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PERAN MEDIA SOSIAL DALAM KOMUNIKASI POLITIK Andary, Ria Wuri; Lubis, Khairunnisah
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 9 No. 4 (2023): 2023 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

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This study aims to explore the concept of political marketing applied by village head candidates in village head elections. The location of this study is in the village of Marindal 1, Deli Serdang district. This paper uses a descriptive method in presenting data and conducting analysis. The results of this study found that village head candidates generally carried out the concept of political marketing, but the personality factor and the effectiveness of the political marketing concept became dominant in achieving a succession of wins in village head elections.

Persepsi Mahasiswa Pengguna IPhone sebagai Eksistensi Diri di Universitas Medan Area Purnama, Shinta Wulan; Yolanda, Agnita; Andary, Ria Wuri
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 6, No 1 (2024): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v6i1.3004

Students' lifestyles tend to be consumptive, such as purchasing items such as smartphones which become their daily needs and are considered to be able to follow their existence. The purpose of this research is to find out how students perceive Iphone users as their own existence. The problem focuses on the perception of Psychology students at Medan Area University who use Iphone as a means of self-existence. In order to approach this problem, this research uses perception theory according to Jalaludin Rakhmat (2011). The method used is a qualitative method with a descriptive approach. Using purposive techniques, there were 4 informants. Data was collected through observation, in-depth interviews and documentation and analyzed qualitatively. This study concludes that self-existence has restored students' perceptions of objects to show who they are based on the choice of smartphone brand they use, such as the Iphone.

Meaning of the Tagline “Selalu Ada Selalu Bisa" in Tokopedia Advertisements Andary, Ria Wuri
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 1 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i1.6849

This research aims to analyze the meaning of the tagline "Selalu Ada Selalu Bisa" in Tokopedia advertisements using Ferdinand de Saussure's semiotic approach. Advertising has a vital role in marketing communications, which shapes consumer perceptions of a brand, and a strong tagline can create and build a strong brand image. Tokopedia, the leading e-commerce platform in Indonesia, uses this tagline to emphasize the availability of products and services and the platform's ability to meet consumer needs. This research analyzes the signifier and signifies of the tagline to understand how meaning is formed. The tagline "Selalu Ada Selalu Bisa" reflects Tokopedia's commitment to consistently providing consumer needs and ensuring ease of access to their services. The analysis in this research shows that the meaning of the tagline at the denotative level describes availability and capability. In contrast, at the connotative level, the meaning develops into a symbol of trust, convenience, and consumer empowerment.

Representasi Budaya Batak Toba Dalam Film “Ngeri-Ngeri Sedap” (Analisis Semiotika Roland Barthes) Pratiwi, Widya; Matondang, Armansyah; Andary, Ria Wuri
Jurnal Antropologi Sumatera Vol 21, No 2 (2024): Jurnal Antropologi Sumatera, Juni 2024
Publisher : Program Studi Antropologi Sosial Pascasarjana Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jas.v21i2.58045

Film adalah contoh bentuk media komunikasi massa. Film yang menonjolkan budaya Indonesia, khususnya budaya masyarakat batak toba adalah film “Ngeri Ngeri Sedap” Penelitian ini bertujuan untuk mengetahui representasi budaya batak toba dalam pemaknaan denotasi, konotasi dan mitos. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan mengklasifikasi adegan berdasarkan tujuh unsur budaya universal Koenjaraningrat (1979) dan metode analisis semiotika Roland Barthes. Hasil penelitian menunjukkan bahwa terdapat tujuh representasi budaya batak toba dalam film “Ngeri-Ngeri Sedap” antara lain: Bahasa, Sistem Kemasyarakatan (martutur), Sistem kesenian (gondang sabangunan), Sistem peralatan hidup dan teknologi (ulos dan rumah bolon), Sistem religi dan upacara keagamaan (upacara adat sulang-sulang pahompu, mangulosi) serta Sistem mata pencaharian hidup (bertani), sistem pengetahuan.

