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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS
Hardiningsih Hardiningsih
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Decision Sciences, Operations Research & Management

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ANALISIS KUALITAS PELAYANAN CUSTOMER SERVICE TERHADAP KEPUASAN NASABAH PADA BANK BRI KCP PANAM PEKANBARU Hardiningsih Hardiningsih; Adriyanti Agustina Putri
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 02 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i02.930

Abstract

The purpose of this study was to analyze and describe the quality of service to customer satisfaction at the BRI bank KCP Panam Pekanbaru. The type of data in this study is secondary data. Data collection methods in this research are field studies and literature studies. The research method used is descriptive qualitative. The results of this study are, first: Customer service plays an important role in the best service to customers. Therefore, Bank BRI KCP Panam Pekanbaru prioritizes appearance standards for its customer service, such as dressing politely, neatly and cleanly. Second: Customer service as a communicator is in charge of providing all information about bank products or services to customers, accommodating customer complaints and objections. Bank BRI KCP Panam Pekanbaru prioritizes customer service to carry out tasks according to standard operating procedures. For this reason, the customer service of Bank BRI KCP Panam Pekanbaru must be smiling, fluent, friendly, calm and patient in serving every customer.
Co-Authors Adriyanti Agustina Putri Agus Eka Nurma Yuneta Endang Sutisna Sulaeman Fresthy Astrika Yunita