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All Journal Journal International of Lingua and Technology Journal International Dakwah and Communication International Journal of Educational Narratives Rechtsnormen Journal of Law Sharia Oikonomia Law Journal Journal of Social Science Utilizing Technology Journal of Social Science Utilizing Technology Journal of Computer Science Advancements Journal of Selvicoltura Asean Journal of Tecnologia Quantica Journal of Loomingulisus ja Innovatsioon Research of Scientia Naturalis
Sun Wei
China University of Mining and Technology
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Journal : Journal of Social Science Utilizing Technology

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The Role of Social Media in the Formation of Global Cultural Identity Yolanda, Agnita; Andary, Ria Wuri; Tamsil, Ilma Saakinah; Zaman, Khalil; Wei, Sun
Journal of Social Science Utilizing Technology Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v3i1.2102

Abstract

Background. In the contemporary digital era, social media platforms have become a dominant force in shaping cultural identities across the globe. The rapid dissemination of information and interactive communication fostered by platforms such as Instagram, TikTok, Twitter, and Facebook has significantly contributed to the formation of a shared global cultural identity. Purpose. This research explores the role of social media in influencing cultural perceptions, values, and behaviors among diverse communities. The primary objective of this study is to analyze how social media facilitates cultural exchange and contributes to the convergence of cultural norms, while also highlighting the tensions between global and local identities. Method. This study adopts a qualitative approach using content analysis and semi-structured interviews involving 30 active social media users from different cultural backgrounds. Data were analyzed thematically to identify recurring patterns and narratives regarding cultural identity construction. Results. The findings reveal that social media functions both as a platform for cultural homogenization and as a space for cultural hybridity. While global trends and popular content promote a sense of shared identity, users also reinterpret and adapt these influences to fit their local cultures, resulting in the emergence of hybrid cultural expressions. Moreover, the study indicates that social media plays a crucial role in youth identity formation and in promoting cross-cultural understanding. Conclusion. In conclusion, social media acts as a double-edged sword—supporting the development of a global cultural identity while preserving unique cultural elements. Future studies are recommended to further explore this dynamic in different regional contexts.
AI-Powered Governance: Exploring the Role of Artificial Intelligence in Shaping Public Service Innovation Asta, Ngr. Putu Raka Novandra; Rizalfi, Vinto; Wei, Sun
Journal of Social Science Utilizing Technology Vol. 3 No. 2 (2025)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v3i2.2288

Abstract

Background. The rapid advancement of Artificial Intelligence (AI) has significantly transformed various sectors, including public governance. In the face of increasing demands for efficiency, transparency, and citizen-centric services, governments around the world are turning to AI to reimagine the structure and delivery of public services. Purpose. This research explores how AI technologies are being integrated into public governance systems to drive innovation, enhance administrative performance, and foster participatory governance. The objective of this study is to analyze the extent to which AI-powered tools contribute to the modernization of public service delivery and to identify the challenges and ethical considerations arising from this transformation. Method. This study employs a qualitative research approach using a systematic literature review method. A comprehensive analysis of academic articles, policy reports, and case studies was conducted, focusing on AI applications in public service innovation across multiple countries. Results. The results reveal that AI has played a pivotal role in automating administrative tasks, improving data-driven decision-making, and enabling predictive services. However, the implementation of AI also introduces concerns regarding algorithmic transparency, data privacy, and accountability. Conclusion. The study concludes that while AI holds immense potential to reshape public governance and stimulate service innovation, its success depends on the alignment of technological capabilities with inclusive policy frameworks and ethical standards. Future governance models must prioritize human oversight, regulatory compliance, and equitable access to ensure sustainable innovation.
Co-Authors Agnita Yolanda, Agnita Andary, Ria Wuri Arni, Suyono Evizariza Evizariza, Evizariza Ewane, Elvis Gupta, Meera Harmono, Harmono Ilma Saakinah Tamsil Ilyas, Sanusi Kemmala Dewi Liu Yang Mas'ud Muhammadiah Mei, Chen Na, Li Ngr. Putu Raka Novandra Asta Nizam, Zain Rahman, Rashid Rizalfi, Vinto WANG Jing Xiang, Yang Zaman, Khalil Zani, Benny Novico Zhang Li