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All Journal Jurnal Psikologi UG Journal Journal of Trends Economics and Accounting Research JAKA (Jurnal Akuntansi, Keuangan dan Auditing)
Widiyarsih Widiyarsih
Faculty Of Economy Gunadarma University
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Health Professions Social Sciences

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PERSEPSI PEMIRSA TERHADAP IKLAN KUKU BIMA ENERGI G VERSI KOLAM SUSU DI MEDIA TELEVISI SWASTA Widiyarsih, Widiyarsih
UG Journal Vol 6, No 5 (2012)
Publisher : Universitas Gunadarma

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Abstract

Perkembangan industri periklanan di Indonesia meningkat pesat setelah munculnyatelevisi swasta. Dengan adanya televisi swasta masyarakat bisa menikmatiberbagai tayangan hiburan, informasi, olahraga, kesenian dan sebagainya.Pemahaman komunikan terhadap pesan iklan tergantung atas persepsi masing-masing yang menikmati iklan tersebut. Melalui iklan televisi para produsen dankreator iklan berharap hasil karyanya dapat diterima komunikan. Untuk itukreator iklan harus dapat memberikan persepsi yang jelas tentang iklan yangdibuatnya. Atas dasar hal tersebut maka peneliti tertarik untuk mengambil judulPersepsi Pemirsa Terhadap Iklan Kuku Bima Energi G Versi Kolam Susu di MediaTelevisi Swasta. Untuk membahas permasalahan yang telah dirumuskan makaperlu diperoleh data mengenai, pesan iklan, endorser,dialog,audio,seting/pengaturan. Dan obyek penelitian adalah 60 responden denganmenggunakan quesioner. Data yang terkumpul tersebut selanjutnya dianalisisdengan menggunakan metode chi square. Dari hasil penelitian diperoleh hasil X2 hitung sebesar =512,70 dan X2tabel (0,05;16)=26,296 maka tolak Ho, dan terimaHa. Artinya responden menilai Iklan Kuku Bima Energi G memiliki persepsi yangsesuai dengan image, tema dan pesan yang ingin disampaikan.
PENGARUH GREEN PRODUCT, GREEN PRICE, GREEN PLACE, GREEN PROMOTION TERHADAP KEPUTUSAN PEMBELIAN TUMBLER STARBUCKS TANGERANG Ayu Dwi Lestari; Edy Nursanta; Widiyarsih Widiyarsih; Siti Masitoh
JAKA (Jurnal Akuntansi, Keuangan, dan Auditing) Vol 4, No 1 (2023): JAKA (Jurnal Akuntansi, Keuangan, dan Auditing)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/jaka.v4i1.8365

Abstract

In the current era of globalization brings various changes that have an impact on aspects, especially on the environment. characterized by the occurrence of damage such as global warming (global warming) this is triggered by waste that is difficult to decompose such as plastic waste. So the Starbucks company is involved in implementing green marketing by producing Starbucks tumbler products to reduce plastic packaging. The purpose of this study was to analyze the effect of Green Product, Green Price, Green Place, Green Promotion on the Purchase Decision of Starbucks tumbler users.The analysis method in this study uses quantitative primary data, the test stages carried out are: validity, reliability, normality, heteroscedasticity, multicollinearity, multiple linear regression, F test, t test and coefficient of determination. The data used in this study used a questionnaire instrument, and the valid data collected were 100 respondents. The sampling method in this research is purposive sampling. The testing tool used is SPSS. The results of this study indicate that the variables Green Product, Green Price, Green Place, Green Promotion partially have a positive effect on purchasing decisions. While simultaneously the variables Green Product, Green Price, Green Place, Green Promotion have a positive and significant effect on the purchasing decisions of Starbucks tumbler users.
WORK SATISFACTION INFLUENCE TOWARD EMPLOYEE PROSPERITY Rini Indryawati; Widiyarsih Widiyarsih
Jurnal Psikologi Vol 12, No 2 (2007)
Publisher : Universitas Gunadarma

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Abstract

Work satisfaction has an effect to employee wealthy at PT. Nagaraja Lestari in taking the policy and to motivate employee to enhancing the work performance in giving wages, salary, incentives, job promotion and employee healthy. This research is using qualitative approach and using observation and interview as tool research. Data collecting is in naration, description, story, written and unwritten documents. When employee has higher work satisfaction they will psychological wealthy fullfilness.Key words: work satisfaction, job performance
Pengaruh Rasio Keuangan terhadap Harga Saham: Studi pada Perusahaan Properti dalam Indeks Kompas100 Fadawkas, Reza Risyad; Nursanta, Edy; Widiyarsih, Widiyarsih; Masitoh, Siti
Journal of Trends Economics and Accounting Research Vol 5 No 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i4.2113

Abstract

This study aims to analyze the effect of Debt to Equity Ratio (DER), Return on Equity (ROE), and Price to Book Value (PBV) on the stock price of property sub-sector companies in the Kompas100 Index for the 2019-2023 period. The type of data used is secondary data, with purposive sampling. The analysis uses the classical assumption test, multiple linear regression, coefficient of determination, F test, and t test. Based on the discussion that has been carried out on the effect of Debt to Equity Ratio (DER), Return on Equity (ROE), and Price to Book Value (PBV) on the Stock Price of property sub-sector companies listed in the Kompas100 Index for the 2019-2023 period, it can be concluded that the Debt to Equity Ratio (DER) variable has a significant negative effect on the Stock Price of property sub-sector companies listed in the Kompas100 Index for the 2019-2023 period. The Return on Equity (ROE) variable has a significant negative effect on the Stock Price of property sub-sector companies listed on the Kompas100 Index for the 2019-2023 Period. The Price to Book Value (PBV) variable has a significant positive effect on the Stock Price of property sub-sector companies listed on the Kompas100 Index for the 2019-2023 Period. Debt to Equity Ratio (DER), Return on Equity (ROE), and Price to Book Value (PBV) have a significant effect on the Stock Price of property sub-sector companies listed on the Kompas100 Index for the 2019-2023 Period. The Price to Book Value (PBV) variable has the most dominant effect on the Stock Price of property sub-sector companies listed on the Kompas100 Index for the 2019-2023 Period.
Co-Authors Ayu Dwi Lestari Edy Nursanta Fadawkas, Reza Risyad Nursanta, Edy Rini Indryawati Siti Masitoh Siti Masitoh