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All Journal JURNAL GIZI DAN KESEHATAN Enrichment : Journal of Management Jurnal Sains Terapan Pariwisata Persona: Kajian Bahasa dan Sastra

Yuliana

Universitas Negeri Padang

Author-ID : 4171504

Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Veterinary Other

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Implementation of Technopreneurship in Culinary Departement of Vocational High School Triati; Muhammad Giatman; Yuliana
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This study aims to find out how to implementing technopreneurship in the culinary department at SMKN 2 Bukittinggi. This study uses a qualitative descriptive research approach. The research instrument was in the form of a questionnaire filled out by students and then analyzed to see the proportion of student interest and the form of entrepreneurship they had in the use of social media platforms. The results showed that 78% of the students were doing entrepreneurship activities using social media. Of the number of students who use the WhatsApp social media platform as much as 50% of the total number of students. They take advantage of information technology in the form of easy internet access with their social media account platforms in entrepreneurship.

Analysis of SWOT Strategies Creativepreneurship Youtube Content Creator (Case Study of Harryware Channel Content) Yosi Nofita Sari; Muhammad Giatman; Yuliana
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Content competition is no longer restricted to the quality of items that emphasize each other's distinct benefits. As a result, a plan is required to increase the number of viewers. This "harryware" content provider is a company that works in the creative video sector on the YouTube platform, using the Adsense system to generate cash. The goal of this research is to build a creative strategy for video-based company growth based on the content of the Harryware YouTube channel. This study employed a qualitative research method using a descriptive case study methodology. SWOT analysis (Strength, Weakness, Opportunity, Threat) is a data analysis approach that identifies internal and external elements that create strengths and weaknesses, as well as opportunities and impediments to corporate success. The harryware youtube channel's SWOT analysis is a mechanism for defining and implementing a plan to achieve its objective and goals. The findings of this study show a substantial market potential opportunity, as seen by the proliferation of channels with comparable talks, which is relatively high, but also a significant threat, namely channel sinking from numerous new channels. Who arrive and viewers choose more popular entertainment material, posing a different danger to harryware channel video content.

Garage Sale as an Opportunity for Entrepreneurial Students in The Fashion Field Mala Maulidina Pratiwi; Muhammad Giatman; Yuliana
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The purpose of this study is to determine the garage sale business strategy for students in the fashion sector that can be used as a business opportunity, in addition to knowing how the garage sale business strategy is for students, and what factors support students in choosing to run a garage sale business. . This study uses a qualitative descriptive approach to describe a garage sale business as an entrepreneurial opportunity for students with data collection techniques in the form of interviews and observations. Data analysis used triangulation, namely checking the validity of the data by checking data from the same source with different techniques and using the Guttman scale to analyze the supporting factors. The results show that garage sale data can be used as an entrepreneurial opportunity because it has several advantages, students' strategies in running a garage sale business through SWOT analysis and a garage sale business feasibility study, as well as several factors that support students to make a garage sale selling entrepreneurial opportunities. namely internal factors which include intelligence, motivation, ideals, talents, attitudes, personality, and creativity. for external factors include role factors, activities, competitors, capital and opportunities.

Obstacling Factors in Entrepreneurship in Songket Craftmen Ikhsan Dani Nugraha; Muhammad Giatman; Yuliana
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This study aims to see the factors that hinder the entrepreneurship of songket craftsmen in Agam district, West Sumatra, the research method used in this study uses the confirmatory factor analysis research method. Using descriptive analysis, the data taken through the questionnaire is then presented in graphic form. The results of the research obtained are Internal factors that hinder entrepreneurial embroidery craftsmen are duties as a housewife, pregnancy period and the task of taking care of children. While from an emotional point of view, it is difficult to make decisions because there are too many considerations. In addition, the condition of feelings and relationships between men and women in an effort interferes with their concentration in doing business. For external factors, socio-cultural factors that hinder female craftsmen in Jorong Lundang in entrepreneurship are the assumptions of society that those who make a living are women.

Analysis of The Impact of Covid-19 on MSMEs Case Study: Street Vendors (PKL) in Pasar Raya Padang Rofi Chandra; Muhammad Giatman; Yuliana
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The COVID-19 pandemic, which is currently being felt by the world's population, has had a lot of impacts, both by the government and even small communities. The real impact of Covid-19 is that it affects economic problems. One of the impacts that has a very big influence is economic problems. Global economic growth is also declining, marked by a declining world GDP of 2%. Indonesia's economy in the future will be very dependent on the process of handling this pandemic. This research explains the current state of MSMEs that are experiencing a recession, and how MSME actors can maintain their activities. The method used in this study is a qualitative approach with the method of interviewing directly with first-party speakers and SWOT analysis. MSMEs are currently very influential during the pandemic in order to stabilize the economy.

