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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Budimas : Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Perbankan (JUMPA) Management Research Studies Journal Jurnal Ekonomi, Manajemen, Akuntansi
Suharyanto
Perbanas Institute
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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THE EFFECT OF ELECTRONIC WORD OF MOUTH AND SOCIAL MEDIA MARKETING ON THE PURCHASE DECISION OF BILLIONAIRE'S PROJECT PRODUCTS THROUGH PRODUCT QUALITY Suharyanto Suharyanto; Nial Riyadi Rahman
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4816

Abstract

The purpose of this study was to analyze the effect of Electronic Word of Mouth and Social Media Marketing on the Purchase Decision of Billionaire's Project clothing with Product Quality as the Mediation variable. The research design used is quantitative research with associative methods, namely methods that are formulated to provide answers to problems that have a relationship or influence between 2 or more variables. The data used is primary data obtained through distributing questionnaires to 105 respondents with the criteria that they are buyers of Billionaire's Project products. The results of the study indicate that the Social Media Marketing variable has a direct or indirect effect on purchasing decisions. Meanwhile, the Electronic Word of Mouth variable has no direct effect on the Purchase Decision. However, through the Product Quality variable as a mediating variable, Electronic Word of Mouth has an effect on Purchase Decision.
ACCEPTANCE ANALYSIS OF USING JD.ID ECOMMERCE APPLICATION WITH TAM METHOD Saripudin Saripudin; Suharyanto Suharyanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3436

Abstract

Technological developments, especially in the field of e-commerce such as JD.ID provide convenience and benefits for users. The presence of this application is interesting because it strengthens the brand with guaranteed original products. This study aims to examine the effect of the perceived ease of use variable, whether perceived usefulness has an effect on the use of the JD.ID application with the basic theory of Technology Acceptance Model (TAM). This research is a type of quantitative research conducted by survey. The data collection technique used in this study was a questionnaire (questionnaire) which was distributed online. The sample of this research is the application users. The population in this study amounted to 100 respondents. The sampling technique used was an online questionnaire, the method used was purpose sampling. Data processing method with Smart PLS 3 application. From the test results, it can be seen that perceived ease of use, perceived usefulness have a positive and significant effect on application use. From these results, it means that the higher the perceived ease and usefulness of consumers, the higher the use of the application. The results of this study are in line with the Technology Acceptance Model (TAM) theory.
Information System Analysis with Delone & Mclean Model Approach on Online Services of Perbanas Institute library Suharyanto; Anggi Kwirndhany; Pamela Magdalena
Management Research Studies Journal Vol. 3 No. 1 (2022): Management Research Studies Journal
Publisher : Perbanas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (739.195 KB) | DOI: 10.56174/mrsj.v3i1.478

Abstract

The purpose of this study was to determine the effect of system quality, information quality, service quality on satisfaction, and the effect of satisfaction on net benefits using the DeLone & McLean model. The population in this study were Perbanas Institute students who had used the Online Library Service. The sampling technique was selected using purposive sampling and a sample of 100 people. Data retrieval using primary data with a questionnaire tool and the method used is SEM (Structural Equation Modeling) with the help of the SmartPLS application. The results showed that system quality, information quality and service quality had a positive and significant effect on user satisfaction, then user satisfaction had a positive and significant effect on net benefits. In the intervening, relationship system quality, information quality and service quality have a positive and significant effect on net benefits through user satisfaction.
Analisis Media Sosial Marketing dan Optimasi Mesin Pencari (SEO) Terhadap Kesadaran Merek dan Minat Beli Citra Melati Khairunnisa; Suharyanto; Taufik Ariyanto
Jurnal Manajemen dan Perbankan (JUMPA) Vol. 10 No. 2 (2023): Jurnal Manajemen dan Perbankan (JUMPA)
Publisher : Sekolah Tinggi Ilmu Ekonomi Y.A.I - Jakarta - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55963/jumpa.v10i2.530

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh media sosial marketing dan optimasi mesin pencari (SEO) terhadap kesadaran merek dan minat beli. Penelitian ini menggunakan metode kuantitatif, pengambilan sampel penelitian ini menggunakan non probabilitas sampling dengan teknik purposive sampling yang dilakukan dengan memilih sampel berdasarkan kriteria tertentu. Manfaat dari penelitian ini adalah sebagai pengembangan ilmu pengetahuan mengenai digital marketing terlebih pada bidang media sosial marketing dan optimasi mesin pencari (SEO) serta dapat menambah studi mengenai kesadaran merek dan minat beli. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dari 100 responden. Alat analisis yang digunakan adalah teknik outer model dan inner model dengan software SmartPLS. Hasil penelitian menunjukan menujukan: (1) media sosial marketing berpengaruh secara signifikan terhadap minat beli; (2) media sosial marketing berpengaruh signifikan terhadap kesadaran merek; (3) optimasi mesin pencari berpengaruh secara signifikan terhadap kesadaran; (4) optimasi mesin pencari berpengaruh secara signifikan terhadap minat beli; (5) kesadaran merek berpengaruh secara signifikan terhadap minat beli; (6) media sosial marketing tidak berpengaruh signifikan secara tidak langsung terhadap minat beli; dan (7) optimasi mesin pencari tidak berpengaruh signifikan secara tidak langsung terhadap minat beli.
DIGITAL COMMUNITY SERVICE DEVELOPMENT AND SOCIAL ENTREPRENEURSHIP PT. KERETA API INDONESIA (PERSERO) Patria Laksamana; Saripudin saripudin; Suharyanto Suharyanto
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 2 (2023): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i2.11374

