Addictive Substances, Learning Media, Interactive, Powerpoint VBA.
Co-Authors Afiqah, Nurul Muhammad Nasir Rahmayumita, Restesa Sari, anggi kusuma