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All Journal Journal Information System Development JURIKOM (Jurnal Riset Komputer) JAIM (Jurnal Abdi Masyarakat) JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Jurnal Pengabdian Kepada Masyarakat Bulletin of Information Technology (BIT) INFORMATIKA SATIN - Sains dan Teknologi Informasi
Juwari Juwari
Universitas PGRI Madiun
Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Veterinary Other

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Journal : JAIM (Jurnal Abdi Masyarakat)

 1 
SOSIALISASI INTEGREATED DIGITAL BUSINESS SEBAGAI PENDORONG DIGITALISASI PRODUK PADA KELOMPOK UMKM BATIK LESTARI KECAMATAN SAWAHAN KABUPATEN MADIUN Muh Nur Luthfi Azis; Estuning Dewi Hapsari; Yoga Prisma Yuda; Juwari Juwari
Jurnal Abdi Masyarakat Vol. 5 No. 2 (2022): Jurnal Abdi Masyarakat Mei 2022
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v5i2.2459

Abstract

Today's digital media opens up huge market opportunities. By applying the right techniques can increase traffic visits to social media. Applying techniques using hashtags, copywriting, and SEO. UMKM Batik Lestari is currently still implementing conventional marketing. So needs assistance and training for Integrated Digital Business. With the Integrated Digital Business method, website media and Instagram social media. When there is no content and only uses the hashtags of the 44 user reachable accounts. Integrated condition no content, the account reachable 57 users. Integrated when there is content with hashtags and copywriting, the accounts reachable by 78 users. Integrated when conditions Use hashtags, copywriting, SEO accounts reached 245 users. The increase in visitor traffic on social media accounts is very significant when applying the right Integrated technique. 
Co-Authors Abdul Rozaq Hapsari, Estuning Dewi Kelik Sussolaikah Moch Yusuf Asyhari Moch. Yusuf Asyari Muh Nur Luthfi Azis Pratiwi Susanti Puguh Jayadi Slamet Yulianto Wartono Wartono Yoga Prisma Yuda