Abstract

PT Kereta Api Indonesia (KAI) menghadapi tantangan besar akibat pandemi COVID-19 yang terus berubah. Dalam upaya untuk bertahan dan tumbuh di tengah ketidakpastian ini, perusahaan ini telah mengadopsi pendekatan adaptasi yang proaktif. Rencana bisnis tahun 2020 - 2024 PT KAI mencakup beberapa elemen kunci, termasuk identifikasi pasar baru dan peluang bisnis potensial, pengembangan strategi pemulihan yang kuat, serta investasi dalam kampanye promosi guna meningkatkan minat penumpang.Salah satu aspek utama dari rencana ini adalah penelaahan ulang pasar dan penyesuaian kebutuhan pelanggan. PT KAI telah memprioritaskan identifikasi pasar baru yang muncul sebagai dampak dari perubahan tren perjalanan akibat pandemi. Ini mencakup peningkatan layanan kereta api jarak jauh yang dapat menjadi alternatif bagi penumpang yang enggan terbang atau menggunakan moda transportasi lain. Selain itu, perusahaan telah merancang strategi pemulihan yang berfokus pada peningkatan kualitas layanan, keamanan, dan kebersihan untuk meningkatkan kepercayaan penumpang. Investasi dalam teknologi dan inovasi juga menjadi bagian integral dari upaya pemulihan, termasuk pengembangan aplikasi mobile yang mempermudah pemesanan tiket dan memantau jadwal kereta. Terakhir, PT KAI berkomitmen untuk memperkuat promosi dan pemasaran produknya, dengan fokus pada kampanye yang menarik perhatian pelanggan potensial. Ini mencakup promosi paket perjalanan dan penawaran khusus untuk menarik penumpang kembali ke kereta api. Rencana PT KAI untuk tahun 2020 - 2024 mencerminkan komitmen perusahaan dalam menghadapi tantangan pandemi dengan beradaptasi, berinovasi, dan memberikan layanan berkualitas tinggi kepada pelanggan. Keyword : Layanan prima, Covid-19, Akses Digital, KAI, Integrasi. Abstract: PT Kereta Api Indonesia (KAI) is facing significant challenges due to the ever-changing COVID-19 pandemic. In an effort to survive and grow amidst this uncertainty, the company has adopted a proactive approach to adaptation. PT KAI's 2020-2024 business plan encompasses several key elements, including the identification of new markets and potential business opportunities, the development of a robust recovery strategy, and investment in promotional campaigns to boost passenger interest.One of the main aspects of this plan is the review of markets and the adjustment of customer needs. PT KAI has prioritized identifying emerging new markets as a result of changing travel trends due to the pandemic. This includes enhancing long-distance rail services that can serve as an alternative for passengers who are reluctant to fly or use other modes of transportation. Furthermore, the company has designed a recovery strategy focused on improving service quality, safety, and cleanliness to enhance passenger trust. Investments in technology and innovation are also an integral part of the recovery effort, including the development of mobile applications that facilitate ticket booking and monitor train schedules.Lastly, PT KAI is committed to strengthening the promotion and marketing of its products, with a focus on campaigns that capture the attention of potential customers. This includes the promotion of travel packages and special offers to entice passengers back to the railways. PT KAI's plan for 2020-2024 reflects the company's commitment to facing the pandemic's challenges by adapting, innovating, and delivering high-quality services to customers. Keywords : Digital Services dan Experience, Covid-19, Digital access, KAI, integration
Pengaruh Pelatihan, Motivasi, dan Fleksibilitas Kerja terhadap Kinerja Karyawan Wahidatur Rosyidah; Dilla Nurfadilla; Suharyanto
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4494

Abstract

Penelitian ini bertujuan untuk meninjau pengaruh pelatihan, motivasi, fleksibilitas kerja terhadap kinerja karyawan pada PT XYZ. Data penelitian ini menggunakan data kuantitatif yang diperoleh dari penyebaran kuesioner melalui google form kepada 103 karyawan di PT XYZ yang digunakan dalam penelitian ini menggunakan skala likert. pengambilan sampel menggunakan teknik sampel jenuh yang terdapat di nonprobability sampling yang mana semua anggota populasi dijadikan sampel. Software analisis yang digunakan adalah IBM SPSS 27. Berdasarkan hasil uji IBM SPSS dapat disimpulkan bahwa (1) Pelatihan berpengaruh terhadap kinerja karyawan karena memiliki hasil analisis nilai T hitung lebih besar dari nilai T tabel yaitu 4,066 > 1,98397 dan taraf signifikansi yang lebih kecil dari 0,05 yaitu 0,000. (2) Motivasi berpengaruh terhadap kinerja karyawan yang dimana hasil analisis membuktikan nilai T hitung lebih besar dari nilai T tabel, yakni 3,841 > 1,98397 dan nilai signifikansi 0,000 yang berada dibawah 0,05. (3) Fleksibilitas Kerja berpengaruh secara parsial terhadap kinerja karyawan yang dimana hasil analisis membuktikan nilai T hitung yang lebih tinggi dari nilai T tabel yaitu 3,043 > 1,98397 dan nilai signifikansinya kurang dari 0,05 yaitu 0,003.
Co-Authors Anggi Kwirndhany Citra Melati Khairunnisa Dilla Nurfadilla Nial Riyadi Rahman Pamela Magdalena Patria Laksamana Saripudin Taufik Ariyanto Wahidatur Rosyidah