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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Ilmiah Edunomika (JIE) Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Jurnal Pengabdian Kepada Masyarakat Indonesia
Pindo Asti
Universitas STEKOM
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Public Health Social Sciences

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Employee Emotions on Employee Performance: The Role of Human Character Pindo Asti; Dewi Widyaningsih; Agus Priyadi
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 2 (2022): Article Research Volume 5 Number 2, Juni 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i2.787

Abstract

This study strives to enhance employee performance by bridging the mediating role of the human character of the Emotional Employee. Employee emotional changes can be boosted by potential human character, which would have the ability to strengthen employee performance. Data has been collected from 227 employees across the profession, and this has been analyzed using structural equation modeling SEM-PLS. The findings of the SEM show that emotional employee have a positive direct effect on the human character. The data results using this quantitative method showed that employees' emotions had a direct positive impact on human character. Emotional wealth has a positive effect on employee performance. The human character holds proven to potentially bridge the inconsistency of employee emotional changes towards optimizing employee performance. From a methodological standpoint, the role of "static" human characters is paired with symmetrical and asymmetric statistical instruments to better comprehend contingencies and interactions in this study. This approach adds to the literature by examining how individual characters must be awakened through employees' emotions for them to perform well.
Analisis Perceived Usefulness, Perceived Ease of Use dan Perceived Risk Terhadap Minat Penggunaan Pembayaran Digital Quick Response Indonesia Standard (QRIS) Pada Pelaku UMKM Edwin Zusrony; Luthfy Purnanta Anzie; Pindo Asti; Gibson Manalu; Ivan Permana; Tri Imaliya
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.1211

Abstract

The research aims to measure and determine the effect of perceived usefulness, perceived ease of use, and perceived risk on the interest in using QRIS digital payments by MSME actors in Salatiga City, Central Java Province. Data collection uses Google Forms with a Likert scale. The sample that will be used is 60 MSME respondents in the city of Salatiga with a non-probability sampling technique of the convenience sampling type, namely because of the ease of obtaining data. Data analysis used multiple linear regression methods and was processed using SPSS 26.0. The results of the study show that the variables perceived usefulness, perceived ease of use, and perceived risk have a significant influence on the interest in using QRIS digital payments by MSME actors in Salatiga City and the perceived usefulness variable has a dominant effect on the interest in using QRIS digital payments by MSME actors in Salatiga City, Central Java Province.
Peningkatan Daya Saing Produk UMKM Melalui Pelatihan Branding Emosional dan Pengemasan Ramah Lingkungan Bagi Ibu PKK Desa Asinan, Kabupaten Semarang Tri Imaliya; Herty Ramayanti Sinaga; Pindo Asti; Ivan Permana; Gibson Manalu; Daniel Adi Setya Rahardjo; Kusna Djati Purnama
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 1 (2025): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i1.7687

Abstract

Modern marketing requires a distinctive product identity to attract potential buyers. This community engagement activity aimed to enhance the competitiveness of Pokja 2 MSME products managed by PKK women in Asinan Village, Semarang Regency, through training on emotional branding and eco-friendly packaging. The main challenges faced by the community partners included a lack of understanding in crafting brand narratives that appeal to consumers’ emotions and the use of packaging that did not align with sustainable principles. The training was delivered through a participatory approach combining interactive lectures, group discussions, and hands-on practice, conducted offline on June 16, 2025, at the Asinan Village Hall. A total of 30 participants representing PKK groups from neighborhood to village level actively took part in the sessions. The results indicated a significant improvement in participants’ understanding of the importance of product storytelling that reflects values such as family ties, local identity, and consumer empathy. This was evidenced by the pre-test and post-test results, showing an increase in branding comprehension from 24% to 84%.
Peran Good Corporate Governance (GCG) Dalam Meningkatkan Nilai Perusahaan Sektor Pertambangan Dwi Astutik; Deny Nitalia Mindrawati; Zahra Dinul K; Daniel Adi Setya Rahardjo; Pindo Asti
EKOBIS Vol 13 No 2 (2025): Jurnal Ekobis
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v13i2.2227

Abstract

This paper aims to examine the direct effect of Good Corporate Governance practices on firm value. Specifically, this study examines the direct effect of the role of an independent board of commissioners and an audit committee on firm value using agency theory and signaling theory. These two theories were chosen because they are able to explain managerial mechanisms such as oversight and information transparency, which can help companies reduce agency conflicts while providing positive signals to investors. The analytical method used in this study is ordinary least squares (OLS) using a quantitative approach. The sample in this study were mining companies listed on the Indonesia Stock Exchange between 2021 and 2024. The analysis results show that the presence of an independent board of commissioners and the size of the audit committee are positively and significantly correlated with firm value, thus, a strong governance structure is in line with increasing firm value. This study provides empirical contributions and public policy implications that strongly support the relevance of GCG as an important instrument in creating long-term value in companies and represents a limited literature on the influence of CG and firm value in the mining sector.
THE ROLE OF GREEN TRUST IN MEDIATING THE RELATIONSHIP BETWEEN GREEN PERCEIVED VALUE AND GREEN PURCHASE INTENTION OF E-COMMERCE BEAUTY PRODUCTS Wulan Nur Wijayanti; Edwin Zusrony; Pindo Asti; Gibson Manalu
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19745

