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All Journal JURNAL MANAJEMEN Jurnal Ilmiah Edunomika (JIE)
Fanny Dwi Puspitasari
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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THE IMPACT OF PRINTING BENEFIT QUALITY, SATISFACTION CUSTOMER AND CLIENT DEPENDABILITY IN EFFORTS TO EXTEND COMMERCE DEALS TURNOVER ANGELA GIFT PRINTING IN SURABAYA Sofyan Lazuardi; Fanny Dwi Puspitasari; Etin Puspitasari
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 7, No 2 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v7i2.1098

Abstract

This study aims to clarify the quality of printing services and customer satisfaction can significantly affect Customer Loyalty in an effort to increase sales turnover of printing business angela souvenir surabaya. This research uses quantitative research methods. The population in this study is customers who use angela souvenir surabaya printing services with a sample of 18 respondents, then analysis techniques and using statistics using spss 25.00. to Knowing the results requires Multiple Linear Test, Test F and Test t. Variable quality of print service quality (X1) and customer satisfaction (X2). These have a significant impact on the dependent variable of customer loyalty (Y).  Print quality (X1) and customer satisfaction (X2) scores can affect customer loyalty (Y) by 0.888 indicating that 88.8% of customer loyalty variables and the remaining 11.2% are not explained by other variables. Print Service Quality (X1) t count (3,759) t table (2,131) with significance level 0.002 0.05.Customer Satisfaction (X2)t count (3,181)t table (2,131) with a significance level of 0.006 0.05. That partially The Quality of Print Services and Customer Satisfaction (X2) significantly affects Customer Loyalty (Y) in an effort to increase sales turnover at Angela Souvenir Printing in Surabaya.
PERAN KESAMAAN PERILAKU DAN PERSEPSI RISIKO KESEHATAN TERHADAP PARA-SOCIAL INTERACTION DAN NIAT BELI MAKANAN SEHAT BERKELANJUTAN Fanny Dwi Puspitasari; Purwanto; Fatchurrohman, Mochamad
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17219

Abstract

This study aims to analyze the relationship between healthy behavior similarity and health risk perception on para-social interaction (PSI) and the intention to purchase sustainable healthy food. Drawing upon the Health Belief Model (HBM), this research develops and validates a conceptual model linking healthy behavior similarity to PSI and purchase intention. A validated sample of 198 respondents was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that (1) healthy behavior similarity is positively associated with PSI and consumers’ purchase intention; (2) perceived susceptibility and severity are also positively related to PSI and purchase intention. Lastly, PSI positively influences consumers’ intention to purchase. These findings highlight the effectiveness of digital celebrity endorsements in enhancing follower engagement and encouraging the purchase of health-related products.
Co-Authors Etin Puspitasari Fatchurrohman, Mochamad Purwanto Sofyan Lazuardi