Long Distance Interpersonal Communication Patterns of Parents and Children Tamsil, Ilma Saakinah; Andary, Ria Wuri; Khairunnisak, Khairunnisak
Journal of Computer Science, Information Technology and Telecommunication Engineering Vol 5, No 1 (2024)
Publisher : Universitas Muhammadiyah Sumatera Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jcositte.v5i1.18665

Well - established family communication will give attachment and mutual need to form communication patterns . For children who live far from their parents, communication is relied on media intermediaries and quite a few experience a lack of communication effective . The urgency of this research is seen long- distance interpersonal communication patterns of parents and children especially for Communication Science students at Medan Area University class of 2022 who come from from outside Medan and its obstacles . This qualitative research method uses Focus Group Discussion which involves ten parents and ten child as a participant. The result is the long- distance interpersonal communication patterns of parents and children use secondary communication patterns that is via cellphone. Characteristics of interpersonal communication can be strengthen interpersonal relationships between parents and children especially in context parenting . Ten parent participants applied authoritative communication patterns , meanwhile authoritarian communication patterns , permissive communication patterns No found. However, communication is established tend to only fulfill material needs and focus more on the mother. The role of fathers is still minimal, what can be done impact on fatherless parenting. Obstacle factor long distance communication patterns viz internet connection , busy parents and children making communication limited. It is important for parents and children to maintain effective communication in order to benefit the not lost because distance physique .

Strategi Komunikasi Pemasaran Wisata Pantai Pasir Putih Parbaba Dalam Meningkatkan Kunjungan Wisatawan di Kabupaten Samosir Haris, Abdul; Sihaloho, Arnelia; Andary, Ria Wuri
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 8 (2024): Vol. 2, No. 8, 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13335825

This study aims to determine the efforts of the Pasir Putih Parbaba Beach tourism management in improving the marketing communication strategy of Pasir Putih Parbaba Beach tourism, to determine the inhibiting factors of the marketing communication strategy of Pasir Putih Parbaba Beach tourism in increasing tourist visits. This study discusses and presents a description of the data obtained through the results of field research through data collection methods that have been mentioned in the previous chapter. Here the author uses a descriptive method with a qualitative approach. Qualitative research is a research procedure that produces descriptive data in the form of words or spoken words from people and behavior can be observed.

Brand Recall on Indomie's Tagline "Seleraku" (Semiotic Analysis of Roland Barthes on Indomie's Tagline) Andary, Ria Wuri; Tamsil, Ilma Saakinah
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 2 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i2.7139

Brand recall plays a crucial role in building a strong relationship between consumers and brands. One important aspect of brand recall is the use of a tagline, which aims to create a lasting impression and strengthen brand recall. This study delves deeper into the power of the tagline "Seleraku" in building brand recall for Indomie products. Using Roland Barthes' semiotic approach, this research analyzes the deeper meaning behind the tagline. The findings show that the tagline "Seleraku" not only refers to taste but also creates a strong emotional connection between consumers and the Indomie brand. Through an analysis of advertisement content, it was found that the consistent use of visuals and text reinforces the connotative meaning of the tagline, such as pride in being a local product and personal attachment. This connotative meaning plays a significant role in shaping consumer memory of the Indomie brand. Furthermore, the study also found that the consistency of the tagline’s use across various advertising media contributed to Indomie's success in creating high brand awareness. Therefore, it can be concluded that the tagline "Seleraku" is a key factor in Indomie's success in building customer loyalty and maintaining its dominant position in the instant noodle market. This study contributes to a deeper understanding of the role of semiotics in marketing communication, particularly in the context of building brand recall.

