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All Journal Jurnal Mantik Enrichment : Journal of Management
Ruhul Fitri Rosel
Universitas Negeri Padang
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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EVALUATION OF THE IMPLEMENTATION OF THE TEACHING FACTORY PROGRAM OF SMKN 6 PADANG Mala Maulidina pratiwi; Ruhul Fitri Rosel; Ambiyar; Fahmi Rizal
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

Vocational High Schools (SMK) are required to be able to improve the quality of graduates by increasing practical learning programs, but basically the implementation of practice in schools is still not optimal which makes graduates not in accordance with what is needed by the industrial world. teaching factory is referred to as a factory in a school where the process and suggestions for learning through practice are in accordance with the industrial world. Teaching factory is expected to be a solution to be able to create vocational graduates in accordance with industry standards. However, in the implementation of the factory teaching program there will always be obstacles and problems, so evaluation is needed. The purpose of this research is to find out how the teaching factory program runs so that it is always good. The type of research used is descriptive with a qualitative approach. qualitative descriptive method with the subjects in this study were teachers and students of SMK N 6 Padang. The results of the research evaluation can be seen that the CIPP model, known as the factory teaching program, has been running well. Based on research on the evaluation of the teaching factory program at SMK N 6 Padang, overall the teaching factory program has been implemented well, although it is not perfect, there are still things that must be improved and developed so that the teaching factory implementation can run well. factory continues to run well in accordance with the objectives of the factory teaching program.
Analysis of Marketing Strategies to Increase MSME Income (Case Study of STAMPAI MSME) Ruhul Fitri Rosel; Muhammad Giatman; Yuliana
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.066 KB) | DOI: 10.35335/enrichment.v12i2.543

Abstract

Indonesia is one of the countries with a large number of MSME sectors. The establishment of MSME is one solution that can overcome both economic problems and unemployment problems. The goal of this study is to learn about MSMEs' marketing strategies in order to help them boost their revenue. The study, planning, implementation, and supervision of programs aimed at developing exchanges with the target market with the goal of accomplishing business goals is referred to as marketing strategy. Marketing strategy is able to describe a series of activities in achieving predetermined goals. This type of research is descriptive qualitative. This research was conducted at the STAMPAI MSME which is located at Jl, Kurnia, Tiakar Village, Kec. East Payakumbuh, Payakumbuh City. By using a SWOT analysis, you can find out what kind of marketing strategy is the most effective. Internal factors such as strengths and weaknesses, as well as external factors such as opportunities and threats are considered by MSMEs. The marketing strategy applied to this MSME is the Marketing Mix which consists of 4Ps, namely product, price, place, and promotion.
Co-Authors Ambiyar, Ambiyar Fahmi Rizal Mala Maulidina pratiwi Yuliana