Abstract

This study investigates the impact of Green Perceived Value on Green Purchase Intention mediated by Green Trust among Generation Z consumers aged 18-25 living in Semarang Regency who purchase skincare on e-commerce platforms. The sampling technique used a purposive sampling method and obtained 70 respondents. This study used a quantitative study using SEM-PLS. The data collection technique used a questionnaire and was measured using a Likert scale of 1-5. Based on the results of the quantitative investigation of Structural Equation Modeling (SEM), the response results showed a significant positive relationship between Green Perceived Value activities on Green Purchase Intention. Furthermore, the Green Trust variable was able to mediate the influence of Green Perceived Value on Green Purchase Intention. In addition, Green Trust was found to have a positive impact on Green Purchase Intention. These findings emphasize the importance of the Green Perceived Value strategy in encouraging Green Purchase Intention, and skincare companies can focus more on increasing Green Perceived Value and Green Trust to encourage Green Purchase Intention.
Sosialisasi dan Pendampingan Hak Kekayaan Intelektual bagi Kelompok UMKM di Kota Semarang sebagai Strategi Perlindungan Bisnis Sri Yulianingsih; Endang Kustami; Daniel Adi Setya Rahardjo; Gibson Manalu; Dhevi Dadi Kusumaningtyas; Maulana Fahmi Idris; Herty Ramayanti Sinaga; Pindo Asti; Puteri Anindya Maulan; Sutari Sri Rejeki; Feri Lupiana; Heni Dwi Listiyaningrum; Putri Pratiwi; Sri Murtini
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 5 No. 2 (2026): Juni: Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v5i2.4832

Abstract

MSMEs in Semarang City, particularly those affiliated with the Tembalang branch of the Muslim Women's Entrepreneurs Association (IPEMI), still face limited understanding of the importance of Intellectual Property Rights (IPR) as a business protection instrument. This community service activity aims to increase MSMEs' awareness and legal capacity through IPR socialization and mentoring. The implementation method includes interactive lectures, case discussions, and technical assistance for trademark and copyright registration. The activity was attended by 20 participants and took place at the English Café, Tembalang, Semarang City. The final evaluation results showed a 90% increase in participants' technical skills, indicated by a better understanding of IPR registration procedures, recognition of brand classification, and the ability to prepare simple registration documents. This mentoring contributed to strengthening business legality and MSME competitiveness. In conclusion, IPR socialization and mentoring are effective as business protection strategies. Recommendations include the need for a sustainable program in the form of regular IPR consultation clinics and collaboration with the Ministry of Law and Human Rights to expand access to registration.
The Impact of E-WOM and Flash Sales on Impulse Buying Among Gen Z E-Commerce Users: The Mediating Role of Positive Emotions Ramadhani Oktaviana Putri; Edwin Zusrony; Wesly Tumbur ML Tobing; Pindo Asti
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 5 No. 4 (2026): November: Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v5i4.4939

Abstract

This study aims to analyze the influence of Electronic Word of Mouth (E-WOM) and Flash Sales on increasing impulse buying among Gen Z e-commerce users, emphasizing the mediating role of Positive Emotion. This research uses a quantitative approach with a total of 60 respondents in Semarang Regency, selected through non-probability purposive sampling. Data were collected using a questionnaire with a 1–5 Likert scale. Data analysis was conducted using SEM-PLS through SmartPLS version 4.1.1.8. The research results show that E-WOM does not have a positive and significant effect on impulse buying, while Flash Sales have a positive and significant effect on impulse buying. Furthermore, Positive Emotion has been proven to mediate the relationship between E-WOM and Flash Sales on impulse buying behavior. These findings indicate that digital communication and limited-time promotional strategies can influence impulse buying behavior through positive emotional responses among Gen Z e-commerce users. This research provides practical contributions to e-commerce managers in designing more effective marketing strategies by leveraging the power of digital communication and limited-time promotions to encourage consumer purchasing behavior.
Co-Authors Agus Priyadi Daniel Adi Setya Rahardjo Deny Nitalia Mindrawati Dewi Widyaningsih Dwi Astutik Edwin Zusrony Endang Kustami Feri Lupiana Gibson Manalu Heni Dwi Listiyaningrum Herty Ramayanti Sinaga Ivan Permana Kusna Djati Purnama Kusumaningtyas, Dhevi Dadi Luthfy Purnanta Anzie Maulana Fahmi Idris Puteri Anindya Maulan Putri Pratiwi Ramadhani Oktaviana Putri Sri Murtini Sri Yulianingsih Sutari Sri Rejeki Tri Imaliya Wesly Tumbur ML Tobing Wulan Nur Wijayanti Zahra Dinul K