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Vlog Content and YouTuber Image on the Decision to Donate with Awareness of Donating as an Intervening Variable Roli Apriyansyah; Sisnuhadi Sisnuhadi
Jurnal Maksipreneur Vol 12, No 1 (2022)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i1.1021

Abstract

The development of information technology impacts the pattern of society in collecting social funds. One of the popular technologies used in social fundraising efforts is YouTube. This research is in the form of field research which aims to analyze the effect of vlog content and YouTuber image on the decision to donate with the awareness of donating as an intervening variable. This study uses quantitative methods. Sources of data were obtained through research questionnaires which were distributed directly. A total of 110 questionnaires were successfully collected. Funds were analyzed using a variant-based structural equation model (SEM) analysis, known as Partial Least Square (PLS). The results of data analysis prove that vlog content, and YouTuber imagery have a significant influence on awareness of donation. This research also confirms that the vlog content and YouTube image affect the decision to donate through awareness to donate. Furthermore, awareness of donating is proven to significantly influence the decision to donate.
PENGARUH KARAKTERISTIK INDIVIDU TERHADAP PENGEMBANGAN KARIR PNS PEJABAT STRUKTURAL PADA KANTOR PEMERINTAH PROVINSI NTB RINI YULIANDARI; ASRI OKTIANI; ROLI APRIYANSYAH
GANEC SWARA Vol 17, No 4 (2023): Desember 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i4.631

Abstract

This research aims to see the influence of individual characteristics on the career development of structural civil servant officials at the NTB Provincial Government office. The formulation of the problem in this research is whether individual characteristics influence the career development of structural civil servants at the NTB Provincial Government office ?. This research is quantitative descriptive research. The population of this research is the total number of Civil Servants in the regional government offices of West Nusa Tenggara Province who occupy structural positions, namely 1,027 people. The sample was taken using the Slovin formula, so the sample size was 91.12 rounded up to 91 people. Simple multiple linear regression analysis, T-test, and correlation coefficient are the data analysis methods used. The results of the research that has been conducted show that the individual characteristics variable has a positive influence on career development. So it can be concluded that the proposed research hypothesis is completely accepted.