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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Creative Research Management Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora Parlementer : Jurnal Studi Hukum Dan Administrasi Publik
Markoni Markoni
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Creative Research Management Journal

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PENGARUH PERSEPSI KUALITAS PELAYANAN, CITRA PERUSAHAAN DAN PERSEPSI KONSUMEN TERHADAP LOYALITAS KONSUMEN BENGKEL SEPEDA MOTOR HONDA AHASS: 0295 PATRA JAYA KOTA BENGKULU Markoni Markoni
Creative Research Management Journal Vol 4 No 1 (2021): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v4i1.1887

Abstract

This study aims to determine the effect of service quality perception, corporate image and consumer perception on consumer loyalty of Honda Ahass Motorcycle: 0295 Patra Jaya Bengkulu City, with a total sample of 50 people, taken by accidental sampling technique data analysis used partial correlation method, simultaneous correlation and multiple regression methods, and the research hypothesis wastested with statistics. The results of the partial correlation analysis show that the three variables of service quality perception, company image and consumer perception will each have a strong, unidirectional and significant effect on consumer loyalty. Meanwhile, simultaneously shows that the three variables together have a very strong and positive and significant effect on consumer loyalty. Thus, every change in the perceived service quality variable, corporate image and consumer perception, either alone or jointly, will be followed by changes in the consumer loyalty variable in the same direction, either increasing or decreasing. The results of Multiple Regression Consumer Analysis show that the balance of the nature and magnitude of the influence of three variables, namely the perception of quality on the Loyalty of Honda Ahass Motorcycles: 0295 Patra Jaya Bengkulu City. with the order of magnitude of influence on the variable of consumer loyalty, each variable is corporate image, then followed by the variable of consumer perception, and perception of service quality.
ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI KEPUASAN PENGUNJUNG PANTAI PANJANG KOTA BENGKULU Markoni Markoni
Creative Research Management Journal Vol 3 No 1 (2020): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v3i1.1258

Abstract

This study discusses the influence of natural beauty, facilities, transportation, and cleanliness to the visitors of Panjang BeachBengkulu City. The population was 96 respondents, using the Accidental Sampling technique. To analyze the data, the Multiple Regression, Partial Correlation and Simultaneous Correlation methods were used. Natural Beauty, Facilities, Transportation and Cleanliness both simultaneously and partially have a significant and direct effect on the Visitors Satisfaction of the Panjang Beach Bengkulu City, with the biggest contribution being the Transportation factor, followed by Cleanliness, Natural Beauty, and the lowest contribution is the Facilities variable. Thus the Beauty of Nature, Facilities, Transportation, and Cleanliness both simultaneously and significantly to the Satisfaction of Panjang Beach Bengkulu City, therefore the four factors that need to get the attention of the Bengkulu Provincial Government in taking policies and planning for the management of the Panjang Beach Bengkulu Cityand the Tourism sector others in Bengkulu Province.
Co-Authors Aji Fakhrizal Syahbet Christian Elizar fauzan Fauzan Helvis, Helvis I Made Kanthika I Made Kantikha Liberty Tania Tania Putri Lestari, Nadia Revaldy Nugraha Saragih Saragih Syofian Syofian