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All Journal Siber Nusantara of Economic and Finance Review (SNEFR)
M. Rizky Mahaputra
Universitas Mercu Buana, Jakarta, Indonesia

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Determining Purchase Decisions: Analysis of Green Marketing and Digital Marketing (Marketing Management Literature Review) M. Rizky Mahaputra; Farhan Saputra; Raihan Saputra
Siber Nusantara of Economic and Finance Review Vol. 1 No. 1 (2024): Siber Nusantara of Economic and Finance Review (October 2024)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/snefr.v1i1.272

Abstract

The purpose of writing this Literature Review Paper is to determine the influence of green marketing and digital marketing variables on purchasing decisions. Using qualitative methods and Library Research. The research results show that green marketing influences purchasing decisions, digital marketing influences purchasing decisions, green marketing and digital marketing together influence purchasing decisions.
Co-Authors Farhan Saputra Raihan Saputra