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Journal : VCD (Journal of Visual Communication Design)

THE PARADIGM SHIFT OF COMIC AS STORYTELLING MEDIA Sutanto, Shienny Megawati; Wardaya, Marina
VCD (Journal of Visual Communication Design) Vol. 5 No. 1 (2020): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v5i1.2685

Abstract

Comics are media stories that are not specific to a particular group of readers. But in reality, comics are often regarded as mere children's reading. This raises a negative paradigm for comics, and comics are considered as reading that degrades children's morale. This article will describe the history, definition, and function of comics as storytelling media, and how the negative paradigm affects the comic industry in Indonesia. As a medium, the comic is a means to convey messages similar to television, radio, newspapers, and magazines. And similar to other media, comics can be used to convey various kinds of information, not merely intended for entertainment only. Various kinds of messages, ranging from advertorials, political propaganda, public services, even education, can all be conveyed using comic media. However, most people still believe the false paradigm that that comic is only for children. This is a misunderstanding and is not true. Since the beginning, the Indonesian comic industry has always tried to grow and counter the negative paradigm. In order to revitalize comics as one Indonesian creative industry subsector, a paradigm shift on how the society values and appreciates comics not just as child reading material needs to happen. Keyword: comic, media, story, paradigm shift, creative industry.
"Clever Little Bag" Green Packaging Innovation from Puma Shienny Megawati Sutanto
VCD Vol. 3 No. 1 (2018)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (774.169 KB) | DOI: 10.37715/vcd.v3i1.800

Abstract

"Clever Little Bag" a green packaging innovation from Puma. The needs for packaging products in the retail business has taking its toll for the environment due to the large amount of natural resources used and residual packaging waste. Puma, shoe manufacturer are trying to reduce this effects by innovating "Clever Little Bag". This research aims to analyze how "Clever Little Bag" succeeds in reducing Puma's carbon footprint significantly.
Fetishism Towards The Visual Appearance Of The Character's Avatar In The Online Mobile Game Of Ragnarok: Eternal Love Shienny Megawati Sutanto
VCD Vol. 4 No. 1 (2019)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v4i1.1376

Abstract

Advances in communication technology and the internet, video games developed into games that can not only be played by two people, but many people at once, even up to millions of people. Massive multiplayer online role-playing game or abbreviated as MMORPG is a video game that is played by many people at once and is set in a virtual world. MMORPG generally gives players the freedom to create their own avatars, ranging from race, skin color, hair color, to costumes. In Ragnarok Online Mobile: Eternal Love or usually likened to RoM: Eternal Love, players must pay a sum of virtual money to get (randomly) unique costumes to enhance their character's visual appearance. Players are willing to spend up to millions of rupiah to buy the desired costume. Commodity fetishism is now no longer limited to material objects such as luxury cars, expensive watches and branded bags, but also to virtual commodities and video games. As in the phenomenon of RoM: Eternal Love, fetishism is a virtual commodity.
Beyond the Lantern Festival: Designing Fantasy Illustrations Inspired by Lontong Cap Go Meh and Kelenteng Hok An Kiong Shienny Megawati Sutanto; I Wayan Mudra; A. A. Gde Bagus Udayana; I Nyoman Suardina
VCD Vol. 9 No. 1 (2024): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i1.4697

Abstract

This study examines the creative process behind the illustrations of the fantasy novel "Warisan Dua Dunia" inspired by the Lontong Cap Go Meh tradition in Hok An Kiong Temple, Surabaya. This tradition is an interesting example of Indonesian and Chinese cultural acculturation. A qualitative descriptive method with observation, interview, and documentation techniques was used in this study. The theoretical framework used includes Visual Language (Tabrani) and The Big Triangle (Mc Cloud). The results showed that the creative process of the novel illustration began with observation and reflection on the Lontong Cap Go Meh tradition. The researcher combined the results of observation and reflection with personal experience to form a personal interpretation visualized in a manga style. Imaginative and realistic visualizations inspired by Chinese culture enrich the work's aesthetics and transport the reader into an imaginary world full of meaning. This study shows that the combination of contemplation, personal interpretation, and manga visual style produces a work that is not only relevant to the younger generation but also opens up new interpretation towards tradisi Lontong Cap Go Meh di Kelenteng Hok An Kiong.
The Use of Facebook Fanpage as Promotional Media for the Novel Book Fans by Using the Model of SMCR Berlo Shienny Megawati Sutanto
VCD Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v1i1.282

Abstract

The purpose of this research is to find out how Facebook fanpage can be used as media to promote novel for novel book fans by using SMCR Berlo models. This research use qualitative method s with interpretatif paradigm and fenomenologi aproach. The focus of this research is how to use publisher’s Facebook fanpage social network as a promotional media. The results from this research shows that promotion from the publisher through Facebook fanpage can be utilized to the maximum by interactive or two-way communication that occurs between a publisher with novel readers.