The Role of Social Media in the Formation of Global Cultural Identity Yolanda, Agnita; Andary, Ria Wuri; Tamsil, Ilma Saakinah; Zaman, Khalil; Wei, Sun
Journal of Social Science Utilizing Technology Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v3i1.2102

Background. In the contemporary digital era, social media platforms have become a dominant force in shaping cultural identities across the globe. The rapid dissemination of information and interactive communication fostered by platforms such as Instagram, TikTok, Twitter, and Facebook has significantly contributed to the formation of a shared global cultural identity. Purpose. This research explores the role of social media in influencing cultural perceptions, values, and behaviors among diverse communities. The primary objective of this study is to analyze how social media facilitates cultural exchange and contributes to the convergence of cultural norms, while also highlighting the tensions between global and local identities. Method. This study adopts a qualitative approach using content analysis and semi-structured interviews involving 30 active social media users from different cultural backgrounds. Data were analyzed thematically to identify recurring patterns and narratives regarding cultural identity construction. Results. The findings reveal that social media functions both as a platform for cultural homogenization and as a space for cultural hybridity. While global trends and popular content promote a sense of shared identity, users also reinterpret and adapt these influences to fit their local cultures, resulting in the emergence of hybrid cultural expressions. Moreover, the study indicates that social media plays a crucial role in youth identity formation and in promoting cross-cultural understanding. Conclusion. In conclusion, social media acts as a double-edged sword—supporting the development of a global cultural identity while preserving unique cultural elements. Future studies are recommended to further explore this dynamic in different regional contexts.

The Role of Social Media in the Formation of Global Cultural Identity Yolanda, Agnita; Andary, Ria Wuri; Tamsil, Ilma Saakinah; Zaman, Khalil; Wei, Sun
Journal of Social Science Utilizing Technology Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v3i1.2102

Background. In the contemporary digital era, social media platforms have become a dominant force in shaping cultural identities across the globe. The rapid dissemination of information and interactive communication fostered by platforms such as Instagram, TikTok, Twitter, and Facebook has significantly contributed to the formation of a shared global cultural identity. Purpose. This research explores the role of social media in influencing cultural perceptions, values, and behaviors among diverse communities. The primary objective of this study is to analyze how social media facilitates cultural exchange and contributes to the convergence of cultural norms, while also highlighting the tensions between global and local identities. Method. This study adopts a qualitative approach using content analysis and semi-structured interviews involving 30 active social media users from different cultural backgrounds. Data were analyzed thematically to identify recurring patterns and narratives regarding cultural identity construction. Results. The findings reveal that social media functions both as a platform for cultural homogenization and as a space for cultural hybridity. While global trends and popular content promote a sense of shared identity, users also reinterpret and adapt these influences to fit their local cultures, resulting in the emergence of hybrid cultural expressions. Moreover, the study indicates that social media plays a crucial role in youth identity formation and in promoting cross-cultural understanding. Conclusion. In conclusion, social media acts as a double-edged sword—supporting the development of a global cultural identity while preserving unique cultural elements. Future studies are recommended to further explore this dynamic in different regional contexts.

Representasi Budaya Batak Toba Dalam Film œNgeri-Ngeri Sedap (Analisis Semiotika Roland Barthes) Pratiwi, Widya; Matondang, Armansyah; Andary, Ria Wuri
Jurnal Antropologi Sumatera Vol. 21 No. 2 (2024): Jurnal Antropologi Sumatera, Juni 2024
Publisher : Program Studi Antropologi Sosial Pascasarjana Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jas.v21i2.58045

Film adalah contoh bentuk media komunikasi massa. Film yang menonjolkan budaya Indonesia, khususnya budaya masyarakat batak toba adalah film œNgeri Ngeri Sedap Penelitian ini bertujuan untuk mengetahui representasi budaya batak toba dalam pemaknaan denotasi, konotasi dan mitos. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan mengklasifikasi adegan berdasarkan tujuh unsur budaya universal Koenjaraningrat (1979) dan metode analisis semiotika Roland Barthes. Hasil penelitian menunjukkan bahwa terdapat tujuh representasi budaya batak toba dalam film œNgeri-Ngeri Sedap antara lain: Bahasa, Sistem Kemasyarakatan (martutur), Sistem kesenian (gondang sabangunan), Sistem peralatan hidup dan teknologi (ulos dan rumah bolon), Sistem religi dan upacara keagamaan (upacara adat sulang-sulang pahompu, mangulosi) serta Sistem mata pencaharian hidup (bertani), sistem pengetahuan.

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