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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat juremi: jurnal riset ekonomi PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Prosiding University Research Colloquium Jurnal Pengabdian Masyarakat Nusantara Joong-Ki
Tubel Agusven
Program Studi Manajemen, STIE Pembangunan Tanjungpinang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS

 1 
THE INFLUENCE OF BRAND AMBASSADOR JOE TASLIM AND TRUST IN SHOPEE INDONESIA’S PURCHASING DECISIONS Mardhotilla Annisa Rahman; Awliya Afwa; Tubel Agusven
PENANOMICS: International Journal of Economics Vol. 1 No. 2 (2022): August
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.11 KB) | DOI: 10.56107/penanomics.v1i2.32

Abstract

The purpose of this study is to see if there is a significant influence between Brand Ambassadors, Trust in Purchasing Decisions in students of Riau Islamic University. The sample in this study was a student of Riau Islamic University who had worked at Shopee Indonesia and knew that one of Shopee Indonesia's Brand Ambassadors was Joe Taslim as many as 100 respondents with the Lemeshow formula (1997). The sampling technique in this study used Porpusive Sampling and Snowball Sampling Techniques. Methods for data processing using data collection scale techniques, Multiple Liner Regerence, Determination Efficiency, Partial T test, and simultaneous test F. From the results of the tests that have been carried out, it can be shown that the Brand Ambassador has a positive and significant effect on the purchase decision, Trust has a positive and significant effect on the purchase decision, and the Brand Ambassador and Trust have a positive and significant influence on the purchase decision.
Co-Authors Angie Yuanita Annisa Dwi Fitri Komalasari Asep Supriatna Awliya Afwa Charly Marlinda Dwi Septi Haryani Eka Kurnia Saputra Evita Sandra Herman Ludi Warisman M Syafnur Mardhotilla Annisa Rahman Maryati Muqtafin Muqtafin Nanda Kristia Santoso Raja Hardiansyah Rapida Nuriana Risnawati Risnawati S Satriad Satriadi Selvi Fauzar Sulastri Sulastri Surya Kusuma Surya Kusuma Surya Kusumah Ulfa Oktavani Nasution Yanto, Meidi Yoga Trymikha Pradana Yusmawati Yusmawati