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All Journal Primanomics : Jurnal Ekonomi & Bisnis Creative Research Management Journal Bisnis Net : Jurnal Ekonomi dan Bisnis Journal of Economics and Business Letters Journal of Trends Economics and Accounting Research
Syofian
Universitas Prof Dr Hazairin SH Bengkulu
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Creative Research Management Journal

 1 
PENGARUH CITRA PERUSAHAAN, EKSPEKTASI DAN KUALITAS PELAYANAN TERHADAP TERHADAP LOYALITAS NASABAH BANK BRI KC BENGKULU Syofian Syofian
Creative Research Management Journal Vol 3 No 2 (2020): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v3i2.1567

Abstract

This article was created to see anything that has a major impact on the company's image,expectations, and service quality on customer loyalty of BRI KC Bengkulu Bank. Thisresearch is associative. The type of data used is qualitative data and quantitative data withprimary data sources and secondary data. With the sampling technique using accidentalsampling technique where the customer who is the sample is the customer who is there atthe time the researcher was doing the research. In conducting research, the data collectedwill be used to solve existing problems so that the data must be truly reliable and accurate.The data methods used here include interviews, observations, questionnaires or a list ofquestions. These are techniques used by compiling closed questions and must be filled in byrespondents by selecting one of the available alternative answers. The research results areexpected to serve as a reference for the company's image, expectations and company qualityas well as loyalty and serve as input for Bank BRI to grow customer loyalty
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PT. PELINDO II CABANG BENGKULU. Syofian Syofian
Creative Research Management Journal Vol 1 No 1 (2018): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.571 KB) | DOI: 10.32663/crmj.v1i1.618

Abstract

This research was conducted to find out and measure the variable quality of service (tangible, reliability, responsiveness, assurance, emphaty) significantly influence customer satisfaction PT. Pelindo II Cab. Bengkulu. The method of data collection is carried out by observation and questionnaire methods. The results showed the dimensions of Tangible service quality (X1), Reability (X2), Responsiveness (X3), Assurance (X4) and Emphaty (X5), together had a positive effect. Regression equation Y = 4.721 + 0.207 X1 + 0.222 X2 + 0.182 X3 + 0.350 X4 - 0.394 X5. F test amounted to 27,221 while F table 2,31, means F-count> F-table (27,221> 2,31). The results show the quality of tangible, reability, responsiveness, assurance, and empathy services together have a positive and significant effect on the variable customer satisfaction. The t test is known to show the Tangibles Variable t count of 3.384. This value is greater than t table (3,384> 1,986). Reliability Variables t count at 3.058 this value is greater than t table (3.058> 1.986). The Responsiveness variable t counts for 1,992 this value is greater than t table (1992> 1,986). Variable Assurance t count at 6,576, this value is greater than t table (6,576> 1,986). Empathy variable has a value of t count of -7,259. This value is greater than t table (-7.259 <1,986)
Co-Authors Apriano Rinaldo Putra Bayu Putra Ananda Christian Nano Putra Fauzan Fauzan Febbyola Nanda Amita Idham Lakoni Markoni Markoni Puspita, Veny Ragil Sunahar Sintia Safrianti