The Influence of Social Media on The Development of Songket Entrepreneurship in Bukittinggi City Emi Vovo Sembiring; Muhammad Giatman; Yuliana
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

The development of increasingly sophisticated technology requires business people to improve their product sales strategies. Businesses conducted in the conventional way will be difficult to compete in the era of globalization. One of the challenges faced moment is that numerous business people use advances in communication technology, similar as the use of social media, this will clearly be more profitable because it provides easy access to product deals, reaching numerous consumers. The author is interested in conducting exploration to find out how important influence the use of information communication technology similar as social media has on the development of songket entrepreneurship in the megacity of Bukittinggi. This study used descriptive qualitative method. Descriptive research is used to obtain data systematically about understanding. Qualitative research is research that aims to obtain information rationally. The results in this study can be seen from several aspects including social media being able to increase product sales results, always adapting to the times, product quality that must be maintained. From the analysis of the data obtained using interviews and literature studies, it can be concluded that sales by utilizing social media as a place of promotion can increase sales results, but cannot be separated from that of course the product is packaged as well as possible to attract buyers. The use of social media has an impact on the development of songket entrepreneurship in Bukittinggi.

Analysis of Marketing Strategies to Increase MSME Income (Case Study of STAMPAI MSME) Ruhul Fitri Rosel; Muhammad Giatman; Yuliana
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Indonesia is one of the countries with a large number of MSME sectors. The establishment of MSME is one solution that can overcome both economic problems and unemployment problems. The goal of this study is to learn about MSMEs' marketing strategies in order to help them boost their revenue. The study, planning, implementation, and supervision of programs aimed at developing exchanges with the target market with the goal of accomplishing business goals is referred to as marketing strategy. Marketing strategy is able to describe a series of activities in achieving predetermined goals. This type of research is descriptive qualitative. This research was conducted at the STAMPAI MSME which is located at Jl, Kurnia, Tiakar Village, Kec. East Payakumbuh, Payakumbuh City. By using a SWOT analysis, you can find out what kind of marketing strategy is the most effective. Internal factors such as strengths and weaknesses, as well as external factors such as opportunities and threats are considered by MSMEs. The marketing strategy applied to this MSME is the Marketing Mix which consists of 4Ps, namely product, price, place, and promotion.

Impact of Digital Technology on Entrepreneurship in Fashion Departement if Vocational High School Afri Ola Dewi; Muhammad Giatman; Yuliana
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This study aims to determine how the application of entrepreneurship in the field of fashion at SMKN 1 Ampek Angkek. This study uses a descriptive qualitative approach. The research instrument in the form of a questionnaire filled out by students was then analyzed to see the proportion of student interest and the form of entrepreneurship they have in using social media platforms. The results showed that 95% of students carried out entrepreneurial activities using social media, especially Tik Tok. They take advantage of information technology in the form of easy internet access with their social media account platforms in entrepreneurship to introduce their work.

Digitial Marketing Strategy of Property Agents in Civil Departement Masrizal; Muhammad Giatman; Yuliana
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This study aims to determine how the digital marketing strategy of property agent in the civil department at SMKN 1 Sumatera Barat. This study uses a descriptive approach. The research instrument in the form of a questionnaire filled out by students was then analyzed to see the proportion of student interest and the form of entrepreneurship they have on social media platforms. Digital marketing strategy for real estate agents in civil department i.e. Social media, Email Marketing, Digital Pay per Click Advertising, Search Engine Optimization.

The Role of Entrepreneurship Education in Increasing Entrepreneurial Motivation Alvien Khardin; Muhammad Giatman; Yuliana
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

The purpose of this study will be to examine the role of entrepreneurship education in increasing entrepreneurial motivation. The results of this study are expected to be input for the development of entrepreneurship education in schools and universities in order to encourage the birth of intellectuals who choose a career as an entrepreneur (entrepreneur). In the end, with the increasing number of school graduates and undergraduates who choose to become entrepreneurs, the problem of limited employment opportunities can be resolved, so that it is hoped that economic development in Indonesia will continue to increase and advance. The method used in this study is to use a literature review. The results of this study are (1) entrepreneurship education is a process or activity carried out in order to internalize the entrepreneurial mentality, transmit entrepreneurial knowledge and skills to students through formal educational institutions (schools and universities) and non-formal institutions (training institutions) in an effort to take advantage of business opportunities. (2) entrepreneurial motivation is the driving force that makes someone do a new business as a long-term career. The driving force can come from within, such as intentions and desires, or from outside, such as advice, suggestions and input. (3) entrepreneurship education plays a very important role in increasing entrepreneurial motivation.

Co-Authors Afri Ola Dewi Alvien Khardin Alyya Alyya Asmar Yulastri Emi Vovo Sembiring Ikhsan Dani Nugraha Intan Witari Mala Maulidina pratiwi Masrizal Rofi Chandra Ruhul Fitri Rosel Syifa Qalbina Triati Veronica Yulisna Sinukaban Yenni Hayati Yosi Nofita Sari

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